web stats

CSBG Archive

Tom Brevoort on the Death of Captain America

Tom Brevoort is an Executive Editor at Marvel Comics. He edits a number of titles, including Civil War, New Avengers and, of course, Captain America. He has an excellent blog at Marvel.com that you can find here. His guest spot discusses the reactions to the death of Captain America in Captain America #25. Enjoy!


It’s an interesting time.


As will be shocking to virtually no one, Captain America was killed the other day. By my hand, though there were other fingers on the murder weapon. And while we all knew that Cap’s death would be something of a big deal, none of us anticipated the enormous media attention this story has been getting. For example, In Manhattan, Cap’s death was the headline on the New York Daily News. Not a small blurb, not a “see page eight”, the freakin’ headline! Clearly a slow news day, but also something of a first. (A replica of Cap’s shield, which I inherited from Mark Gruenwald and has sat in my office for the past decade, is going to occupy a permanent place of prominence on the set of the Colbert Report–how cool is that?)


And the reaction’s been as scattered as you could imagine. I’ve heard from all manner of people: guys who haven’t read CAPTAIN AMERICA for twenty years but are dismayed at his demise, guys who read Cap stories to their children, servicemen, readers who enjoyed the story, readers who didn’t, people who didn’t read the story but dislike it in principle, people who read all sorts of political messages into the act–some of them contradictory. Everything you can imagine.

And this points out how powerful and beloved these characters have become as cultural icons, the main ones at least. And no matter what else you think, Cap’s death has mobilized an entire strata of the public to take a second look at our field, much as the DARK TOWER comic book did, much as Spider-Man’s unmasking did. It’s been a good year for raising awareness of our medium and the different kinds of stories you can tell in comic book form. It’s certainly driven a lot more people into comic shops and bookstores looking for the stuff, and that gives us all an excellent opportunity to hook at least some of them, and turn them into regular readers of one variety or another.

More later.

Tom B

Tom Brevoort Marvel Blog


I’m glad to see that Tom is hammering home a point that should be stressed in all of this, the mainstream coverage of Cap’s death is a perfect tool to help bring more people back to and into comic shops. I’ve read some retailer comments about how they managed to shill other books to new patrons and I hope that other shops are doing the same, whether they have Cap 25 in stock or not. Between Cap’s death and the runaway success of 300’s opening weekend, this was a great week for a comics and I hope that we can bring in some new readers because of it.

Isn’t this the standard justification we always hear?
Yes, stunts like killing off a character do grab some headlines, and a few people will wander into the comic shop or buy a book off the rack in Borders. But in exchange for a brief flush of well-being they alienate many other readers (new and old) who are interested in character, plot, and continuity, the very same people who have the potential to become lifelong fans. It’s what farmers call eating your seed corn.

(I think it also discourages the writers and editors who’d prefer a more steady, plot-driven pace. So they can write a book that’s not inevitably derailed by the next crossover event from hell. But that’s a different topic.)

Yeah, this is a cheap justification, because the argument boils down to “we have to do this bad stuff, so we can get people to look at the good stuff!” But that neves happens because the market gets flooded with bad stuff.

You don’t make hamburgers to feed the cows.

Openly shilling for Marvel in this fashion feels very Newsarama, and makes it harder to take the opinions voiced on the site as serious and unbiased. Sorry, but it has to be said.

And, to continue being a cynical dick, stunts help out the company that’s launching them — Cap now, Superman in the ’90s — but really don’t do shit for the industry as a whole. Which is fine, because Marvel and DC are not obligated to do shit for the industry as a whole. But “killing” Captain America in #25 won’t even help to sell Captain America #26 (certainly not #27 and beyond), much less anything else on the stands. Seriously, pull the other one, it plays “Jingle Bells.”

While I have been pretty disgusted by most of Civil War and it’s aftermath, I’m most bothered by this “death” of Captain America.

Captain America; the living legend, symbol of America…gunned down while handcuffed, a criminal. No heroic death saving lives, Cap dies a helpless victim. Wow.

It’s as if Marvel and DC have two hats that they use for plotting. One hat is filled with slips of paper with character names. The other hat is filled with papers each with a word like ‘murders’, ‘killed’, ‘raped’, ‘depowered’, ‘unmasked’, ‘becomes a villain’, etc.

Need a story? Just dip into the hats! Let’s see….She-Hulk is depowered and raped by an unmasked Invisible Woman, who has become a villain!

Lame, insulting, and disgusting.

Openly shilling for Marvel in this fashion feels very Newsarama, and makes it harder to take the opinions voiced on the site as serious and unbiased. Sorry, but it has to be said.

It’s a guest post to plug Tom’s neat blog. Like the other guest posts to plug neat blogs that we routinely do here, which quite often include comic creator blogs. Like Drew Geraci’s piece awhile ago, or Jason Aaron’s piece before that, etc. etc.

That being said, it certainly is openly shilling Tom’s blog!

You should check it out – it’s a really neat blog!

It’s not really “Tom’s blog,” it’s Marvel’s. Tom happens to be executive editor of that company right now. How is he a “comic creator”?

And I don’t know how anyone can think superhero deaths actually bring in more readers when the very opposite occurred after the death of Superman. Funny that Tom brings up the unmasking of Spider-Man last year–how many new readers stayed around after that stunt? How many of these new readers are buying Dark Tower #2? Cap’s death is just the latest gimmick.

Tom Brevoort has written Marvel comics, and as an editor he’s part of the creative process despite a growing fan (mis)perception that latter-day editors are simply talent scouts.

I wasn’t a fan of Cap #25, but I am a fan of Tom’s blog. It is, as Brian says, neat-o, and provides a quite honest insider’s peek at what it is to be a highly placed editor at one of the Big Two.

Hey, I’m not denying it’s a neat blog, and Tom Breevort may well be the nicest guy on earth and a full-on creative genius, too. I don’t know, and it’s really not the point. When you link to what reads like ad copy, it — to me, at least — sort of calls into question the integrity of the site. That’s not a reflection on Tom Breevort or Marvel, it’s a reflection on…well…the site. But I mean, your site, your call.

Tom Brevoort has written Marvel comics, and as an editor he’s part of the creative process despite a growing fan (mis)perception that latter-day editors are simply talent scouts.

I think the common perception is that editors are plotting most of the big event stories, actually.

I certainly hope for their sake that Marvel and DC are getting new readers out of their recent ”events” because they lost alot of money from at least one long-time reader. The last issue of Civil War was the last straw for me. I didn’t even bother with Cap’s death, which everyone knows is temporary and he’ll be back long before Blue Beetle or Namorita ever will. I’ll stick with Vertigo or Image or Wildstorm for comics that are actually well thought out and fun to read. Marvel and DC’s use of their classic characters lately for the most part seems like stirring up controversy for its own sake, and I find it hard to read any of their comics lately without getting pissed off, which is not the effect I look for in my entertainment.

“The last issue of Civil War was the last straw for me.”

If that was the last straw for you, then they haven’t really lost any money. Not yet, at least.

I didn’t buy Cap’s death (as I said before) or the Initiative or Mighty Avengers or Iron Man or FF, all of which i had at least considered getting, if only out of morbid curiousity… so yeah, they have lost some money. I’m sure they made more, and it doesn’t really matter, but I’m done for awhile, at least for the most part. I’m sure I’ll hear of any exceptions like Runaways or Eternals through you guys (great site by the way).

Sorry if that came out as antagonistic. Didn’t mean it that way, but it certainly reads that way.

Good on you for voting with your wallet.

Personly I only care about one thing and one thing only: does it make a good story and lead to other good stories in the future.

The answer to the first one was a resounding yes. (Not Civil War per se, but Cap #25)

The answer to the second…well, we’ll have to see.

(Personally, I don’t think he is dead…but I will wait and see how it plays out.)

“I’m glad to see that Tom is hammering home a point that should be stressed in all of this, the mainstream coverage of Cap’s death is a perfect tool to help bring more people back to and into comic shops.”

Yeah, I can totally see that happening:
“Hey, do you have the death of Captain America?”
“No, we sold out by 8:30AM because nobody at Marvel told us to expect a huge rush.”
“Don’t worry, though, we’ll have the re-order in in just a few weeks, after all the news hype dies down, so we’ll manage to significantly over-order the re-order. So I really, really hope that you and everybody else who doesn’t buy comics regularly come back after all the hype has died down, because otherwise, we’ll be stuck with a shitload of books.”
“Am I still standing here in a comic shop?”
“You may have to come back a few times, I’m not totally sure when we’ll get more in.”

Great plan, Marvel!

Samaritan Hyde

March 13, 2007 at 7:25 am

“Isn’t this the standard justification we always hear?”

Well, yes. And all things said after that; yeah you’re all right, it’s about the money, of course, and the media-coverage, hell yeah. But that, too, has always been the justification of the opposing side. Every time a main character is killed there are people who liked the story and there are people who don’t want to see their favorite character killed (or re-costumed, or revamped, replaced, whatever). To be quite honest, all sides have to agree, there hasn’t been an original comment here at all.
I say: Let’s just see where this all ends. Of course he’ll come back to life sooner or later, they all do (Hell even Bucky did), but maybe we’ll get a few good stories out of it… (?)

March 13, 2007

Dear CBR:
I am completely outraged by the death of Captain America. Yes, I know it’s only temporary. But it seems like integrity doesn’t matter anymore. Captain America was more than a fictional character, he was a symbol of everything good and being all that you could be in America. Since the death of Superman nearly 15 years ago, DC Comics and Marvel Comics to me have alienated the long time enthusiasts of their characters for the short-term success an event like a death would have for a significant character such as Superman and now Captain America.
Marvel and D.C. Comics are nothing more than extensions of the degenerate entertainment industry that doesn’t care about morals, values, decency, and integrity.

I happen to think its funny that Tom makes reference to all the good publicity that they received; does he honestly believe that we are so stupid that we don’t know that Marvel solicited all that pub! Just last week the whole site was caught up in bitching about the Marvel line of “Trust us; order lots.” I do, however, appreciate the backhanded admission that the goal of “events” isn’t to wrote good stories but to draw in new readers.

But I did love Mantistotem’s madlib…

Mario Di Giacmo

March 13, 2007 at 11:11 am

Here’s my problem:

True, CA #25 will get people into the comics shops. But unless the creators concentrate on telling _good_stories_, with actual character development and well-developed plots, what reason do they have to STAY?

This isn’t about contradicting stories thattook place 30 years ago. This is about stories that contradict each other the SAME WEEK.

It’s a comic book….part of “comic-booky folks in tights” storytelling is them getting “killed” and miraculously coming back to life. It’s part of the fun.

All this whining sounds to me like, “Why in the world did they have Spiderman hanging off that cliff? We all KNOW he’s going to get out of it somehow. What’s the point?”

When I was a kid, the whole Kraven kills Spidey storyline knocked the breath out of me…….this was before I realized that these types of storylines happen for every generation, and are repeated over and over again.

I’m sure for every post-30 cynic screaming, “Argh! They killed someone again!” there is a fourteen year old who gasped outloud.

I think some folks need to step back and try to remember why they’re reading these classic superhero comicbooks in the first place….and remember that they’re not the only group reading them.

Thanks Lamson! :)

Mario really hit it on the head. Comic creators have gotten into a pattern of “shaking things up” and making “big changes” with ‘events’ that “will change the characters forever”…and then reversing these changes within a year or two.

The problem is that while this might create a bit of interest in the short term, these things actually deter readers from investing in the characters. How many readers, upon hearing of Cap’s death, just kind of shrugged and thought, “Eh. They’ll bring him back by the end of the year”?

Everyone pretty much agrees that the Death of Gwen Stacy storyline was one of the most important Spider-Man stories. But what if Gwen and the Goblin had come back within twelve issues? I don’t think that their deaths would have been near as important.

Excellent points Aaron. I had not looked from that perspective.

My major complaint is them killing off Captain America in an unheroic fashion. When I read about super-*heroes*, I want some heroism! Otherwise it’s like watching porn and fast-forwarding past all the sex scenes.


I kind of saw his death as heroic (even if we ignore that he pushed the cop out of the line of fire and took the bullet).

Instead of dying by biting a finger off the Infinity Gauntlet or strapping explosives to his chest and jumping in Galactus’s mouth (which are really amusing, come to think of it), he gave himself up to authorities in order to save innocent lives in a conflict that he saw as getting out of control.

He let himself be humiliated and paraded about in order to save lives….it’s one thing to heroically disarm a bank robber, it’s another to let the bankrobber “John McClane you” with a sign saying youknowwhat in the middle of Harlem.

And Cap does that, lowers his dignity, defaces himself, to saves lives, and what does some coward do? Shoot him.

“It is a far, far better thing that I do, than I have ever done…”

I definately can see an argument for him going out in a blaze of glory though. Ahh well, the next time they kill the Fantastic Four, they go that route…blaze of glory, cancer, humiliating defeat, blaze of glory…etc..

Mario Di Giacmo

March 13, 2007 at 2:06 pm

Just a reminder… Cap’s death had nothing to do with Civil War. The shooter was feeding off plots in Brubaker’s run, not the whole SHRA thing.

And I don’t have any problem with killing off Cap. My problem is with how Marvel decided to publicize it, and their poor track record on capitalizing on these “events”.

Imagine new comic book reader coming in, thanks to the hype. He’s interested in reading one title. But in order to get the full story, he needs to buy the Fallen Son issues, and probably a few back issues as well. That’ll probably lose a few newcomers right there. But let’s just say he buys the necessary issues.

You’ve hooked him. Now what? Give him a compelling story that makes him want the next issue? Or bury him in hype, variant covers, and tie-ins?

(Looks at today’s announcement about P:WJ #7)

Wrong answer.

“I’m sure for every post-30 cynic screaming, “Argh! They killed someone again!” there is a fourteen year old who gasped outloud.”

For every 30 year old who drove out to the comic book store as soon as they heard the morning news, there’s a 14 year old who didn’t get to buy his favorite comic because it was sold out before he had a chance to get it.

If you want to play the “it’s all for kids” card — which seems to fly in the face of Marvel’s stated intention to be telling more adult stories, not to mention that the only positives people had to say about ‘Civil War’ was that it was “more adult” — then why are they promoting this on CNN, in the Daily News, and on the Colbert Report?

“Just a reminder… Cap’s death had nothing to do with Civil War. The shooter was feeding off plots in Brubaker’s run, not the whole SHRA thing.”

Did I miss the issue where Red Skull got Captain America locked up for violation of federal law? If not, I don’t think you can say it had “nothing” to do with it.

“You’ve hooked him. Now what? Give him a compelling story that makes him want the next issue? Or bury him in hype, variant covers, and tie-ins?”

Problem with that: Speculators don’t read ‘em.

Beyond that, who are these hypothetical people who didn’t like comics but are going to return to the comic book store once a week, or even once a month, because the story compels them that much? I feel like most people who would be into comics are into them already. Surely there aren’t that many people who heard this news and said, “Hmmm, I’ve always meant to get into comic books, the death of Captain America seems like a good place to start.”

I confess, I’m a little bothered at Marvel for encouraging speculators to the detriment of fans. In the end, that just makes everybody lose. This is not to criticize the story but, really, wouldn’t it have been amazing if they had held the story until Thursday? All the regular fans could buy the book and get BLOWN AWAY by the twist, and then, the next day, all the speculators could get in and get out quicker, because the store is less cluttered with people buying their weekly fix.

So, I’m a civilian and I see that Captain America has been killed so I rush out and (hopefully) buy a copy of the book… and then 9 months later the character is alive again.
The ONLY hope that the industry has of not pissing of this hypothetical person is by following this issue up with some really great AND new reader friendly stories or the backlash and resulting crash will make the last speculator bubble seem like a non-event.
At, essentially, $4.00 a pop this is a pretty big commitment to have it all thrown in the garbage disposal.

Again, NEW READER FRIENDLY & GREAT STORIES and any return from death will be just fine with everyone new and old.


This was not done for the sake of “a good story.” It was done for press coverage. And I wouldn’t give a rat’s ass if I had not been buying this title since it began. Now, we have a GREAT, (not just good, but maybe the best on the stands) series completely DERAILED for some kind of cheap gimmick. ARRESTING Cap wasn’t shocking enough? Having Cap BAIL on his own revolution wasn’t shocking enough? Having Cap fail to prevent a fascist takeover of the superhero community wasn’t shocking enough?

DC has been pushing me away for over a year now, and now Marvel wants rid of me too. Fine. But where will Marvel be if all the fans of Classic heroes get run off? Back to bankruptcy, I think.

More about “good stories.”

This is serialized fiction. While there are many “good” stories that could be told, what good is a “good” story today if it precludes good stories in the future?

As of #24, Cap had many good stories and I expect it would have been followed with many good stories–stories good for Cap fans. But now, the series must spend a certain number of issues featuring a dead Captain America. There is no quality possible for a dead Cap story that will entertain me as much as a live Cap story. Now I must either drop the title until Cap returns, or buy a bunch of issues I already know I don’t want. (I’d much rather spend my money on something other than dead-Cap stories.)

So we need to put aside this argument of “well, if it’s a good story” because one good story can KILL all those later stories that have to deal with the ramifications. (Think of sex without protection. Sure, it’s a “good” moment. But how good will it seem when you have to deal with a disease or unwanted pregnancy? Will it all seem worth it then?)

“[Cap] gave himself up to authorities in order to save innocent lives in a conflict that he saw as getting out of control.

“He let himself be humiliated and paraded about in order to save lives…”

Wow. Cap = Jesus.

I wonder whose sins he died for — Marvel’s or the readers’?

Stupid Jesus parallels aside, I do like that Captain America didn’t die in heroic or manly fashion. That suggests the only way to defeat him was to resort to the sort of cowardly, underhanded tactics no proper superhero uses.

I can’t say the Cap death story has particularly upset me, but that’s only because I was already irritated with the whole Civil War meta-story. I was, at first, really upset with Iron Man. I loved the Extremis story arc and was looking forward to something similarly absorbing and I didn’t get it. I got Iron Man as a government-sponsored super-villain. Gee, thanks. And then I got heroes pounding on other heroes. Lovely. And then you kill off a hero, Black Goliath, who might as well have already been dead for the little that anyone actually cares. So since no one cared about that death they had to raise the stakes and “kill” someone that actually matters. I’m sure I’m not the only one who assumes it was a S.H.I.E.L.D. LMD that got shot. And even if it wasn’t Cap’ll be OK eventually. I will shift my comics purchases to avoid this crap storline and its offshoots. I’ll still buy a fair amount of marvel stuff: Hulk, X-Factor, Iron Fist, Punisher…, but this Fallen Son crap will be left in the store.

hey Tom is it possible you can tell me if the prop of caps shield that was in your office made out of plastic or metal? resaon being im planing on having one made i was just wondering what material to use

I tend to think Marvel would get better publicity and repeat sales if they, you know, focussed on having jumping on points and decent issues with characters when their movies come out.

I’m still mystified as to how and why they think having all the Spider books be in the midst of impenetrable (and generally unreadable) multi-issue epics is a good sales tactic. Or why/how they wasted the entire Blade trilogy (and a season of a TV series) without being able to put together one decent issue of any Blade series.

Brian feel the wrath of the Newsarama fanfrets. Dude, this will go on for days good luck, Brian. You’ll need it.

We’ll I’ve said that is pretty much pointless as how can I Read a book that doesn’t exist. I don’t care who replaces cap. I didn’t like Civil War from the first issue. What a mess it was. I didn’t like anything do with it and wanted to end. SPider-man is practically unreadable. Stracynski does the same story after changing Spider-man in major ways about three or four times now. It’s still the same plot. Spidey talks to MJ or Aunt May. Where’s Jonah or Betty Brant. WHy is writing Amazing still? So this certainly won’t be good for Cap fans. I hear Ed Brubaker is gold to fans of the book, but why kill off a character if no one can read him again?

Oh, resurrection? Won’t bother with that. No Ultimates. I can’t read a book that doesn’t come out. Marvel should reemphasizing story telling like it used to. Onslaught was gold compared to this, pure gold. Atleast it had it’s story straight.

The important thing to remember is that for every fan who’s complaining about how much they hated the stories, or that the classic characters are “ruined,” there’s another out there who’s started buying the books because they liked the stories, or because the classic characters are suddenly undergoing interesting changes…

“The important thing to remember is that for every fan who’s complaining about how much they hated the stories, or that the classic characters are “ruined,” there’s another out there who’s started buying the books because they liked the stories, or because the classic characters are suddenly undergoing interesting changes…”

Do you have some kind of information to back that statement up?

Samaritan Hyde

March 14, 2007 at 6:56 am

Do you have any kind of information to prove him wrong?

There’s at least one……..I was a Marvel Zombie when I was a kid and hadn’t read anything since Claremont and Peter David were canned. I heard about Spiderman unmasking simultaneous to moving into an apartment one block from a comic store. Decided to check it out….I didn’t think Spiderman was acting in character, but, well, no one always acts like themselves….I sure don’t.

Regardless of my opinion of Spiderman’s actions at the beginning of the arc, I got pulled in. In an attempt to figure out what was going on, I came here and started reading the spoilers and forum threads for different books. That pulled me into both Iron Man and Captain America AND 52. Then I found out Peter David was doing X-Factor again, that Morrison and Dini were doing work at DC, and the next thing you know, I’m reading EVERYTHING.

I’m 31 years old, and I must say, after a ten year break (that I thought was permanent), I’m pulled in again.

Oh, and THEN I found Fables. Good Lord.

Things like Spiderman unmasking and Cap getting shot all get props just for leading me to that alone.

Oh, and for the record, discovering Bruce Timm’s Justice League Unlimited should be tossed in there somewhere.

Captain America is for the children!

“Do you have any kind of information to prove him wrong?”

I don’t need it. The burden of proof is on the accuser.

Im pretty sure Stephen Colbert is involved with Captain America’s death and that you will see him enter as a villain soon or as the new Captain America, who knows!


I don’t need it. The burden of proof is on the accuser.

So, everyone who’s saying how much this is alienating fans and how much it’s ruining the characters is going to step up first, right? With something to offer beyond their own opinions and the chorus of “me, too”s that follow?

You know when I started to really care about (i.e., “buy”) Spider-Man? When JMS came on board and “ruined” his origin. Gwen Stacy’s been dead longer than I’ve been alive, so “Sins Past” isn’t an insult to her memory for me, it’s just an interesting story. Want to know when I started buying New Avengers? Iron Man? Black Panther? Captain America? How about the folks I lent the first couple issues of Civil War and Frontline, who then bought the reprints and the rest of the series? Tried to get them on Nextwave, too, but most were content just to read mine. Which I guess is a far trade, since I only read borrowed copies of 52, but I really enjoy it. I didn’t care for Punisher War Journal #1, but at least one guy was looking to borrow it, since he didn’t have any money that week.

Those of us who like these stories are out there, we’re just less vocal about it. We don’t photoshop “funny” new word balloons – we don’t have to, because we got the story. We buy the books, read ‘em, enjoy ‘em, and buy the next one, without the need to go online and wade through the knee-deep complaints to be that one voice.

Honestly, I should stop saying “we,” since I’m no spokesman. I don’t go to a lot of comic sites (just CSBG, really), so it’s possible there are big congregations out there where everyone is praising the hell out of the book, and there’s one guy who hated it who feels shut out. But my point is, I know several people, both real-life and internet-y, who weren’t reading the comics before, but are reading them now, and plan to continue. To me? To the folks I know? The only thing bad about Civil War is what it’s doing to our wallets…

They shouldn’t have killed Superman.
They shouldn’t have unmasked Peter Parker.
They shouldn’t have killed Captain America.

Now, in less than a year’s time, we have to watch them stumble through some insipid retconning yet again.I understand the need to ignore or rewrite continuity in a title that has been around for decades. But for the past 20 years, both major comic publishing houses have gotten worse and worse at doing it. The ‘writing’ they have done to ‘correct’ whatever happened in the big money story arc has been reduced to something even my 12 year old thinks is lame.

Not to mention that Marvel’s latest trend for a few years is to make major, well known, well read, well documented characters behave completely out of their own psych profile.

Doctor Doom : Admits he can’t beat Richards, so switches to magic? Disregards any notion of honor and sacrifices his only love, the daughter of the only man he calls ‘friend’ to demons? To quote Richards a few issues before: “That, boy, is something Doom would never do.”

Spiderman: The most hunted hero in comicdom, reveals his identity, and paints big bullseyes on everyone he loves? please.

Reed Richards: Clones Thor, becomes a fascist, violates any concept of personal freedom, decides that the end justifies the means…. Wait a minute!
IF this is the new Mr. Fantastic, who the heck needs Doom???

Captain America: Gives up a cause he knows is just? Goes down without a fight? What the deuce??? This isn’t US Agent, is it?

Although, I kind of expected all of this from Iron Man, the drunken money grubber with no bid contracts, and a penchant for violating the law where it suits his own purposes. I was a die-hard fan of that title. Until Armor Wars.

Editors seem to have forgotten the meaning of the word HERO, much less superhero.


July 1, 2007 at 10:07 am

I have to agree with most of you on this. The mindset of the powers-that-be at Marvel weren’t thinking, “As a sign of protest for the indignities citizens of America and its international prisoners endure, Captain America should die,” like many seem to think it represents. It might have been more along the lines of, “You know what would really sell this event and take away from DC’s crap (their opinion, not mine) is if we killed off Captain America for about a year. We can say it was for freedom or some junk.” But then again, Tom virtually confesses to it by boasting the media attention it has grabbed and denouncing people with principals.

Marvel Comics is a business, not a religion (he said ducking to avoid bottles and tomatoes)! I understand that they have to sell books and they can do whatever they darn well please with their characters. I am also aware that there is no Captain America movie in production. All I can do is give a fair warning: These familiar tactics of this industry of pushing collector’s issues and poorly conceived films were once used in the early 90’s, and as a result, this particular company was losing readership by 10% per year*.

Undoubtedly, Marvel will choose to sit on the fence until it gets a positive or negative reaction. I however, do not share their interests. If this is a legitimate protest regarding the values of America, which I suspect it is not, I publicly challenge Marvel to manage to keep Cap dead until the American government cleans up its act. Which will probably be sometime in 3,900 years. If this is just some way of generating sales, as we pretty much know that it is, I am rather pleased with myself that I stopped buying their books years ago, and upon reading this, do not plan to resume any time in the near future.

*No, this is not a threat! I am not demanding a boycott! There is nothing between those lines! Please do not boycott Marvel. If you’re gonna stop buying all of their books, do it because you don’t like their content. Sorry, no facts!

Leave a Comment



Review Copies

Comics Should Be Good accepts review copies. Anything sent to us will (for better or for worse) end up reviewed on the blog. See where to send the review copies.

Browse the Archives