CSBG Archive
John Seavey’s Storytelling Engines: Monster of Frankenstein
Here’s the latest Storytelling Engine from John Seavey. Click here to read John’s description of what a Storytelling Engine IS, anyways. Check out more of them at his blog, Fraggmented.
Storytelling Engines: Monster of Frankenstein
(or “Changing Your Source Mid-Stream”)
So let’s say you’re Marvel comics in the mid-1970s. (Probably a heck of a career change for you, depending on who’s reading this, but just go with me for a minute here.) Recent revisions to the Comics Code have made it viable to publish horror comics again for the first time in a couple of decades, and you’ve got a popular Dracula comic and a popular werewolf comic. What comes next? Frankenstein’s monster, of course!
Gary Friedrich started writing ‘Monster of Frankenstein’ by drawing from the original novel by Mary Shelley. He picked up the story pretty much where Shelley had left it off, in fact, by having the Monster discovered in the Arctic ice where it had gone off to die, perfectly frozen for a century or so of inactivity. Naturally, a series of events unfreezes the monster (after a few issues that retell the origin for people who’ve never read the novel), and off we go!
Friedrich’s ‘Frankenstein’ makes a few very interesting choices in the way it sets up its storytelling engine. First, as noted, it draws its inspiration from the book, not the movie. By the 1970s, Boris Karloff’s classic performance had cemented the film version of the story in the public’s mind; his snarling, bestial monster with the squared-off head was far more readily identifiable as “Frankenstein” than Shelley’s intellectual, Dante-quoting creature. (And, for that matter, far more identifiable as “Frankenstein” than Victor Frankenstein, creator of the nameless monster.)
Friedrich clearly uses Shelley’s monster in his stories; the creature is intelligent, but bitter over the constant fear and hatred of a world that sees him as nothing more than a beast to be put down. He’s no paragon of virtue, though; over the first ten issues of the series, he lashes out at humanity just as much as humanity lashes out at him. It’s a degree of moral complexity from Friedrich’s protagonist that leaves you unsure whether to root for the Monster, or against him.
The second unusual decision Friedrich made was to set the story in Victorian times; the monster is found frozen in the ice, yes, but not by a modern scientist. No, this Frankenstein’s monster wanders the world of the 1800s, clashing with superstitious peasants, mad scientists, and the only Marvel monster who was around back then, Count Dracula.
These two bold decisions, when combined, result in a very different Frankenstein comic than you’d expect, and a comic very different from anything else on the market. Cerebral, complex, and light-years away from other adaptations (even DC’s short-lived Frankenstein back-up in ‘Phantom Stranger’, which used the “intelligent Monster” caveat, read more like a conventional “misunderstood superhero” story than like the anti-hero of Marvel’s version)…it might, in fact, have been a bit too ahead of its time to succeed in the Bronze Age marketplace.
So new writer Doug Moench took a great big wrenching step sideways when he took over the title, creating something that would (presumably) be more in line with what fans were looking for. Friedrich had already shredded the monster’s vocal cords in the last few issues of his run, giving the Monster a style of speech more in line with the gutteral snarls of Karloff’s monster, but Moench took this a step further; a second spell in glacial ice brought the monster to the present day, but damaged its mind to the point where it was nothing more than Karloff’s beast redux.
Moench continued to write this version of the Monster, both in ‘Monster of Frankenstein’ and ‘Monsters Unleashed’, but somehow, despite seemingly being calculated to appeal to fans of the Universal classic (presumably a larger market than fans of Shelley’s novel), it never really caught on. After another seven or eight issues (and one last, desperate change of direction by Bill Mantlo that was later dealt with in the pages of ‘Iron Man’), ‘Monster of Frankenstein’ finally folded, flopping where his fellow monsters had triumphed. (Sorry, can’t think of a good synonym for ‘triumphed’ that starts with “f”. My bad.)
We’ll never be sure what caused ‘Monster’ to fail. Perhaps Marvel should have stuck to its guns and kept going with the quirky, off-beat title that Friedrich had started (you can tell where my bias lies, huh?) Perhaps they should have made the decision right from the beginning to go with a movie-inspired creature, a proto-Hulk instead of Shelley’s haunted monster with yellow eyes and dreams of revenge. Perhaps Frankenstein was just never going to catch on with comics fans the way that Dracula and the werewolf did. Whatever the reason, ‘Essential Monster of Frankenstein’ stands as an interesting demonstration of the way a book can reinvent itself to try to catch readers…and the way that sometimes, that reinvention just doesn’t work.






12 Comments
GT Holkan
May 13, 2008 at 2:11 pm
“Flourished”
Pitr
May 13, 2008 at 2:49 pm
I also thought of “flourished” and would go on to suggest “fiends” for “monsters,” bringing the alliteration count to a nice, round seven
Jack Norris
May 13, 2008 at 3:02 pm
There’s just something oddly clunky about “Monster of Frankenstein” as opposed to “Frankenstein’s Monster”. I’m not saying that this is why the book didn’t last, but reading it put that way is like having my eyes hit a speed bump.
fourthworlder
May 13, 2008 at 11:49 pm
Fearsome fiends, at least one of whom was fairly furry.
Which rounds it up to ten.
FunkyGreenJerusalem
May 14, 2008 at 12:31 am
What was the books storytelling engine whilst it lasted?
John Seavey
May 14, 2008 at 3:38 am
Eh, y’know, Monster wanders around, tries to find acceptance, people fear and hate him, he beats them up, oddly fails to gain fear and acceptance through said beatings. Kills a few people, too.
Jeff Ryan
May 14, 2008 at 6:02 am
So if we pick up this in a comic store, we should PUT…the TRADE…BACK!
Had to be done.
suedenim
May 14, 2008 at 6:41 am
Sounds interesting enough that I want to pick up the Essential volume now.
But it strikes me that a fundamental problem with a Marvel Frankenstein series is that (especially in the Moench modern-day movie-flavored variation) Marvel already *has* a long-running series about this character, and it’s called “The Incredible Hulk.”
I could see the Friedrich version not doing well because of unfamiliarity and/or preference against the novel version of the character, but without those aspects, it’s just another Marvel Comic, this one starring an underpowered Hulk character.
Incidentally, that’s one thing I’ve noticed in retrospect, how much of a “house style” ’70s Marvel had across multiple genres. Everything *reads* exactly like a Marvel Comic. Including the non-superhero stuff, and even things like romance comics. Likely a very good thing on the whole for Marvel, but for some books, they might have been served better by trying a more starkly different stylistic approach.
FunkyGreenJerusalem
May 14, 2008 at 5:44 pm
Howard The Duck read like a Marvel comic?
Possibly the biggest exception that could prove the rule, but I do think there were some books that didn’t.
McGregor and Russel on Killraven is another one that comes to mind.
Random Stranger
May 15, 2008 at 6:23 am
As I recall I really enjoyed the early issues but found my interest wane as the series went on. The psuedo-Shelly was great (and I loved the Ploog art) but by the time those Moench issues came around it started drifting into a more generic book.
I think the reason it failed is multiple. First, in the early days I think the book was just too outside what readers wanted. Everyone and their brother loves the quirky books after the fact but too few read them while they’re still being published. Think of it this way: I’m a ten year old buying a monster comic off the spinner rack since I’m not allowed to touch the cool B&W magainzes and I spot Frankenstein. Picking it up I find something completely different from the Frankenstein I expected; something that might appeal to the college crowd but that wasn’t Marvel’s bread and butter at that point. Bad word of mouth spreads around the playground and sales aren’t that great.
So then editorial retools and the result is a weaker book on the whole. Besides going the Karloff route the stories are now exactly in line with Marvel’s other “misunderstood heroes”. The problem there is that Frankenstein doesn’t have as strong of hook for those stories as the other characters. While Marvel’s other horror books had a hook (in fact I’d say that most of them had the exact same hook; I think Dracula was pretty much the only other one that didn’t feature a guy turning into a monster at night which beat up bad guys while simultaneously was hunted by authorities), Frankenstein was just there. It wasn’t inspiring and it certainly wouldn’t be enough to bring back the crowd that was already turned off.
FunkyGreenJerusalem
May 15, 2008 at 5:26 pm
Tales Of The Zombie also had a different hook.
John Seavey
May 16, 2008 at 4:07 am
I’d like, at this point, to note my own restraint in not making any jokes about the phrase “Friedrich’s ‘Frankenstein’.” I did not suggest that it should perhaps, be pronounced “Froderich’s ‘Frankenstein’”, for example…
Because I don’t go for the cheap joke like that until the comments section.