CSBG Archive
Friday in the Real World… Sort Of.
In my defense, I must point out that I had every intention of ignoring this thing. Normally it’s not my sort of entertainment at all… it sneaked up on me.
But nevertheless, Stan Lee’s Who Wants To Be A Superhero? has become appointment television for us.

I can’t really explain it. It’s not that the show’s good. Or even hilariously bad. It’s just… I guess “hypnotically weird” is as close as I can come to describing its effect on us. Julie and I are fascinated by this bunch of loons that are competing to be… what, exactly? What do they win?
As nearly as I can tell… the prize is to become fictional.
No, seriously.
In case you haven’t seen the show, it works like this — ten people compete in various stunts and scenarios meant to show how heroic they are, and then Stan Lee appears on a giant TV screen and judges them, eliminating competitors one at a time, till the one that’s left wins. You can’t really call it a “reality” show, because too much of it has to be staged — there are too many camera angles and edits and effects for the shooting of the episodes not to require some kind of multiple takes, at least part of the time. But you can’t really dismiss it as just a game show, either, there’s too much interpersonal stuff. The participants alternate between hamming it up for the cameras Adam West-style and talking sincerely, almost confessionally, about how desperately important and meaningful it would be for them to be Stan’s new superhero. Apparently they think winning that privilege would be on a level with the success of Spider-Man or the X-Men and not, say, Stripperella or Nightcat.
But that last part is what has us staring at the TV in slack-jawed, hypnotized amazement every week. They want to BE the superhero. They talk about themselves as though they have powers, they talk about fighting crime and doing good… and honestly? They come off as deranged. You want to shake them and say, “You know this stuff is all made up, right?”
The freakiest part is when they talk about their miserable personal lives or past failures and then add that they are hoping, with Stan’s godlike help, to overcome this adversity and make a fresh start.
As a fictional character. In a comic book.
It’s not a new phenomenon in comics, of course; there have been fictional comic books about real people for decades. Roy Rogers, real person, built a career on Roy Rogers, fictional persona.

Hell, even Roy’s horse had a fictional-avatar comic for a while.

And there have been lots of others. I have a hunch Bob Hope never even saw the comics based on his fictional persona, but they were classics of weirdness. (You have to wonder if Hope’s publicity people demanded any right of approval on this typical example of the book’s political incorrectness… but it was a simpler time.)

And later on we got this sort of postmodern ironic take on the whole thing. Steve Gerber wrote the first Kiss comic, which I rather liked, I admit. And Gerber put them squarely in the Marvel Universe, fighting Dr. Doom, no less.

Apparently it did well enough for a sequel, but it wasn’t as entertaining. Without Steve Gerber the concept lost a lot of its charm.

The Image version that came a decade or two later lasted a couple of years, so they must have been doing something right. It never did much for me, but mileage varies and all that.

And I see in the latest Previews that Gene Simmons is still fooling around with a line of comics. However, whether it’s Roy Rogers or KISS, these are just comic books taking an already-successful fictional public persona as the jumping-off point. They’re afterthoughts, tie-in merchandising.
Stan Lee’s demented superhero “reality” show is something different… it reminds me more of the Human Fly.

The Human Fly was a stuntman who billed himself as a superhero, secret identity and all. He insisted on remaining masked and was careful to maintain his “secret identity” in all his appearances, never giving a real name. He never really achieved big-time fame, but he did somehow persuade Marvel to do a comic book about him.

The amazing part is that the book wasn’t bad. Bill Mantlo and Lee Elias turned in nineteen issues of straight-ahead hero-stuff, planting the Fly in the mainstream Marvel Universe and having him meet all sorts of other super people. Mantlo created a fictional supporting cast and amped up the soap opera same as any other Marvel book of the time. It was okay while it lasted. (There’s an interesting sidebar about this project in David Yurkovich’s splendid Mantlo: A Life In Comics, which you should all buy.)
But you never got the sense, reading the comic or the Fly’s other publicity material, that the guy was demented. However, watching the contestants on Who Wants To Be A Superhero? one is often left with the impression that they’re on the express train to Crazy Town.
Sorry to say it, fellow fans, but that’s the usual reaction we have out here in the real world to people who dress in spandex and claim to be super. While I was Googling around for pictures of some of the folks mentioned earlier, I found this index to people who’ve tried it. (God bless the internet — no matter how deranged your hobby might be, somewhere out there you can probably find a web page reference index for it.) It makes for somewhat alarming reading, especially the entries on people like “Terrifica” who are deadly serious about, well, being a caped vigilante.
Interestingly, there’s no entry there for the one guy who could actually have claimed some success in his efforts as a costumed hero.

Richard Pesta billed himself as “Captain Sticky.” He was a cheerfully eccentric publicity hound who claimed to be America’s Only Practicing Caped Crusader. He was around San Diego for years and though his chief talent seemed to be posing for cameras and huckstering his persona, he did do some crusading for consumer rights and was instrumental in shining a light on the corrupt management of a couple of nursing homes. He often exhorted comics pros to immortalize him in a comic book of his own, thinking this would be the key to fame and fortune. He never persuaded anyone to try it, though I do have a vague memory of Stan Lee teasing the idea in a Soapbox column at some point.
Eventually Pesta gave up his Captain Sticky identity and opened an organic fertilizer business. He passed away in December of 2003 and the San Diego Tribune gave him a nice write-up here.
It’s a pity he didn’t live to see his dream realized. God knows, never in a million years did I think I’d see Stan Lee hosting a televised competition to find, essentially, the next Captain Sticky.

We used to think the guy was a nut. But maybe the Captain was just ahead of his time. In a world where people like William Hung can become celebrities, maybe becoming fictional isn’t such an unrealistic goal after all.

See you next week.






26 Comments
Mullon
August 3, 2007 at 9:13 am
It may be trashy, but it is damn entertaining.
Go Whip-Snap!
LanghorneFats
August 3, 2007 at 9:13 am
I only watched five minutes of the first season, it was the final interview with Stan between Feedback and Big Momma. Feedback went first and said the real reason he wanted to be a superhero is because his father left him/died at a young age and the surrogate father figures in his life became Stan Lee’s Marvel characters, and how their message, via Lee, shaped his worldview and helped him get over the fact that he was raised poor, by a single mother.
Feedback, understandably, broke down and started crying as he was saying this, and Stan the Man just sat at his desk and nodded. When Feedback finished, Stan just deadpanned, “Thank you. Now, could you please send in Big Momma?”
I was laughing so hard, I couldn’t focus enough to watch the rest of the episode, and I haven’t seen a second of it since. It may have been the funniest reality TV moment in the history of mankind, excluding every episode of “Little People, Big World”
Does this make me a bad person?
jccalhoun
August 3, 2007 at 9:34 am
I used to be a fan of reality tv but I’ve really stopped watching them as they turned into talent contests and who could be the biggest jerk. What sets Who Wants to Be a Superhero apart is that unlike Survivor or Big Brother, on Who Wants to Be a Superhero, the contestants win by being (or at least pretending to be) good people. Sure there may be stupid things like Stan Lee, creator of the Fantastic Four, telling people that they can’t reveal their secret identity, but in reality, if you are a jerk, you get kicked off.
And the campyness is just icing on the cake.
This and Derren Brown’s Mind COntrol on after this are my Thursday must-see-tv.
Greg Hatcher
August 3, 2007 at 9:44 am
That’s why my wife Julie likes it, actually. She approves of a show where contestants are encouraged to be nicer people.
Markm
August 3, 2007 at 9:44 am
Well, some time during or before Bob Hope’s death, some blogger (It may have been Mark Evanier) had a post to the effect that they or someone they knew visited Bob at his home and was proudly shown a complete collection of the Bob Hope comic book. How involved he personally might have been with approvals, or whether one of his “people” just eyeballed each issue is hard to say, but it’s nice to think some celebrity was still flattered to be thus immortalized.
What was shocking to me when Bob died was the flood of tribute editorial cartoons, mostly of Hope and Crosby playing golf in Heaven, which could not do a decent Bob Hope caricature to save their lives. Bob. Oksner. people.
Ooops, I’m way OT here.
Mike P
August 3, 2007 at 11:17 am
Sigh. It was a much better show last season. This year, as you say, too much seems really, really staged (although this was starting to be true even in the latter part of the first season), and everyone is playing to the camera too much. For all its hokiness, it was much more “authentic” last year — it had a real heart that, for me, was lacking in this season’s premiere. But, having said all that — glad you are enjoying it and that it has found more viewers. It’s a worthy concept, I think.
Adam Jones
August 3, 2007 at 11:45 am
You know, it’s just a sweet show. Everyone is on the joke, but it’s not condescending to them.
Apodaca
August 3, 2007 at 12:41 pm
What were they before?
Is icing usually made out of turds?
Jason
August 3, 2007 at 2:01 pm
Hey, it’s a better summer watch than Big Brother, which is the Special Olympics of reality television. Last year, I recapped the first three episodes (one, two, three), and I’ve gotten sketches of three of the heroes: Monkey Woman (by Danielle Corsetto), Tyveculus (Jamal Igle), Major Victory (Fred Hembeck…quite fitting) and Fat Momma (quickie from Kyle Baker).
The second season so far? It’s so-so. The production values are better, but the cast isn’t as good. Mr. Mitzvah is a little too much, and Ms. Limelight is too much to take. As a matter of fact, somebody on another forum identified her as a frequent talk show guest, somebody who has been accused of acting flighty. So far, there’s no real de facto favorite, though Whip-Snap seems to be getting the sympathetic edit.
Scavenger
August 3, 2007 at 3:07 pm
I watched last year, but Cell Phone Girl and Major Victory not winning took me out of it.
Major Victory was chastised for taking off his cape durring acts of heroism…by Stan Lee…who had mainly heroes without capes…feh.
And Cell phone Girl was hot. so there.
jccalhoun
August 3, 2007 at 5:07 pm
Wow, I just flipped through the channels on TV and guess who is a contestant on Gameshow Network’s Lingo? Chris Watters aka Major Victory!
I don’t know if this was taped before or after Who Wants to Be a Superhero but it is weird that the episode with him on it would be on the same day this was posted!
Ian Astheimer
August 3, 2007 at 6:47 pm
Was Feedback’s comic any good? Did anyone read it?
Jason
August 3, 2007 at 7:17 pm
It wasn’t that good. Yadda yadda yadda, we all love Stan, but his prime was decades ago.
Anonymous
August 3, 2007 at 9:26 pm
How have I not heard about this. I have to see this, if just once. I read your article and looked through the local listings, and it doesn’t look to be on, on Fridays or otherwise, unless I missed it. Does anybody know if it’s being carried in Canada, in Vancouver?
How low and silly can reality TV get? and how shameless in self-promotion can Stanley Leiber (the man) sink? I doubt that we’ve yet seen the rock bottom for either, but now we can say we have seen the point where their bar graphs bisect.
Gotta see this show.
fourth worlder
August 3, 2007 at 9:27 pm
aargh i hate when i sign in as anonymous
Mark
August 3, 2007 at 10:33 pm
I had an old Human Fly comic and never understood the “He’s real” angle. I can barely remember it but there was nothing in the comic that brought in the real world Fly. Not that I would have believed it.
Greg Hatcher
August 4, 2007 at 8:41 am
Actually, you look at the work from decades ago and it’s about on the same level. Technically the new work is a little more competent. Same as the “Just Imagine…” Stan Lee stuff.
The difference is that then it was wildly innovative. Now it’s baseline-competent. Modern superhero comics melodrama is a form that Stan essentially created, so nowadays the style it sprang from, Stan’s natural writing style, is going to look utterly generic.
Jack Kirby ran into a similar problem when he returned to Captain America in the 70′s, following Steve Englehart. Stan and Jack trained everyone to expect, not their style, but rather the idea of wild innovation. We got spoiled rotten.
But their actual styles still work fine for kids who are relatively new to comics, just not for jaded old farts like us. The idea that their “later work isn’t as good as the earlier stuff” mostly comes from industry context.
You can argue that they should have kept up with the times, but that’s a different argument.
Tornado Ninja Fan #1
August 4, 2007 at 1:55 pm
…the prize is to become fictional.
Now I want a season directed by Grant Morrison.
Greg Hatcher
August 4, 2007 at 6:20 pm
Well, the official website is here. I believe there are episodes available for download, as well as some sort of web-only after-show talk thing starring Feedback. We’re on dialup, so I can’t see any of it, but it’s there.
FunkyGreenJerusalem
August 5, 2007 at 5:11 pm
Always weird when marketing terms cross over into public use.
The best I saw was an Australian one, called something like ‘Treasure Island’.
Two teams set out to find buried treasure, competing for clues etc.
What set it apart, was that it wasn’t the losing team voting someone off or anything like that.
They competed for clues, and then everyone, winning team or not, had to fill out a form saying where they thought the treasure was.
Whoever was the least close got sent off.
So, while there was double crossing (mostly the teams setting each other up when they had to swap items between them), it actually came down to who was the smartest on the island – which made it entertaining as they had no say over who came and went.
And then the winner gave a thousand dollars to everyone who’d been on his team, and a thousand to the person from the other team who came second.
So it was a good show, and the nice guy one.
Scott
August 6, 2007 at 3:18 pm
Yeah, Major Victory was robbed. It wasn’t just the cape thing, either (and seriously, didn’t Superman use his cape as a tool every other issue in the Silver Age?). Here was Stan Lee, half-creator of Spider-Man, saying the guy made too many quips. Huh?
None of the ones on the new season are grabbing me quite as much, so far.
David Yurkovich
August 7, 2007 at 12:13 pm
Hi Greg-
Great article, and well researched as usual!
Having never seen the show before, I recently caught two back-to-back episodes of WWTBASH? last week on Sci-Fi. I think it’s quite possible that comic book fans are NOT the intended audience. Of course I’m basing this only on the fact that both my wife and her best friend (neither of whom read comics) are addicted to the show and persuaded me to watch it. So, perhaps the series is not so much for us, but for the general public looking for a different take on the overdone reality-show concept.
The series is mainly harmless and is not as melodramatic as some of the reality fare being passed off as entertainment. What I found most funny about the series was how Stan (whom most of the characters simply addressed as “Sir” and who only appeared via video monitor) asked each charcter to describe his or her origin, after which Stan said “no, no, no…” and TOLD them their origin. This, to me, was amazingly funny, and anyone who thinks Stan was doing this off the cuff is simply fooling him/herself. El scripto.
I also find it interesting that Stan, during the elimination round at the end of each episode, defined the aspect of what makes a hero a hero. Of course Stan was the acknowledged master of creating iconic heroes back in the day, but ya know, the times they are a’changing. Though mostly I agree with Stan’s perceptions about heroes (not that he’s looking for my approval, natch). What interests me most is the arrogance some characters portrayed. I’m thinking about the portly bald character who was dismissed for being too headstrong. He reminded me of Iron Man and Captain America back around the time of the Korvac saga in The Avengers when the team seemed to be imploding with hostility toward one another.
Another funny aspect of the series is the voiceover which, during the opening credits, describes Stan as the “greatest super-hero writer in the history of comics” (I’m paraphrasing, but that was the basic implication). And of course there is merit to this statement, but I also think it’s open to debate. But hey, it’s only television (well, not quite television, “reality” television, which wouldn’t exist were it not for the WGA strike back in the day [ah, to get me one of them time machines and learn contract negotiation...]).
The one question I have (and do not know the answer to) is what does this show do for comics in general? Does it advance our medium or send us back 30 years to the days of Adam West and Burt Ward and “Pow!” and “Bam!”? It has taken so long for comics to still be taken seriously in the US (and really, I doubt that mainstream America really sees us as anything but an annoyance), so I wonder if WWTBASH? is simply reinforcing a stereotype that we’ve been trying so desperately to overcome.
Best-
david
Jason
August 9, 2007 at 11:13 pm
Any thoughts on the latest episode? Two big headaches gone, and six heroes left, any one of them a potential winner. Right now, I’m thinking Partheon is in the lead for the grand prize.
Seppuku
November 12, 2007 at 9:34 am
I’d like John Wu to direct the next season of Superhero. Get those geeks out there dodging bullets.
emacs
July 15, 2009 at 9:22 am
Greetings to all the lovely people…
I have not been a regular watcher of TV shows in about 9 years… still love movies and all that… I wished that I had caught the “Who Wants to be a Superhero” though for a few reasons (after the fact, I found out that my sister-in-law worked on the production, as well as other reality shows of the day)… when I saw that there was going to be such a show, my first thought was of…
Richard Pesta. Captain Sticky.The Captain. My Captain.
I met Captain Sticky in 1988 through a friend who occasionally drove limos for him. I ended up driving limos for him as well, off and on for several years, and stayed in contact as a friend for many more after (even during the lean “garage years” when I helped him move one of several times). I had a deja vu when we met, because I had actually seen him get married on television, years before on the show “Real People.”
I even helped him design the most marvelous limo to grace San Diego… a 1965 Caddy Hearse dubbed Club Dead (he wanted to call it Goldfinger and go with a different motif, but when he told me he was putting a dance floor in a hearse, it was the only time I got him to stop talking when I said “you’re putting a dance floor in a hearse?? – You should call it Club Dead!” – it took him two weeks to shift gears, but he went whole hog, and the car was a thing of beauty).
He was probably the biggest dreamer that I’ve ever known… he would take the weirdest, half-baked idea and turn it into reality.
Anyway… there was a comic. It was self published on newsprint drawn by an artist named “J. Holmes” … I have a copy of it (and some other pertinent literature). The cover is blue with gold and black lettering – “From out of the 21st Century… presenting Captain Sticky! Destroyer of Evil!” There is a center folded photo poster of the Captain, in “full battle regalia,” as he liked to call it. The back page had an order form with a Long Beach address for t-shirts, posters and bumper stickers . I will try to take pictures of it to share if I hear from you.
I miss the guy, and am glad that I wasn’t the only one who thought of him with respect to this wacky show.
-Dano
Evil figther John
March 1, 2010 at 1:02 pm
I as well drove for the Captain, we fought evil and badness with niceness and goodness! I drove a couple of bubble tops one being “Club Dead”, with a dance floor , disco ball and a 32 inch tv along with seats in back.
I he was a card, especially everytime we went out to lunch he forgot his wallet