Axel-In-Charge: Navigating the "Civil War II" Landscape, Bringing DMC to Marvel
This is the sixth in a series of examinations of comic book urban legends and whether they are true or false. Click here for an archive of the previous five.
COMIC URBAN LEGEND: After the Captain Marvel decision, DC bought Fawcett’s characters.
The fact remains (as pointed out here) that Fawcett’s sales had gone down a lot by the mid-50s, as did most superhero titles. The Fawcett/DC suit had begun at the height of Fawcett’s sales, and by the time Fawcett settled, the books just weren’t selling.
So they agreed to stop publishing Captain Marvel, and they sold their remaining characters to Charlton.
Years later, in the early 70s, DC decided they would like to publish Captain Marvel themselves (Marvel, during the 60s, had decided to claim all uses of the word Marvel as a trademark, and upon rumors of DC wanting to bring Captain Marvel back, they rushed out their version to take claim to the “Captain Marvel” trademark).
Still, they were not OWNED by DC.
DC simply leased the characters.
Years later, DC eventually just bough the characters outright (this seems to be DC’s modus operandi…rather than have to do complicated deals, they just use their money to buy themselves out of complicated deals…see the Wonder Woman deal from here.)
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