CSBG Archive
Two things Marvel does FAR better than DC
- by Greg Burgas
- in General
- 47 Comments
Marvel and DC both have their faults and their strengths, but there are two things I’ve noticed recently that the upstart does much better than the old guard. Neither company is above stealing ideas from the other, so why does DC lag in this one area and get too complicated in the other?
First, I read Dan Slott’s The Thing: Idol of Millions trade paperback. Yes, I am one of those people who caused it to fail because I didn’t buy it in singles. When you buy Hard Time in singles we can talk. It was fine, I guess – nothing spectacular, and I don’t have a problem with it dying, but my point is: it’s a failed series, yet Marvel STILL got a trade paperback out. It lasted eight issues, and they’re all here. Not bad. Marvel’s policy of bringing out trade paperbacks has been the subject of many a blog post, and I’ll reiterate it here. Even if The Thing was a failure, Marvel can still make some money off of it, and I guess people may read it and think, “This Slott guy is pretty good – I wonder what else he’s written?” and then they’ll go to She-Hulk, thereby pumping that book’s sales numbers. I don’t know if that’s the thinking behind it, but it’s not a bad way to try to get your other books to sell even if that particular one failed.
And then there’s DC. Why on earth doesn’t DC do a better job with bringing out trade paperbacks? Doug Mahnke is a pretty big artist in the DC world these days, so where are the two trades collecting all of Major Bummer? Everyone has been using the actual Suicide Squad or variations thereof, so where are the trades of Ostrander’s excellent series (hell, where’s Ostrander’s Spectre)? DiDio hates the Giffen/DeMatteis Justice League, I guess, but wouldn’t trades of those issues sell? J. H. Williams III is another star in the DC firmament, and Andryko has been using Chase in Manhunter, so where’s the trade of that series? Now that we have a Multiverse again (which I’ll get to), how about a trade of Breach? DC has had plenty of failed series (and, as Suicide Squad and The Spectre show – plus, you know, Hitman, very few issues of which are collected – lots of series that didn’t fail), but unlike Marvel, who seems to be able to milk every last dollar out of every character they can, they appear to have a policy of “move on and forget it.” I get that not every failed series can get a trade paperback, but I’m just wondering about some of the titles that seem to be relevant to the new DC. I guess with DC’s glacial pace of getting the old Morrison series out in trade despite what he’s done for them, it’s not surprising, but I wonder what the idea behind it is. Everyone brings up that DC has more money behind them than Marvel does, which is why they have fewer advertisements cluttering up their single issues, but does that mean they have no interest in making more? It’s weird. The point about Morrison brings up Marvel’s policy of “Visionary” trades, which DC hasn’t picked up on either. Byrne on Superman would be a nice “visionary” kind of thing, wouldn’t it? I have been getting Byrne’s run on Fantastic Four in the trade paperbacks, and it’s great. So where is this idea from DC?
The other thing that I thought of in the last week is this whole Multiverse thing. God, I’m sick of it already. I love how Marvel does it: by simply ignoring the whole thing. There are plenty of alternate worlds in the Marvel Universe – hence Joey Q and Tom Brevoort’s recent snippiness of the use of the number 616 to designate the “real” Marvel U. But they don’t obsess about it. In Exiles, the characters leap from reality to reality, and then they move on, and nobody thinks anything of it. I’m still not sure what the deal is with the Bishop/Cable/Rachel Grey future world. And where the heck are all those Marvel Zombies? It doesn’t matter – their worlds get used for the stories, and ignored by everyone else. I’m sure some fan out there has catalogued all the various Marvel Universes (“No, Captain Airstrip One is from Earth-23!”), but the higher-ups at Marvel don’t get all bent out of shape over it. The people running DC, it seems, are giving into the fans who want all their universes strictly listed and delineated. I don’t have a big problem giving the fans what they want (well, not that big a problem), but the whole 52 phenomenon had a bit of “inmates running the asylum” kind of feel to it. I think the idea of a Multiverse in the DCU is fine. The way they try to pin everything down, however, smells of desperation. If Mark Waid comes along and wants to tell a story about a Batman in an alternate reality, let him. Don’t worry about where it fits in to the greater Universe. If it’s a good story, that’s all that matters.
Of course, DC has become more bound by their history than Marvel has, so maybe that’s why they obsess over it. But it would be nice if they could be less constrained by who lives on Earth-2 and Earth-Q. I would like if DC came up with Earth-M (or Earth-K or Earth-Mrvl) where all the characters were suspiciously like those of a certain rival. You know, like Colonel America and Arachnoman and Iron Dude and Coatimundi. That would be awesome.
DC does a lot of things better than Marvel, certainly. I’m not that bent out of shape over the Multiverse, but would it kill DC to bring out more trade paperbacks? I wonder.Â






47 Comments
Stressfactor
May 9, 2007 at 12:23 pm
It was my understanding that the entire Byrne Superman run (or at least nearly so) IS available in TPB.
Nick
May 9, 2007 at 12:29 pm
I completely agree about the trades (although I believe Stressfactor is correct), but not at all about the multiverse.
DCs history is extremely wrapped up in the concept of the multiverse. They tried just going with it ten years ago with Hypertime and it never caught on. Concepts like a specific Earth-2, or Earth-X work very well because they have extensive backstory. The problem DC has is their insistence in applying elseworlds stories to a particular Earth. Imaginary stories should be able to operate completely independently from the 52.
Bill Reed
May 9, 2007 at 12:31 pm
They are trading Byrne’s Superman run, but you get the Wolfman issues of “Adventures of” in the same package, so…
But yeah. If DC was Marvel, we’d have an OMAC hardcover by now and I would be happy.
I find the multiverse silly, too. But I guess they simply *had* to label Earth-Haney or whatever. Eh.
In the end, it’s the stories that really matter. I just wish they were more widely available.
Jaap
May 9, 2007 at 12:32 pm
What’s with the Major series getting a Hardcover treatment, like 4 years before a mention of a softcover? Sorry DC, but those things way a ton, and cost about as much and I prefer the softcovers.
Jason
May 9, 2007 at 12:38 pm
Yeah, check out the Superman: Man of Steel trades, almost all of Byrne’s run has been collected in the last few years. I think part of why Marvel seems better at putting out trades is that they have roughly half of the back-catalogue as DC. Let’s face it, DC has a lot more to get out. Also, they do put out old, failed series. Hell, there’s a Stars & STRIPE trade out this month. Word is that Suicide Squad is set to come out with Ostrader’s new SS series that’s been teased, and there’s a new JLA: Classified Hitman arc coming, so I’m sure the rest of the Hitman trades will follow. The other thing is that DC keeps its trades in print at all times. With Marvel, once that Thing printing is sold out, it’s gone for a long time most likely.
All of that said, I’m still waiting for DC to schedule a final Starman trade including the rest of the Times Past stories and the Shade mini-series.
MushroomJones
May 9, 2007 at 12:42 pm
Until any part of the Joe Kelly Deadpool run is collected, DC wins in the trade department for me.
Greg Burgas
May 9, 2007 at 1:04 pm
My bad about the Byrne Supermans. I have NEVER seen any trade with it, either in comic stores or bookstores, so I figured they hadn’t gotten them out. Of course, with the Superman movie, you would have thought there would have been a bigger push on the books, and there’s no law saying you can’t have a new printing or new packaging, but neither company is particularly good about linking their movies to the comics …
It is nice to see DC getting with it with the old books, so maybe they’re changing their attitude toward these things.
Grant
May 9, 2007 at 1:12 pm
Marvel is really bad about keeping the good stuff in print.
X-Statix Volume 3 is impossiable to find and the last two Simonson Thor Visionaries are out of print.
Here’s a kicker too… Daredevil: Born Again is out of print. C’mon it’s Frank Miller!
Grant
May 9, 2007 at 1:13 pm
Also should add those books were released or rereleased only a few years ago.
And when can we get a new Longshot trade. Art Adams art should count for something.
Ryan Day
May 9, 2007 at 1:19 pm
I’m not sure it’s fair to compare Marvel collecting The Thing with DC’s failure to collect books that are 10-15 years old. How does Marvel fare with books in a similar time frame? I don’t see any New Warriors trades, for example. Or Warren Ellis’ early Marvel works? Actually, it’s kind of funny – maybe DC’s tpb ommissions are more glaring because they have more older books I want to read than Marvel?
I’m with you on the multiverse, though. It’s fine as a background, like Marvel has, but apparently it’s supposed to be a really big deal. I can’t handle the compulsive “Everything must fit together perfectly!” philosophy that seems to rule DC editorial. Like that “History of the DCU” in the first few issues of 52 – that thing was intolerable.
Edward Liu
May 9, 2007 at 1:19 pm
Might this all boil down to money in the end? Yes, DC has deeper pockets than Marvel because of the parent company, but they may have bigger obligations, too. I have been told that Jack Kirby’s estate gets royalties out of DC’s “Fourth World” reprints, but not from Marvel’s “Eternals.” Without getting too self-righteously indignant about it, there is a non-trivial amount of bookkeeping required to pay royalties to people. Marvel’s quicker TPBs may just mean they have fewer of those kinds of obligations.
To their credit, I think DC has been getting better about trades. Gail Simone’s “Birds of Prey” run used to be nearly 2 years behind the main title, but I think it’s down to a number of months now. They also seem to have boosted the paper quality of the trades without affecting costs significantly.
Ben
May 9, 2007 at 1:32 pm
My bad about the Byrne Supermans. I have NEVER seen any trade with it, either in comic stores or bookstores, so I figured they hadn’t gotten them out. Of course, with the Superman movie, you would have thought there would have been a bigger push on the books, and there’s no law saying you can’t have a new printing or new packaging, but neither company is particularly good about linking their movies to the comics …>>
I’m pretty sure DC had an extensive consignment campaign timed with the release of Superman returns. They also put out Superman vs Luthor trades, and a few “best of” sort of trades.
Billy Ray
May 9, 2007 at 2:00 pm
A few years ago, when Morrison’s star was beginning to rise & DC had quite a bit of crossover with 2000AD, I hoped they would collect the full Zenith series in trade format. So far, nothing.
Damn shame; In one arc he out-does Crisis with a multiverse spanning epic involving dozens of obscure British superheroes, Cthulu myths,and a title character that’s a self-involved pop star. Good readin’ if you can track it down.(either in the original 2000AD’s or the few b&w trades that actually got released)
Dan K
May 9, 2007 at 2:02 pm
“X-Statix Volume 3 is impossiable to find.”
Trust me, it’s no great loss.
Anyway, the multiverse problem is just a symptom of DC’s terrible habit of twisting itself in knots when it comes to continuity, the Marvel method of just selectively forgetting about inconvenient stuff is a lot more sensible.
Both companies have shocking gaps in thier TPBs. For that matter, why hasn’t Image reprinted 1963?
Matt Brady
May 9, 2007 at 2:06 pm
Here you are, sir: A Wikipedia page listing every alternate earth in the Marvel multiverse. Some people are obsessive.
Matt Brady
May 9, 2007 at 2:07 pm
But then you would miss out on naked Iron Man vs. naked Mr. Sensitive!
Michael
May 9, 2007 at 2:15 pm
Another criminally uncollected DC series: Young Justice. (Actually, Superboy and Impulse are pretty poorly represented as well. You’d think, with the increased profile of both characters during and after Infinite Crisis, they’d have done collections about their earliest adventures.)
As for the Multiverse, Hypertime used to be a lot like how Marvel deals with things: There were multiple timelines, which occasionally crossed over into the “main” one, but there wasn’t an obsessive catalogue of it.
It’s also worth noting that most times, when Marvel does delve into cataloguing its Multiverse, it turns out pretty lame. (C.f. Claremont’s eternally bewildering fascination with Roma, the Capt. Britain Corps., and a whole shitload of characters nobody sane finds interesting.)
Matter-Eater Lad
May 9, 2007 at 2:21 pm
“I’m not sure it’s fair to compare Marvel collecting The Thing with DC’s failure to collect books that are 10-15 years old.”
A fair point, but I think the response would be that DC could and should have been collecting similar short runs at the time they came out, or that they should be collecting short-run series now as current series and projects use the concepts and characters in question.
Michael
May 9, 2007 at 2:38 pm
Holy Moley… they assigned a universe/number to Kitty’s Fairy Tale?
sean
May 9, 2007 at 2:39 pm
“What’s with the Major series getting a Hardcover treatment, like 4 years before a mention of a softcover?”
It’s because DC refuses to even solicit a paperback until the hardcover is completely sold out (from them, not from the stores). I remember waiting a long time for ‘Promethea’ book 5 because of this.
“and there’s a new JLA: Classified Hitman arc coming, so I’m sure the rest of the Hitman trades will follow.”
I hope so, but somehow, I don’t expect it. It’s been five or six years since the last trade was published. I don’t think it’s high on their list of things to do (although I believe, as of now, it’s the only Ennis series they own that they haven’t collected). Hell, they haven’t even finished milking their Morrison stuff yet.
“I hoped they would collect the full Zenith series in trade format. So far, nothing.”
There’s some ridiculous copyright battle going on; check out the urban legends page for the urban legend that there is a warehouse in England full of ‘Zenith’ trades collecting dust (to be honest, I forget if the legend is true or not, but it is true that there’s a battle over the rights).
“For that matter, why hasn’t Image reprinted 1963?”
I guess there’s some audience for everything, but I didn’t think *anybody* wanted to be reminded of that. (I believe they also never collected “Spawn/WildC.A.T.s”, though I have seen a trade for “Spawn: Blood Feud”; fans can argue forever over which of these three is the single worst Alan Moore thing ever.) They also promised a ‘Youngblood’ trade with Moore’s stuff.
The annoying thing about Image Moore trades is that they are incomplete; ‘Blood Feud’ is missing an 8 page prequel story, ‘Judgement Day’ is missing a lot of little stuff, and they never collected his story from ‘WildC.A.T.s’ #50; my understanding is, there are several places that could’ve fit.
Jesse
May 9, 2007 at 2:42 pm
I’ve been saying for years that DC needs to release the entire run of Ostrander/Mandrake’s run on The Spectre. That was an amazing series, and a great swan song for Jim Corrigan. Sadly, despite my letter campaigns, no such luck.
Dan (other Dan)
May 9, 2007 at 3:00 pm
sean–2000AD reprints: true indeed, according to Brian Cronin
http://goodcomics.comicbookresources.com/2006/04/20/comic-book-urban-legends-revealed-47/
Rande
May 9, 2007 at 3:06 pm
I’m sure you know this already, but it’s my understanding that the Extremist universe from the G/D League was filled with near-peer marvel characters… SS is the Scarlet Witch, Wandjina Thor, Blue Jay… I don’t know, I’m not big on my Avengers… Ant Man? Is there an Ant Man?
Anyway, does that Universe still “exist?” If it does, I guess that’s your Marvel one.
R
Brian Cronin
May 9, 2007 at 3:14 pm
All DC comics between 197(8?) and 199(7?) are governed by different (and much higher than usual) royalty rates.
That is why few books are reprinted from then. They have to be such clear good sellers as to make it worth it (Miller’s stuff, the first Giffen/DeMatteis Justice League trade, Cosmic Odyssey, etc.), and not many books fit that criteria.
In the alternative, DC sometimes has creators sign new deals to get paid less – which also happens infrequently, as you might imagine.
It’s awfully amusing to look back at Kahn’s columns from the time, where she bragged about the royalty rates, only to see DC now intentionally avoiding reprinting those stories BECAUSE of those rates.
Anderson
May 9, 2007 at 3:15 pm
I just wish DC would collect Paul Jenkin´s Hellblazer run.
Jeff Holland
May 9, 2007 at 3:36 pm
On that note, what’s up with the giant gap of uncollected issues between “Dangerous Habits” and the beginning of Steve Dillon’s run? It’s like a year and a half of Garth Ennis stories just sitting there doing nothing. Not quite as bad as halting Hitman 1/3 of the way through, but still…
Greg Burgas
May 9, 2007 at 4:00 pm
I forgot about the royalty thing, Brian. Still, you would think DC would figure out a way to get something done in that regard.
Brian Cronin
May 9, 2007 at 4:17 pm
They try, Greg, but it’s got to be an awkward situation – “Hey, Creator Y, would you mind taking less money than the contract says so we can afford to print this collection?”
I know it’s basically a matter of the creator getting less money versus NO money at all, but I would still imagine a good deal of creators would be hesitant to sign such an agreement.
The Mutt
May 9, 2007 at 5:36 pm
Hitman and The Spectre were among the very best things DC was printing at the time. Both deserve their full runs collected in trades. I’d also love to see all of the Spectre covers collected the way they did the Preacher.
But at least I can count on DC to put out a brand new ultimate essential vital masterwork masterpiece director’s cut this time we really mean it at least until next year collection of Neil Gaiman’s Sandman again this year.
And where’s the Herbie the Fat Fury trade, anyway?
Anonymous
May 9, 2007 at 5:50 pm
“For that matter, why hasn’t Image reprinted 1963?â€
Image can only reprint what the owners of the property want to reprint. It usually comes out ofthe creators own pocket (they get most of profits though).
1963 I think the problem is Steven bissette and Alan Moore two of the owners of 1963 are not on speaking terms right now. Otherwise I’m sure Top Shelf or somebody would be reprinting it.
“I guess there’s some audience for everything, but I didn’t think *anybody* wanted to be reminded of that. (I believe they also never collected “Spawn/WildC.A.T.sâ€, though I have seen a trade for “Spawn: Blood Feudâ€; fans can argue forever over which of these three is the single worst Alan Moore thing ever.) They also promised a ‘Youngblood’ trade with Moore’s stuff.
The annoying thing about Image Moore trades is that they are incomplete; ‘Blood Feud’ is missing an 8 page prequel story, ‘Judgement Day’ is missing a lot of little stuff, and they never collected his story from ‘WildC.A.T.s’ #50; my understanding is, there are several places that could’ve fit.”
Wildstorm is putting out a trade this month of his various Wildstorm storm stuff plus a trade of his WildCATs run that’s out in a month or two.
A lot of that stuff ranges from good to mediocre.
http://www.amazon.com/Alan-Moore-Wild-Worlds/dp/1401213790/ref=sr_1_1/002-9849568-0229628?ie=UTF8&s=books&qid=1178758127&sr=8-1
http://www.amazon.com/Alan-Moore-Complete-WildC-Wildcats/dp/1401215459/ref=sr_1_2/002-9849568-0229628?ie=UTF8&s=books&qid=1178758192&sr=8-2
Graeme Burk
May 9, 2007 at 6:40 pm
So THIS is what is keeping the original Amethyst Princess of Gemworld maxi-series stuck in a back issue box and not being reprinted in trade paperback (and digest form for today’s fantasy obsessed pre-teen crowd)!?
I must go and do a lot of forlorn sighing.
Graeme
Rohan Williams
May 9, 2007 at 8:24 pm
“My bad about the Byrne Supermans. I have NEVER seen any trade with it, either in comic stores or bookstores, so I figured they hadn’t gotten them out. Of course, with the Superman movie, you would have thought there would have been a bigger push on the books, and there’s no law saying you can’t have a new printing or new packaging, but neither company is particularly good about linking their movies to the comics …”
I’m not certain, but I’m fairly sure there was a big push on these books around the time the movie came out. As in, the older volumes were reprinted (I think), and a new volume was released. You lost this one, stop trying to blame DC!
I agree with you to a point about the Multiverse- I will never understand why DC needs to make segmented alternate realities such a big part of their stories either- but this is an area where I think a lot of people just block out something that ruins their argument.
If Mark Waid wants to write an alternate Batman story without worrying which part of the multiverse it fits into, he can. It’s called Elseworlds, and DC’s been doing it for a really long time now. They’ve been bringing out the DCAU books ever since B:TAS started, too, which I guess counts as an ‘uncategorised’ alternate reality.
Kevin
May 9, 2007 at 8:42 pm
>I’m sure you know this already, but it’s my >understanding that the Extremist universe from the G/D >League was filled with near-peer marvel characters… SS >is the Scarlet Witch, Wandjina Thor, Blue Jay… I don’t >know, I’m not big on my Avengers… Ant Man? Is there an >Ant Man?
>Anyway, does that Universe still “exist?†If it does, I >guess that’s your Marvel one.
The universe itself might exist – but I’m pretty sure every character from it is dead now, so it might be a little empty
(Is Blue Jay still alive? I’ve forgotten)
Bryan
May 9, 2007 at 8:58 pm
It is amusing that Marvel now has a larger “multiverse” than DC ever had. I think that DC’s powers-that-be are still hung up on the Crisis on Infinite Earths’ concept of making everything streamlined and “one universe.” The funny thing is that Marvel pre 1985 or so was pretty much like DC is now. All the Marvel stories took place in one universe and timeline except for the stories featured in “What If?” and what else is “Elseworlds” but a DC take on What If?
Zach Adams
May 9, 2007 at 10:15 pm
Funny, I thought the Extremists and Assemblers/Justifiers weren’t from another universe at all, but another Earth-like planet in OUR universe.
stealthwise
May 9, 2007 at 10:40 pm
Completely agree about the trades, DC needs to get their asses in gear.
As for the multiverse thing, I think that DC realized they completely tossed out the baby with the bathwater and are making strides to capitalize on a pretty cool concept, which is why we’ll probably see a big Crisis style crossover before you can say “Giffen drew a penis on Lobo’s arm!”
Linkara
May 9, 2007 at 11:43 pm
I demand a Coatimundi series.
With Mike Nelson as the series protagonist.
Jay
May 10, 2007 at 8:32 am
I also agree about DC’s trades (or lack thereof) of not-so-successful, but still good, series. Personally, I have been wanting a collection of the “Azrael” series forever now. Yeah, the series really crapped out after the “Fall of St. Dumas”(issues 1-26)and the “Angel Insane” (where he goes into Arkham, issues 27-28) storylines, so how about we just have a collection of those? Azrael was an integral part of the Batman-mythos for a good decade, so I think that warrants a trade of some sort.
Mullon
May 10, 2007 at 9:57 am
I just want to see the uproar that will happen when the Watchmen Universe becomes one of the 52 and someone crosses over into it.
Bry Kotyk
May 10, 2007 at 11:55 am
Not much to add, aside from saying that I’m still upset that Gail Simone’s Deadpool/Agent X run never got put out in trade paperback form. Seriously, what’s up with that? I remember wanting to get it as a gift for someone a few years back and being rather peeved that Marvel never bothered to collect it.
Jason
May 10, 2007 at 12:28 pm
“I just want to see the uproar that will happen when the Watchmen Universe becomes one of the 52 and someone crosses over into it.”
As bad of an idea as that is, it’ll never happen. I believe any further use of those characters by DC must be signed off on by Moore & Gibbons, thus why the action figures were cancelled.
Scavenger
May 10, 2007 at 1:44 pm
stealthwise: your big crisis-style crossover is called Countdown.
It’s funny that people keep saying “If Mark Waid wants to blah blah blah” sense Mark Waid’s the one who inevitably makes whatever multiversal concept unworkable. It’s who has to have Kingdom Come show up everywhere and “be real”, it was him who took the basic Hypertime idea and say “If someone sticks around too long in a different world, that messes up history”, heck, he’s been involved in all 3 LSH continuity reboots!!
Ted Watson
May 10, 2007 at 1:53 pm
Greg asked about trades of Ostrander’s Spectre. Just a few months after the series started, the first four issues were collected. This would fall into that period with the problematical royalty terms that Brian Cronin mentioned. No follow-up volume, yet it appears to still be in print, at least the last time I checked the list of “Graphic Novels” on DC’s website it was there. Some that aren’t are “Greatest Golden Age Stories Ever Told” (“Greatest Fifties…” IS), “Mysteries In Space” and “America At War.” So I am hard pressed to make sense of it. (I am not disputing the royalty thing, as I have heard about it relevant to reprints of JONAH HEX shifting to OUTLAW or something just when they were reaching the really good part of the run.)
carpboy
May 10, 2007 at 9:12 pm
The failure for me is that DC apparently has no plans to collect The Next by Tad Williams.
The series sold like crap, I know, but like you pointed out in your Marvel example, even crap-selling series get collected. Particularly if it’s a crap-selling series that happens to have a high-profile writer with a current gig from the company.
Maybe I’m only bothered by this because I work at a bookstore, but I would like to able to make a display of novelists-turned-comickers with that title on it.
stealthwise
May 10, 2007 at 10:17 pm
Good gravy.
DanCJ
May 11, 2007 at 8:02 am
Is Tad Williams a high profile writer? I’ve never heard of him/her
a different Dan
May 11, 2007 at 11:25 pm
“For that matter, why hasn’t Image reprinted 1963?â€
Because it’s incomplete? There was an 80 page annual, plus 1963 1/2 was advertised but never came to be.