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Nostalgia should be good

I have ranted about nostalgia in comics before, but I’ve also mentioned that nostalgia can be fun.  We’re all nostalgic to some degree or another, but I object when nostalgia becomes the overriding force behind the creative changes in comics.  Infinite Crisis, for instance, suffered from an overwhelming nostalgia for lots of things, and that led to it being a convoluted mess.  Nostalgia led to the Green Lantern retcon, which was apparently even more of a mess than IC.  But nostalgia as a passive force, that is to say, as something that allows us simply to reminisce about fun stuff of the past – there’s nothing wrong with that.  And, let’s face it, some things were better in the past.  That’s not to say we should bring them back, but we can look at them and appreciate what has come before.

Which is a roundabout way of saying I’m going to wallow in it in this post.  Indulge me, people!

I was thinking about footnotes in comics, specifically Marvel ones, and the lack thereof in present-day comics, perhaps because they’re too “geeky” (I don’t know why footnotes are no longer in comics, but that’s as good a reason as any).  I was thinking about them because of Uncanny X-Men #475 and Brubaker’s references to a lot of various books that I didn’t read.  Several people brought up how footnotes could work, but the old way seems the easiest way to me – just do a small box on the page with the referenced issue, and put an asterisk in the text next to that which needs referencing.  It ain’t hard.

Thinking about footnotes got me thinking about the need for footnotes.  I don’t know if Marvel has a much larger or much smaller amount of books than they did, say, fifteen years ago, but it feels like they do.  Joey Q and his cronies can’t seriously believe we’re going to read all of them, can they?  So why not put out something that wraps everything up for the poor readers who like to read only a few of your books but wouldn’t mind knowing what’s going on in the vast Marvel Universe?  Something like a year-end special?  Something, indeed, like this:

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Yes, it’s Marvel: 1989 The Year in Review.  I don’t know how many of these Marvel did, but I own four of them.  For $3.95, you could buy not only a satirical look at Marvel comics, but a pretty good review of everything that went on in the past year.  This was really a great publication.  It was packed with long text pieces that read like actual news stories you might find in Time.  We get arn overview of the Atlantis Attacks! story, a brief story about a man making money off Acts of Vengeance merchandise, and, surprisingly enough, a long story about a Superheroes Registration Act before Congress.  Wow - I wonder if Marvel would ever bring that back?  Captain America was against the bill, while Iron Man was for it.  Shocking!  It was implied that Reed Richards was against it.  I wonder if he’s ever reconsidered his views?  There’s an interview with the Wizard, recipes for Mephisto’s devil’s food cake (“garnish with … burning embers, the souls of the evil departed …), Ghost Rider’s crepe suzettes, and Sub-Mariner’s kelp souffle, the best- and worst-dressed of the year (Mary Jane was worst), and classified ads on the last page.  They’re all fun, but my favorite is this one:

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Throughout the book there are full-page ads, too:

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Yes, I like Latveria.  So sue me!  This is the back cover, by the way:

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I have seen this movie, and didn’t think it was the worst movie ever.  Does that make me a bad person? 

The 1990 edition features a Kevin Maguire cover, with Cap looking disturbingly “available”:

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And more ads (you know what’s coming!):

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It also has a story about who died in 1990 and who came back to life, with a handy list with three categories: “Died this year” (Madame Hydra, Warlock, etc.), “Back from the dead this year” (Thanos, Ghost Rider, Deathlok, Foolkiller, etc.), and “Died and still dead (so far)” (Bucky, the original Baron Zemo, the Swordsman, etc.).  Cable and Gambit inexplicably make the best-dressed list, as does Jim Lee’s Black Widow – yum!  Jubilee is the worst-dressed female for that weird Robin costume she wore for a while.  The best ad is for Ghost Rider’s motorcycle.  We see the bike and the tag line “Some people would sell their soul for a bike like this -” and then we see Ghostie riding the bike, and underneath is written “Some already have!”  In the corner the estimated mileage for both city and highway is infinity, with the warning “Your mileage may vary.” Quality stuff, there.  There’s also a scathing review of Dazzler: The Movie.  Poor Dazzler.  No one loves her.  Except me, of course.

In a shocking move, the X-Men were on the cover of the 1991 book:

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Joey Q himself gives us an advertisement for Elektra perfume:

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And we also get a fantastic Galactus ad:

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They added an “Inquirer” section for the really wacko stories, like the one in which half the people in the universe were killed – yeah, like that really happened – and funny bashing of John Byrne:

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There’s a story about Sleepwalker and the new Thor, X-Force’s Feral is worst-dressed (well, of course – Liefeld drew her!), and there’s a review of Nightcat’s album.  Remember Nightcat?  I bet Marvel wishes they could forget her.

I don’t have a 1992 book, but the 1993 one gives us a Sam Kieth cover:

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We get the transcript of two applicants for a Marvel superhero job, named Clark and Bruce, interviewing with Tom DeFalco.  It’s very funny.  Bruce says, at one point, “We’re fed up with our old bosses.  We’ve been completely loyal to them, but now they claim we’re old hat.  You know what they’re planning to do to us in order to boost sales?”  Hmmm … 1993.  What could he mean?  DeFalco asks them if they’re mutants, and then the Hulk comes by and throws Bruce into the East River.  DeFalco explains that whenever two Marvel superheroes meet, they have to fight.  “Makes Avengers meetings pretty noisy,” he says.  Bruce spends some time with other vigilantes, where the Punisher says, “[The doctor - Thomas Wayne] was probably grossly overcharging all his patients.  Doctors are scum.  They all deserve to die!“  Solo asks Bruce what kind of firepower he uses, and when he shows them a batarang, Elektra says, “What, a funny-looking boomerang?  Even Daredevil’s got a club, for Pete’s sake!”  When they finally graduate, Clark tells DeFalco it’s not going to work out.  DeFalco says, “Whaddaya talkin’ about, you made it!  You’re gonna be Marvel super heroes!  Killin’, dyin’, comin’ back from the dead, gettin’ your Annual Evil Twins … it’s gonna be great!”

We also get a gestalt on how to create Marvel characters.  As the article puts it, “Each of the 1993 Marvel Annuals has spawned a brand-spanking new character – collectively known as the Superstars of Tomorrow!  And, if these politically-correct paragons are any indication of the level creativity active in the field today, then the comic book world has a lot to look forward to in the coming years.”  We get a few, simple elements of how these heroes were created.  They include “Armor” (“Fans want something more realistic – like armor sturdy enough to withstand any force yet lightweight enough to be worn like a leisure suit and collapsed into a briefcase”), “Mutant” (“The great equalizer, the all-purpose origin”), and the final one, “Zero Imagination” (“Just watch the latest big-budget Hollywood blockbuster or hit TV show.  Then borrow, borrow, borrow!  Or just do more of the same shticks you’ve been doing for months!”)  On the next page they give us some of the heroes created using this template.  Who can forget Annex, Battling Bantam, Blood Wraith, Hit-Maker, Night Terror, and Wildstreak?  Classics all!

We get a fun, one-page adventure with everyone’s favorite pre-Revolutionary France adventurers, Les Quatres Fantastiques, with La Grotesquerie shouting, “C’est le temp pout le grand clobberie!”  We get Comrade Arachnid, with our hero thinking, as he webs his way to the People’s Tractor Factory, “But I must always remember that despite my incredible super powers, I am no better or worse than my comrades, the heroic proletariat!”  There’s an article about Marvel’s Greatest Licensing Mistakes, including “Man-Thing Ooze ‘n a Barrel,” and a parody of those old encyclopedia commercials with the kid shilling the books so you can do well in school:

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I don’t know what happened to the Years in Review after that, but I never saw one again.  The point is, these were helpful books because they really did review the year, but they did so with tongue planted firmly in cheek and they weren’t afraid to make fun of everything Marvel.  You can get a great deal of information about what happened during the year in Marvel, even in the books you didn’t read, plus you would laugh.  Today Marvel and DC take themselves a bit too seriously, and with rare exceptions (Slott’s She-Hulk, Ellis’ Nextwave, that Wha-Huh? book, Giffen and DeMatteis when they write Justice League stories), no one points out the utter absurdity of superhero books or makes fun of them.  These magazines weren’t even as evil as you might think – yes, they made fun of the books, but it was always in a spirit of good humor.  Marvel wanted to let us know that they were in on the joke – yes, these books are absurd, but we all love them, and there’s nothing wrong with that.

I wonder why Marvel doesn’t do something like this these days.  Their universe is so messed up these days, and it seems like a magazine like this, coming out in January maybe and costing 6 or 7 dollars, would be a nice addition to your collection.  Most of the comics from this period certainly won’t be confused with classics, but they were often fun (intentionally or unintentionally), and it’s interesting to see Marvel joining in on it.  I would love to see both Big Two companies do something like this.  I may be the only one, but I would buy it!

16 Comments

But I don’t get it…this isn’t really saying NOSTALGIA is good – just the old Marvel Year in Review books, right?

I mean, if I said Watchmen was good (which was a few years before those Year in Reviews), I wouldn’t be saying so based on nostalgia, just on the fact that it was, well, good.

Oh, hush, Cronin. You and your hair-splitting!!!!!

I have all of these as well, and I loved them too. I would buy them yearly, if they came out again. Great stuff.

Would the Marvel swimsuit magazines be considered nostalgia or just tripe?

I think they would be tripe. I bought a few, of course, but I really can’t defend them.

An interesting thing about the Year in Reviews is how well the Law of Diminishing Returns applied to them.

They put a lot of effort into the first few, but then just seemed to half-ass it. Just like they did with their Holiday Specials.

I’ve got the one from either 94 or 95, with Spider-Man and the Scarlet Spider on it. It was the perfect addition to my Ben Reilly collection.

I think I bought one of those i my new-to-comics days. What I remember about it is that it mentioned Squirrel Girl, fueling a love for the character that I wouldn’t realise until years later.

This was a good article, Greg (even though I could’t see all the pictures). You’re right that DC and Marvel take themselves too seriously sometimes.

Maybe I’m showing my age here, but this:

“recipes for Mephisto’s devil’s food cake (”garnish with … burning embers, the souls of the evil departed …), Ghost Rider’s crepe suzettes, and Sub-Mariner’s kelp souffle…”

brought back memories of this:

The Mighty Marvel Superheroes Cookbook
http://www.milehighcomics.com/comicindex/trade-paperback/title/Title-MIGHTY-MARVEL-SUPERHEROES-COOKBOOK-GN–1977–by-FIRESIDE-PRESS.html

…which I still have on my shelf, thank you very much. Since it was stuck with my mom’s cookbooks, it escaped the purges I instituted when I decided I was too old for comics.

I rarely read new comics–I stopped when the art went all weird and impressionistic–I want to see what’s happening.
It can be too simplistic, but it can be overdone.

The prices also kept going up-at the time my income went down.

Time restariants also affected it–

So I go back and read the Superheroes as I knew them–and to me–that’s how things are.

Marvel ahd done somrthing similar in the annual to MArvel Age–but the next year it got all serious.

I saw a couple of the Year in Reviews–budget at that time dictated I forgo them.

But if I saw one for cheap at a comic shop–(I still pop in now & then to see what’s up, but if I buy anything it’s back issues I missed or reprints.)–I might pick it up.

I doubt the market today could sustain these books (their rise and fall appears to track with the speculator boom and crash), and with the Internet, they’re rather redundant as reference aids. If you missed out on what happened in, say, Hulk this year, you can log onto the message board of your choice…

*Michael is roughed up by some nondescript men in suits*

What I meant to say is, you can log onto the CBR message boards, ask your question, and get an answer within a few hours, for free. Beats the heck out of waiting until December and paying $4-5 for a novelty item.

I rather like the idea of a Year in Review, myself. Really, though, the BEST overview magazine used to come out a little earlier than these Marvel ones. It was Fantagraphics’ AMAZING HEROES PREVIEW SPECIAL. That was their annual effort to talk to everyone, Marvel and DC, and get a sense of what they had coming up in the next year; it was arranged alphabetically by book title, every book got a paragraph or two. The very nature of the thing couldn’t help but give you a nice drive-by recap of what had BEEN going on, as well. They did it for three years, I think, and then simply gave up. Came right out and said it was too hard to pull the thing together. Points for candor, but it was still a shame. they were great zines.

Some writers and editors were more talkative than others, so it was a little uneven, but as an overview it worked really well.

AMAZING HEROES did swimsuit issues too, and again I think they kicked the ass of the Marvel ones.

Oh, hell, I might as well own up. I miss AMAZING HEROES, period.

I usually keep up with what’s going on in Marvel and DC by reading the solicitations text in Previews nowadays or reading all the spoiler articles on the comics Internerd. Although, increasingly, I also find myself skipping over huge chunks of both because I find I just don’t care what’s going on, and would rather wait until it all gets undone in a year or 10.

In any event, I also wonder if the rise in writers who are aiming to write Serious Stuff in superhero comic books has also put the kibosh on any kind of lampoon.

I think the biggest nostalgia factor for me with these books has to do with the “tongue-in-cheek” nature of the hype, the tone that Stan Lee pioneered and that at least superficially characterized Marvel right up until the speculator boom. Since then, we’ve gotten a more self-consciouisly cool, hyperactive sort of promotional technique. But that characterizes every entertainment medium these days, I suppose.

stephen cade said…
“Marvel had done somrthing similar in the annual to Marvel Age–but the next year it got all serious.”

And the best part about the goofy, “What’s everyone in the Marvel Universe doing this year?” jam story that appeared in Marvel Age Annual #1? One of the contributors (and the guy who made the two best jokes in the whole thing) was a young Marvel staffer by the name of Kurt Busiek.

(The two jokes, BTW, are a phone call made to Moon Boy, who explains everything going on in the life of Devil Dinosaur before finding out that they were actually calling a different DD, and the appearance of the Phone Ranger, a super-hero dedicated to preserving telephones from wanton destruction.)

x-men had a book similar to that..it was the year book..if i rember right it was during the “12 storyline” in it marvel would break down each issue of x-men for that year and tell you what went on who was in it ,where they popped up again..its a really neat book for research when your tying to figure out wich issue something was in you can grab one issue instead of the whole long box(those thingts get heavy)find the refrence and if need be go to the actul issue for more info..i think it was 99 or 98..i cant recall.

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