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Frugal Friday

Every so often, I take a pile of stuff, any individual item of which isn't worth a whole column in and of itself, but nevertheless may have some interest for regular visitors to this site... and put them all out at once in a patchwork hodge-podge column outing.

Guess what? It's that time again. Oddly enough, a theme developed over the course of the week... getting more bang for your comics buck. Let's see what's in the pile, shall we?

*

To begin with, some reader mail.

Most of the time, when people get testy with me about something I've written, I try not to get into a big back-and-forth about it. Only so many hours in the day, nobody ever wins these things, everybody's entitled to an opinion, etc., etc.

But this one kind of stuck in my craw, a little, because I find it symptomatic of the craziness that drives the superhero comics industry.

Without getting too into the specifics -- I don't want to embarrass the guy, he wasn't nasty, just emphatic -- a reader ventured the opinion that there was something ideologically wrong with my suggestion that if comics are going to be designed, written and sold with an eye towards their eventual home as a trade paperback collection, that maybe we should just, you know, get on with it and BE a book-publishing industry. That this suggestion somehow implied my secret shame at being seen with a standard 32-page booklet, or that I was being disloyal to comics, or that I took some sort of elitist, smug pride in reading my comics in book form.

Normally after reading comments like that I would just snort and move on, but this is worth taking some time to walk through, especially since our Dread Lord And Master was talking about Marvel and DC's book pricing policies earlier this week.

First of all, let's dispense with the "shame" charge, okay? Of all the Comics Should Be Good crew, I think I have confessed to more nerdy fan ridiculousness than any of my colleagues. I'm here in print every week talking about loving socially-irredeemable crap ranging from Mack Bolan novels to the Filmation Aquaman cartoons to Marvel's 70's Godzilla comic. Under my real name, even, complete with photograph. If the accusation is that I'm worried I might provide ammo for people to embarrass me about my pop culture tastes, well, sorry, guy, but I'm thinking that ship sailed years ago. It's all in the archives. Fanboy with a capital F, that's me. I'm afraid there's just too much textual evidence out there for me not to own it. How does my preferred format for the stuff make a difference?

But the reason I tend to stump for the idea of comics-as-books isn't ideological, at least not in the sense that I'm pushing for some kind of superhero-comics "We're books now! Behold our legitimacy!" pride parade. It's simple economics. The plain truth of the matter is that the comic book, as the format's traditionally been understood in the U.S., doesn't really exist at Marvel and DC any more.

Look, I loved the spinner-rack monthly periodical as much as anyone (and was so willing to be seen with them I started a class in how to make them for Seattle's after-school arts program.) But the fact is that those are pretty much gone. At least in the sense they once existed-- as a mass medium, a newsstand presence comparable to any other monthly magazine. Even Archie Comics maintains their market presence largely in digest form these days.

Certainly the "comic book" in its spinner-rack incarnation is dead as far as superheroes are concerned. Modern superhero monthly comics strike me as nostalgia publishing, about on a level with those pulp replicas from Adventure House. (Those are pretty awesome, by the way, but my point is that nobody confuses them with the mainstream magazine presence pulps used to have.) Comic books as produced by Marvel and DC today exist largely to placate an audience that stubbornly refuses to let them go. Because economically, currently this is a plain stupid way to read superhero stories.

Just pulling a random example out of a hat:

When I was a kid, long ago, I was a big fan of Iron Fist. I liked a lot of what Marvel was putting out then, to be honest, and in those days I could keep up with almost all of it.

A favorite book of mine from the classic Claremont/Byrne days. Liked it better than X-Men, actually.

A comic book was thirty cents. Even adjusted for inflation from 1977 to 2008, that's still only $1.09. Not unreasonable even when I was confined to just mowing lawns on the weekend for my spending money.

Now Iron Fist is back. I still have affection for the character and I'm interested in his new adventures, especially since several of my fellow writers here at CSBG seem high on the book. Worth checking out?

Three times the cost... but a lot less story.

Sure... until I look at the price tag.

$2.99 is almost three times the price of the comics I grew up on even after that 1977 price is adjusted for inflation. And for three times the cost to me, I get... less story.

Think I'm kidding? Here's a typical Iron Fist page from the Olden Tymes.

This was actually the last story in Danny's solo title. Even a Wolverine guest shot couldn't save the book.

That was a pretty dense read. For my money I got somewhere between twenty-five minutes and half an hour's entertainment.... for the equivalent of one 2008 dollar. That's not bad.

And here's a random sample from the current version.

I don't OBJECT to the new style of comics... but there's definitely LESS of it.

Bear in mind that I'm simply talking about presentation. For the sake of argument let's say I enjoy both incarnations of Iron Fist equally-- and in fact I do, pretty much. There's no qualitative judgment here... it's a matter of density. There's measurably less story content in the newer, more expensive periodical.

Not to beat it into the ground, but since most comics writers today think in terms of the eventual paperback collection, stories run six issues or more. In the older books I grew up on, stories were generally two to three-parters at most, and several were done-in-one. But let's say they did go six parts. Again adjusting for inflation, even in 2008 dollars I'm still only out six and a half bucks or so. But in the real-life 2008 comics retail marketplace that six-part story costs me $17.94, and I can usually read it in about an hour at most. No matter how good the art is, it still goes by pretty fast. Now split that hour over six months. Ten minutes to read the comic each month... if I linger over it and admire the art. Ten minutes... for three dollars. Sorry, that's not "widescreen"... that's "padded," at least to my old-school sensibilities.

(And none of this even addresses all the stylistic changes; the inability to walk in on most modern superhero comics in the middle, for example. Today's books are meant as chapters. You're signing up for at least a six-month ride or you might as well not bother.)

On the other hand, if I am a patient man, my patience is rewarded. I can wait for Marvel to collect this story in a book, the same six-issue arc plus an additional eight-page story and a few pages of extras.

Better deal? Sort of, retail... but USED? Whoa mama!

Here it is in hardcover. I get it in an attractive, permanent format, I have the added bonus of getting to read the whole thing at a sitting along with some nice extra frills, and best of all, I get it cheaper.

Right now this hardcover edition is offered on Amazon for $14.99. That's already a significant savings over the $17.94 you'd pay for that story at six months the hard way, but there's more. Only a dope would buy it new when you can click on "used" and get it for $6.00. Hell, that's less than six 1977 inflation-adjusted original Iron Fist comics. My $6.00 hardcover arrived looking brand-new. Read once and resold, most likely.

The Amazon listing for the trade paperback version looks even more attractive in terms of price-- $10.99 new and $5.39 used.

There are downsides, certainly. There are shipping charges, and you are always gambling a little bit when you get things mail-order. But you can minimize your cost and risk in those areas and the bottom line is still that it's a hell of a lot more sensible.

The crazy part, though, is that this system depends on the hardcore Wednesday-or-bust ideologues like my critic to make the whole thing work. They subsidize the operation.

Seriously. I could never afford to cherry-pick Marvel hardcovers off Amazon for five to seven dollars each without the booklet loyalists out there proving their devotion to a clearly outmoded format.

I certainly appreciate it. Honest, I do.

But maybe... if we ALL got on board with the book-packaging idea, we might drive publishers to produce comics that would be a little more affordable for everybody. As, say, book publishers have done.

I miss the days when comics were a mass medium and not a specialty item. I think that's healthier for everyone, from both an artistic and economic perspective. Book-format comics, marketed and sold like mass-market paperbacks or manga digests, seem to me to be the easiest way to get there. In short, I'm hoping we can get comics that are more inclusive, with a wider audience. I don't think that's an elitist position, to be honest.

Does that clarify why I like the idea of comics as books? (If anyone's still reading this and not over searching Amazon for "Marvel+hardcover"...)

*

Of course, the day after I pulled the above column fragment out of the file, dusted it off and proofread it, Supergirl #33 came out.

What a delightfully old-school comic book.

Who let this James Peaty guy into the club? He's not doing any of the things a writer's supposed to do on a DC book.

First of all, this comic's done-in-one. Not just done-in-one but self-contained, I got through it without needing any other comics to reference. Entertaining, well-written, the setup was good and the twists were clever, Supergirl won by being smart and then she showed decency and mercy towards her antagonists... and even though Empress is a character I knew nothing about and apparently one who also has an incredibly convoluted backstory, I never got lost. It even took me a little longer than ten minutes to read it.

On top of all that, it's something that not only entertained me, but that I could pass on to a bright youngster without any fear of reprisal. We even got a Supergirl cover that doesn't look like something off a Hooters calendar.

What the hell? I didn't think there was anyone working on a DC spandex book that even knew how to do this stuff any more. (Not counting Kurt Busiek, that is. He used to try it sometimes when nobody was looking, but he's all tied up with Trinity now.)

Seriously, this was one of the nicest throwbacks I've ever seen. You know when geezers like me are grumping about how things used to be? We're not arguing for the return of Streaky the Super-Cat or any of that crap. We just would like to see more comics like this. Smart and fun and (relatively) continuity-free; and best of all, not filled with cheap pandering to the arrested-adolescent demographic that demands all superheroes have EXTREME VIOLENCE! and HOT BABES!, whether that's appropriate for a particular title or not.

I don't think it's asking a lot... and it can't be that hard because DC showed in this week's Supergirl that they can still publish stuff like that.

So of course it's a fill-in. Next time we will be seeing a Supergirl from a new creative team that's all tied in with the Superman continuity and so on and so on. (Ironically, I picked this up by accident, I thought the new team started this month and figured I'd see what was up.) I still wish the new team well, but in the meantime, I'd like to see writer James Peaty do more stuff like this. He looks like a name to watch for. Pity it apparently won't be on Supergirl.

(None of the above is meant to slight artist Ron Randall, who does a very nice job on the story too. But I expect Ron Randall to be good. The writing was a pleasant surprise.)

Anyway, I don't think comics like this blow a hole completely through the let's-just-do-books argument, because they're clearly the exception. (If there were more of them and they went to a wider audience there'd be no need to have the argument at all.)

It's nice to have a current example around of what I'm talking about, though. Everyone? This is what I mean when I talk about "fun comics." It's not re-inventing the wheel, it's not a turning point, it's not anything other than an entertaining Supergirl adventure, which is a reasonable expectation for someone picking up a Supergirl comic book. Understand? This should be the baseline. This is at minimum what we should get every month. (Now if we could just get it cheaper.)

But it's not the baseline. Instead it's a freak accident. Which is why guys like me get so irritated at the DCU's current direction.

*

Speaking of giant hunks of comics at bargain prices, I'm surprised I've seen so little on the review sites about the new comics entries in the Mammoth Book Of... series.

Pretty good considering there's no Sgt. Rock or Enemy Ace.

I fell for The Mammoth Book of Best War Comics a few weeks ago and I really like it. Marvel and DC and EC all have refused to allow stories from their respective libraries to be included, so really it ought to be called Best War Comics That Aren't All That Famous. Still, that limitation has forced the editors to think outside the box a little and the result is a very cool collection with a nice indie sensibility. You get Will Eisner's Last Day in Vietnam, the short manga that eventually was revamped into Barefoot Gen, and lots of Archie Goodwin's Blazing Combat. "Best" may be a bit much, but it's good, and you can't beat the price.

Likewise The Mammoth Book of Best Crime Comics is way cool, and here the fact that the major comic publishers snooted inclusion in the book doesn't hurt nearly as much.

This one's a lot closer to 'best.'

All sorts of good stuff, including a choice Ms. Tree reprint, a Will Eisner Spirit, and Dashiell Hammett scripting over Alex Raymond's art on Secret Agent X-9. Take a look at the list of names on that cover. This one gets a lot closer to 'best.'

Actually I'm rather fond of some of the prose entries in the Mammoth series, as well. The Pulp Fiction and Pulp Action volumes are great fun.

Good stuff. A LOT of good stuff. More good stuff. A LOT more good stuff.

All available for what you'd spend on a Marvel Essential-- or for considerably less, if you order online. Recommended.

*

It's not strictly comics-related, but people seem to enjoy the tales of Julie's and my scrounging around for weird old rarities in bookshops. (This can actually be a profession for some people, though we're not that hardcore about it.)

We've been having a bit of good fortune in that area recently. Since the last time I mentioned this hobby, I've had an astonishingly easy time picking up a number of the old Whitman "TV Favorite" hardcovers for cheap. I love these books and quite a few comics people worked on them. For example, here's Maverick from Alex Toth.

Got this for five dollars from Leisure Books in west Seattle. SCORE!!

This is a lovely book just to look at, and the story by Charles Coombs is pretty good too.

Finding a couple of these on the road renewed my interest in them, so I've been looking around here at home, too. In an amazing run of luck, over the last few weeks I've managed to score some very hard-to-find volumes... for peanuts.

Here are three I've wanted for quite a while. The trouble with hunting antique books based on TV shows is that you're not just competing with bookscouts; you also have to get there ahead of the memorabilia collectors. Because of that, books that are spun out of "cult" shows are particularly hard ones to find.

Behold the trifecta of awesome.

So I was very pleased to nail down, at long last, Voyage To The Bottom of the Sea (by old-school SF writer Raymond Jones!) and the first of the two Man From UNCLE entries, as well as the second Mod Squad volume. (We've been catching up with the Squad on DVD the last week or so, and there's only one word for the experience: "Solid." Check out this clip --about four minutes in-- if you think I'm kidding...)

But I'm getting distracted. The point is, the score I am most pleased with from the last couple of weeks is this one.

This is a goddamn rare book. THREE DOLLARS bitches!

The Green Hornet: The Case of the Disappearing Doctor is damnably hard to find for under fifteen or twenty dollars... at least, in anything like readable condition. That one has the antique collectors, the TV-memorabilia people, the comics fans, and the Bruce Lee fans all after it.

The story, by Brandon Keith, is pretty good and certainly hits all the marks one would expect in a story based on the Hornet's TV show. The illustrations are by Larry Pelini.

This is as close as we get to an illo of the Hornet in action.

They're pretty good too, but curiously static. No action scenes are illustrated at all, though there are several good ones in the actual story. The closest we get to an action scene with the Hornet and Kato are the book's endpapers.

If not for the seam this would be my new wallpaper. I do like it.

Which are admittedly kind of cool. But that's it. Still, I'm very pleased to have found a copy at last... for three dollars, yet.

It was Julie that made the real score last week, though; she's still grinning about it. I had to promise her I'd mention it in the column.

You have to understand that for me, bookscouting is just a fun way to kill a couple of hours nosing around thrift shops or used bookstores. For my wife it's a mission.

The thing that absolutely fills my bride with joy is finding a bargain. She will spend hours happily burrowing through quarter boxes at a convention, or browsing the dustiest, most inaccessible shelves at a Goodwill, just for the thrill of scoring that one amazing find. So for her birthday last week one of the things I gave her was a forty-dollar gift card for Goodwill, thinking she could go out on Saturday with her sister and make a day of it. An orgy of thrift-store spelunking.

Julie actually has made several days of it. She has been stopping by the different Goodwill shops in town after work for the last few days, cheerfully searching each one inch by inch for that one cool thing that's too awesome to pass up. As much as I protested that she should be spending it on herself, she insisted on looking for things for me, too.

Good series. Purists may not have cared for it...

She was rather smug about finding all four parts of DC's The Prisoner Prestige Format miniseries; and in really good shape, too.

...but I really liked it. And God knows this ending made more sense than the show's REAL one.

Somehow they got larded in with "children's books" and she got them for 79 cents each. That pleased her, but that wasn't the real score.

The book she came home gloating over was this one.

Ours is in about as good shape as this one.

The Silver Princess in Oz, by Ruth Plumly Thompson.

Julie loves the Oz books. She has always loved the Wizard of Oz movie, but she had no idea there was a series of books until she met me. And when she saw the books, she fell instantly in love with the illustrations.

Our friend Jim MacQuarrie illustrated our wedding invitations based on this. His gift to Julie.

She adores John R. Neill's work.

From THE LAND OF OZ, I think.

So Oz books are always on her short list.

She's not alone. When it comes to children's books, the Holy Grail for a bookscout is the Oz series. Believe it or not, the entries done by Ruth Thompson after Frank Baum passed away are just as highly valued as Baum's originals, for the most part. (And-- blasphemy-- I think they're better stories, by and large.) A good-condition copy of this particular one, Silver Princess, goes for anywhere from three to seven hundred dollars on the open market. Even a really shitty water-stained copy will net you between fifty and a hundred dollars.

Julie's wasn't shitty. It's a little beat-up looking on the back cover, and it's got some crayon in it where its young owner decided to color in the illustrations. The latter would offend a purist, I suppose. But the kid did a really good job, it actually looks rather nice. (And Julie says, "It shows it was loved.") Binding's intact, pages are tight. It's a nice-looking book. It'd retail for somewhere between a hundred and a hundred and fifty at Powell's in Portland, I imagine.

My wife found it for $4.99 at the downtown Goodwill on Dearborn Avenue in Seattle, which is by the way a bookscouting mecca here in town. Seriously. Pro bookscouts are combing that shop every morning for the new stuff on the shelves.

My bride beat them all to it. And she found it in the afternoon, even.

Clearly, Julie's shopping-fu is mighty.

*

And that's all I've got, this week... remember, the moral is: spend your money wisely. Make that comics dollar count.

See you next week.

  • Posted on September 5, 2008 @ 08:54 PM

29 Comments

I wouldn't call bloating a page with insipid, needless internal monologing "more bang for my buck". I call it "getting pissed at taking a minute and a half to read about how Iron Fist feels about getting punched in the face."

Otherwise, though, I agree with what you're saying.

While I agree with everything you say about comics as books, you have to realize what Marvel and DC would do with the revised format: they'd treat the books as chapters and subject readers to exactly the same problems we have with today's pamphlets. The format or the length isn't the problem -- a bigger problem is creators and publishers not having much understanding of or use for the concept of a self-contained story, and holding up series television like The Wire or Battlestar Galactica or Heroes as the best model to which comics should aspire.

If the writer is good, I'd rather read many "needless" pages of his internal monologue than a book that's 2/3 splash pages and completely finished in that same minute and a half. *coughloebcoughwritingtoartistsstrength*

Mr. Hatcher, I completely agree with your comments regarding the state of comics then and today.

And book hunting does sound like a fascinating hobby. Not to mention it's a socially positive act- someone enjoyed that Oz book once, and now your wife enjoys it, and, thanks to her, I'm sure others will enjoy that copy in the future. Good will spreading. ;)

And I love Oz too.

Your column is quickly becoming one of my favorites in CBR, Mr. Hatcher. Thanks for sharing your feelings with us.

Just a few years ago, I worked for Half Price Books here in Minneapolis for several years. In addition to getting all kinds of great comics for dirt cheap (and having first dibs on them) I saw and/or bought all kinds of great old books. The thing I started collecting real heavy were the Ace sci-fi double novel books. Two different books done in a flip book style, usually with fantastic cover art on each side. I then got into the regular Ace sci-fi and fantasy books too. We would see quite a few of the Whitman or TV based hardcovers come in, too. Too bad I'm not still there, I could have kept an eye out for them for you.

I wanted to like The Mammoth Book of War Comics more than I actually did. I'll have to check out the Crime collection.

While I agree with your overall point, Greg, I also agree with Chris. Of those five panels in the Byrne Iron Fist page, three of them were just Danny narrating what we could plainly see happening.

The page from the new series could have been just as dense, if they'd added some thought balloons that said, "Better hide from that chopper. Better swing from that lamp. Hope I can catch that fire escape-- Yep, caught it." :)

For those that don't care for the Bronze Age version, well, okay; but I picked Iron Fist because it seemed like a reasonably value-neutral example, not too extreme on either end. But you should take a look at the difference between Lee-Kirby FF and Ultimate FF. Or Steve Englehart's Avengers and volume 1 of New Avengers. Etc. The ratio actually gets worse when you try this on the higher-profile Marvel titles. It's not about STYLE so much as it is how MUCH is happening on a given page.

Try it this way: how many STORIES appeared in the first hundred issues of Amazing Spider-Man? How many in the first hundred of Ultimate Spider-Man? How long would each pile take you to read?

I think the point stands.

I loved The Prisoner sequel by Dean Motter.

A truly graphic novel in every sense of the word (or art for that matter).

I miss the good ol' days when Motter drew interiors.

"a bigger problem is creators and publishers not having much understanding of or use for the concept of a self-contained story, and holding up series television like The Wire or Battlestar Galactica or Heroes as the best model to which comics should aspire."

What they don't understand is that these shows do stories in forty minutes because forty minutes is the length of an episode. And an episode of a good TV show really does have an individual value to it--Lost is a good example. While the on-island story is almost always part of a larger narrative, there's an element to it that begins and ends within the episode. And then there's the flashback/flashforward which is almost always self-contained. Even if you can't fully appreciate the show for lack of understanding, you can at least get an idea of whether or not the show is any good, based on a single episode.

I think the best example of a well-paced comic is Claremont/Byrne's X-Men. Individual, twenty-five-page stories within a larger story arc, mixed with some stories of three, four or five issues, wbut which are more "acts" than "chapters," and that can easily be enjoyed if you haven't read the previous issue. That series always flowed perfectly whether you were just picking up an issue or reading the Essential volumes through in one stretch. The trick is that none of these issues were just intermediaries or stretches of rising action. All of them had memorable moments and the reader never had to wait two months for something to happen.

Loving the captions underneath the pictures.

"THREE DOLLARS Bitches!"

Man, I really want to get the rest of that Prisoner series. I have only "C" of it. I would love to add it to my tv collection series collection and my mouse pad.

I understand how the new Iron First page is an example of less story per page, but DAMN I love that one!

Of course, for a while there in the '70s, you were getting fewer story pages per comic (17 at the nadir, with those lovely "continued on third page following" notices at the bottom of the page right before a big chunk o' ads).

Chris and Sean, I agree with both of you. However, I think in this specific Iron Fist example, the exposition is a moot point. You could pull out some of the needless exposition from the Byrne page and it would still be denser than Aja's page, despite the fact that Aja's has three more panels.

On Byrne's page, each panel is an action. On Aja's page, some of the panels are used for atmosphere and design. I'm not saying one is better than the other, I happen to like both of them. But the fact is, even though it's gorgeous, Aja's page is decompressed( which frankly, I think makes it a smoother read).

But it is not an economic use of the page. And not only do I agree with Greg that monthly books are uneconomical, but I think I'd take it one step further and say they are just impractical.

The notion that someone is embarrassed or elitist by wanting to read full books is laughable. For example, if I have to go to the DMV, and am expecting to wait an hour or so, I want to bring something to read to kill the time. A single issue from Marvel or DC isn't going to get the job done. And I'm not going to sit there and fumble with multiple issues(especially with bags and boards, that just makes them even harder to handle). Conversely, I can carry around a single trade paperback with ease. Even just being a paperback, It's sturdier, provides the complete story, and is cheaper.

I still buy monthlies(some books still read fine as a 32 page pamphlet), but I've been scaling back more and more lately for all the reasons Greg listed.

Right out of the gate, Byrne was one of the all-time masters of panel-to-panel continuity. I recently read two batches of comics back to back: first Byrne's X-Men/Alpha Flight fight in X-Men 120-121, then Greg Land's "Ulitmate Power" series.

Oh. My. God. The difference was staggering.

There was more than one multi-page sequence in the Byrne issues where the two teams were fighting each other and there were separate actions going on the foreground, middle, and background. As each panel flowed into the next, even as the angle changed, you could follow every move of all the combatants, guessing what their strategy was and even understanding their characters better based on what their tactics were. Each of the simultaneous battles had its own arc from beginning to middle to end, where one combatant or the other emerged victorious.

The Land books? Each individual panel looked great. And they also had action in the foreground, middle, and background. But the panels had no relationship to each other whatsoever. If you cut them up into a pile, you could rearrange them in any order and they would still make just as much sense. Each panel had everybody attacking everybody else full-out, but nobody who got hit in one panel would be any worse the wear in the next panel. No storytelling whatsoever. It was depressing.

What did you find so convoluted about Empress's origin story, Greg?

Ironically, I went to my store's "Vault" event sale today. Mostly it's supposedly the super high-grade editions of back issue books, HC and paperbacks and stuff that isn't on the main floor of the store, but they also have fifty cent boxes where I always manage to grab lots of stuff I want. The aforementioned PRISONER mini was in the 50 cent boxes today. I even thought about getting them for you, Greg, but I figured you already had them (and you did, eh?). *grin* I also saw a copy of that edition of SUPERFOLKS you posted last week for $25 (I already own the current reprint, though), and a HC edition of Wylie's GLADIATOR that I didn't see a tag or ask the price on (turns out it was the 1974 Hyperion edition, I just looked it up online). I just found it rather amusing (and kinda freaky) to see everything you've been talking about recently all in one place like that and thought I'd share.

Maybe for the next sale, I can get you and Julie to send me a rough want list?

What did you find so convoluted about Empress’s origin story, Greg?

I don't know about the origin. I don't actually know anything about her. But the engine that drove the Supergirl story, the instigating event, was someone kidnapping her parents, who had been somehow de-aged to children that Empress now has custody of. That says to me that there was probably a pretty convoluted storyline in her background at some point.

Not being an Iron Fist fan (but liking Captain America), I have to ask how Iron Fist 12 is as a single issue....

I've disagreed with you on this one before, Greg, and it's not an ideological thing for me either- I just can't see how it makes economic sense. I mean, I honestly can't see the problem with the scenario you described. You get your Iron Fist hardcover for a good price, and the company gets the additional cash flow from the fans who have to get their weekly fix. Where's the harm?

If the same work can earn the company money in two formats instead of one, how is doing away with one of those formats a smart economic move? I'm not saying the current system is necessarily the best way of doing business, because, like you say, it's always worth looking at new alternatives. But you're not really proposing an alternative.

Count me in with those who prefer the second Iron Fist page to the first, as well. More exposition (and even more plot progression) doesn't always mean more bang for your buck.

Ah. It wasn't actually too convoluted; they died, and then got reincarnated. There is a bit more to it than that (long story short, she's got a weird family), but that's the meat of it.

That's a steal on the Oz book, I'm always keeping my eye out for those as well. John R. Neill's stuff is amazing.

I'm finally getting back around to reading comics from the dark period where I was a broke college student, and picked up the trade of Morrison's run on "New X-Men", and one of the things that struck me about it-- aside from it having pretty badass characterization-- was just how dense the storytelling felt, even in the issue with very little actual dialogue.

Eh...thumbing through any issue of the current IF nets you at least ten pages as actiony as the 70's example here. It's certainly written with the trade in mind, but it's really not a good example of a story-THIN book (the story in question is just very long).

And count me in with those who don't measure a book's value merely in the amount of plot covered..

Nice piece. One of the things that really annoys me these days is how some stories feel stretched-out to take up two or three issues, when they could have been summed-up in one...

That's another reason that I really enjoy titles like Fell, Jonah Hex and the Spirit. All three of them may have ongoing threads, undercurrents and plotlines, but each issue stands alone without the need for any backstory or having to wait a month to be continued... (okay, there was a three-issue hex run that went together, buit I still think the individual issues of that story could still be taken separately).

Having said that, I am actually enjoying the two "Summer Blockbusters", Final Crisis and Secret Invasion. finding that there is so much in each issue that in the time it would normally take me to read five or six other comics, I've barely finished the pair... The stories seem denser, tighter and more involving.

The annoying thing is the preice of individual comics... Even taking the BS reason of paper prices going up, the price of a comic these days is ridiculous. Bear in mind that mathematically a Trade Paperback of six issues *should* theoretically cost $18. Then take into account Amazon and other bookstores selling them in a promotion (and still making money) at 50% off.

Reverse-engineer the price back to $1.50 per issue... And now go through that comic and count the ads... Don't count any ads promoting comics and merchandise by the same company, but DO count TV, Movie and DVD spin-offs - they tend to be charged even though they may belong to the same umbrella company...

To me that reads that the COMICS generate more revenue than the trades... Particularly the Newsstand versions, if they are charging an extra dollar per issue!

Now... If only Amazon ran standing-orders on monthly titles, at the same sort of discount rates they do the trades for...

The discussion about price doesn't take into account the higher production values you get with a comic nowadays: everything from the color separations to the paper it's printed on is better quality than what was being produced even a decade ago. Not to mention a decade ago, comics were making a lot more money.

It's actually a wonder Marvel can turn a profit on that $2.99 book; I can't get a gallon of gasoline for that much money, let alone something that will last me a lifetime with a 15 cent mylar bag.

To the wider point: not every comic book story makes it to Trade Paperback. There's a reason for that. The sales of "floppies" tells the comic company WHICH books can be a profitable in hardcover or paperback form. There would be substantially more startup costs if the company had to pay for writers and artists to create six issues at a time, wait 7-9 months to get it together, print and bind it all, and then send them to all the Barnes & Nobles in the world. You still haven't received the first dollar yet from the work on that book! And what happens if it tanks?

The 22-page comic tells you quickly and cheaply what ideas are bankable in the marketplace; that's why you're seeing a slew of "made-for-Hollywood" comics hit the shelves. It's not just about nostalgia, it's sound business practice.

P.S. I agree a lot of the old stories were much denser, but they were also (for the most part) much worse. Even your typical Marvel/DC rag circa 2008 has a much better grasp of dialogue, plot, etc. than a book from 30 years ago. Read without a nostalgic bent, that Iron Fist page is pretty cringeworthy.

Anthony, I would agree with you absolutely except for one thing; the 22-page comics are only marketed to comics retailers. All the advertising goes there, all the sales push is there, it's the only place they even TRY any more. I think that is giving publishers an incredibly skewed picture of "the market." It's why we only have superhero comics that exist by us, for us. To me THAT'S the problem. It's ludicrous that in a summer where Dark Knight broke records everywhere for what a superhero movie could do, you can get the entire monthly North American readership of Batman into one good-sized football stadium.

It's not so much about books as it is a wider audience. If we're not visible in the magazine market any more, fine. Where is there an audience for comics? I see a big one in bookstores. Why there is such a foot-dragging resistance to actively going after it, in favor of treating it like an afterthought while we sit here in our little specialty-store exile, I have no idea.

I'd also take issue with some of the ideas being floated about production costs. Comics are incredibly costly right now as a matter of choice. I've been in printing and production art for a number of years and I assure you they can be done for quite a bit less. In fact, chances are good that those production corners are going to be cut anyway over the next couple of years in favor of a less glossy package, but prices will stay up or go higher because we've repeatedly demonstrated that we will pay damn near anything if we get it on time on Wednesday.

FunkyGreenJerusalem

September 9, 2008 at 11:44 pm

P.S. I agree a lot of the old stories were much denser, but they were also (for the most part) much worse. Even your typical Marvel/DC rag circa 2008 has a much better grasp of dialogue, plot, etc. than a book from 30 years ago. Read without a nostalgic bent, that Iron Fist page is pretty cringeworthy.

I'd say the good story/bad story ratio is about the same as it was then.

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