CSBG Archive
12/20 – Declarative Rabbit Says…
December 20, 2007 @ 02:04 PM
- by 3
- in Declarative Rabbit
- 22 Comments
It is cute seeing Marvel trying to create a new branding with the word “Young.”

It is cute seeing Marvel trying to create a new branding with the word “Young.”

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22 Comments
Tom Fitzpatrick
December 20, 2007 at 2:41 pm
Gawd, I feel so very “old.”
M Bloom
December 20, 2007 at 3:10 pm
It makes a refreshing change from everything being “New.”
Ian Astheimer
December 20, 2007 at 3:39 pm
I guess the WB already used “fresh” up.
“Fresh from the Frog” was maybe the worst slogan ever.
avengers63
December 20, 2007 at 3:43 pm
Using adjectives as a marketing tool to target a specific audience. What will they think of next.
Seriously, I’m just grateful that everything didn’t go “extreme”. I couldn’t help but laugh at the marketing execs when I saw a commercial for breakfast cereal, claiming it to be “an extreme part of this balanced breakfast”.
tanwer
December 20, 2007 at 3:43 pm
i’m dying to see a book featurig young versions of the avengers… a-hem
Randy
December 20, 2007 at 4:02 pm
NEW FROM MARVEL>….. Young champians, young Defenders, young new avengers, young the order, Young Hulk.
h3yd
December 20, 2007 at 4:07 pm
This is not spam, nor is it an ad. Just a funny blog. Enjoy.
[url]http://www.thebestpageintheuniverse.net/c.cgi?u=xtreme_bullshit[/url}
h3yd
December 20, 2007 at 4:10 pm
…Ok, so I forgot how to encode properly…and I can’t edit my post to make me look less retarded. Whatever.
Niels van Eekelen
December 20, 2007 at 4:54 pm
Hey, if I’m getting New X-Men back, I’m happy. They can adjectify it however they like.
Maybe this means that, like Rockslide once suggested, the New X-Men went to beat up the Young Avengers. And then they stole the YA’s adjective just for the heck of it.
Avengers63, don’t forget that there used to be an “X-Treme X-Men”…
FunkyGreenJerusalem
December 20, 2007 at 5:10 pm
Remember when they used different words before different titles?
Those were the days.
And the books sold a lot more too.
Bill Reed
December 20, 2007 at 5:23 pm
Dear Marvel,
I will gladly write “Young NFL SuperPro” and “Young Young Avengers” for you.
Love,
Bill
William Gatevackes
December 20, 2007 at 5:45 pm
Dear Marvel,
Can I write Young Old Avengers, then?
Bill
Ian Astheimer
December 20, 2007 at 6:07 pm
Dear Marvel,
May I write Teen X-Babies, por favor?
Sincerely,
Ian
Ian
December 20, 2007 at 6:25 pm
“Remember when they used different words before different titles?
Those were the days.
And the books sold a lot more too. ”
You hit the nail on the head. THAT was the reason they sold more.
I can see the sense behind this, New X-men had a lot more in commong with Young Avengers than it does the New Avengers. I can’t imagine its really done them any harm, or caused any confusion what so ever, but I can at least see the logic.
Personally, I was hoping the New X-Men were going to graduate into real X-men… oh well.
Rohan Williams
December 20, 2007 at 7:46 pm
“You hit the nail on the head. THAT was the reason they sold more.”
I actually laughed out loud at that, nicely done.
rlsims
December 20, 2007 at 7:47 pm
Did they ever publish that “Young Ancient One” book Jemas was threatening to put out?
The Indestructible Man
December 20, 2007 at 10:40 pm
How about “Young X-Babies”, starring Mojo’s favorite team of fetuses?
E.D.
December 20, 2007 at 10:58 pm
In a sense. What would’ve been the first issue was published in “Epic Anthology.”
red-Ricky
December 21, 2007 at 2:13 am
Dear Marvel Forum,
I never thought this could ever happen to me, but I must respectfully decline your offer to write Fresh Young Heroine’s for Hire.
It seems I kind of hit a small bump in the road while conducting “research” for this job.
I hope this small “snag” won’t deter you from offering me future writing gigs… you know… after the fallout of this latest Nightline sting operation has died down.
Sincerely,
J.B.
DB
December 21, 2007 at 6:02 am
Young does make much more sense than New, but I got used to New. Poor New X-Men has had how many name changes now ? I’m getting tired of all this “re-naming, re-numbering, and rebooting” for no reason.
guess I should be happy they don’t rename Avengers: The Initiative to Young Allies
avengers63
December 21, 2007 at 7:28 am
Niels van Eekelen said:
Avengers63, don’t forget that there used to be an “X-Treme X-Menâ€
Further justification for my dropping all X-titles in 1995 and never looking back. I was sure there would be one somewhere. Why am I not surprised it was on the X-Men. Could it be shameless pandering to 18-22 year old fanboys with disposable income?
FunkyGreenJerusalem
December 23, 2007 at 4:35 pm
Just saying, I bet Mrvel hasn’t done any market research to see if this type of branding actually moves more books.
That was the sick irony of ‘X-treme X-men’, it pandered to the 40yr old crowd.
The book was Claremont wrapping up old plots, and then for some reason, doing a sequel to God Loves, Man Kills.
(The editor who pushed him to do that, to tie in with the movie, shouldn’t be allowed near a creative job ever again).