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Wolverine Trailer Hoopla

I noticed a commercial the other day for the release of the new "The Day The Earth Stood Still" (which was just dying for a remake - that and Casablanca) film, and they were advertising it using the fact that it was the only film where you could see the new X-Men Origins: Wolverine trailer.

I thought that that was amusing, but then I figured, if the hype is THAT big over the trailer, I might as well note that coming this Monday, MySpace's Trailer Park will be the "exclusive" home of the same trailer online. Here is the Trailer Park link.

  • Posted on December 12, 2008 @ 03:32 PM

23 Comments

Nobody's fighting over the exclusive rights to the "Wolverine" trailer. It's all corporate synergy. Fox is trying to drive business, both to a movie that looks like a bomb, and it's social network site that is failing.

-Steve!

myspace is failing? since when? just because it has a competitor in facebook doesnt change the fact that tens of millions of people use that site every day... not to mention its the de facto band website for most musical acts these days, even major label bands

Didn't know the Myspace defense force hung around CSBG.

Anyhow, yes, it's a bad sign when they advertise the trailers a movie will have, but I disagree that Wolverine looks like a bomb. They don't schedule bombs for release in early May.

Jake, he's referring to "The Day the Earth Stood Still," which does look like it might bomb. He's saying Fox is using a popular movie to draw attention to a film that might bomb and a flailing site - so he's saying the Wolverine movie IS popular - and the other two things aren't.

I saw this same ad and it bothered me on a conceptual level beyond my lack of interest in either film. The idea that a selling point for any film is to see the trailer for yet another film is just messed up. The focus is no longer the movie you're watching but keeping you constantly in a state of anticipation for the next one and the one after that. This movie left me totally unsatisfied...but wow, that next one will be everything I've ever dreamed of! It will be the perfect fulfillment of all my hopes and dreams! And the next one comes along and it's equally hollow and unsatisfying...but my god, the one after that will be the one that gets everything right! It looks so cool!

You know, sort of like the way they also sell comics these days.

Brian, I thought the same thing when I heard the commerical.

"Uh, okay, the Wolverine trailer...great.."

No knock against Wolverine (I'm 'eh' about seeing it, but that could change), but it seemed like an odd thing to market the movie with.

But what do I know I like to draw guys with their underwear on the outside.

Was done before with things like LOTR and Star Wars, advertising their trailers....

I suspect, though, it's more noticeable because The Day The Earth Said Meh is ...well..itself.

This movie left me totally unsatisfied…but wow, that next one will be everything I’ve ever dreamed of! It will be the perfect fulfillment of all my hopes and dreams! And the next one comes along and it’s equally hollow and unsatisfying…but my god, the one after that will be the one that gets everything right! It looks so cool!

You know, sort of like the way they also sell comics these days.

I know! It's so freakin' stupid. And some dolts buy into it... and yes, you are dolts if you pay to see a movie for a trailer. I saw a Dan Didio interview the other day where he was saying The ending to Batman R.I.P. was disappointing but the real ending comes in Final Crisis, so now that you're invested in those Batman comics, come spend $28 on Final Crisis to make your initial investment worthwhile! I just wish there was a way to let people know that RIP didn't have a bad ending... it just wasn't meant to end there! ...like he couldn't have said that before people invested their money in Batman.

I saw that and though... that's what the E-mail scammers do. Just pay me $25 and you'll get *whatever.* Well, now that you've already invested $25, we're going to need $80 more then you'll get the *whatever.* And the people do it because they're already invested... they just want the money they've already lost to not have gone to waste.

Why are they running their business like con men? Why do they have to say their product is something it isn't to sell it? Why don't they just make what they advertise their product is instead?

The trailer will be on youtube within hours anyway.

It's bizarre to me that someone would call Myspace failing when it only stopped being the largest social network in October. Still, at number two, it's hard to say that's failing. Sometimes it's too easy to be negative online. That's what newsarama and aintitcoolnews are for.

Honestly, it's getting all the Gambit fanboys (myself included) all worked up. I was seriously considering falling for their ploy, but after reading reviews for the film decided to wait. I've been searching YouTube a lot today looking for it as well...still no luck. From what I've read o the reviews (yes, they are reviewing trailers) Gambit gets the most play in the trailer behind Logan and Sabretooth (and he actually gets name-checked by Wolverine!). That, coupled with what I read in a recent interview with Jackman about how Gambit plays into the film has me psyched.

Brian, you shouldn't joke about things like a Casablanca remake, you never know when a film company exec might come by the blog. I think that Myspace is doing worse in the US market than anywhere else. Its no longer the case that something failing in the US means that its a failure. There's enough people on the internet now that Myspace doesn't even need any US members, although obviously they're going to help.

There's actually been a loose remake of Casablanca - Barb Wire with Pam Anderson. Seriously.

This is true. When I watched Barb Wire sometime in the 90s my jaw dropped about twenty-odd minutes in when I realize what was happening. I tell people about it and they don't believe me.

I always like to imagine the screenwriter on the phone to his screenwriter buddies, chortling as he tells them how he just sold a rewrite of Casablanca with Pamela Anderson as Humphrey Bogart for some stupidly high figure...

"The trailer will be on youtube within hours anyway."

For that matter, it's been on youtube (off and on) since ComiCon.

Maybe they'll finally remake the Casablanca TV series!

Until Monday, then, the Wolverine fans will just have to suffice with this footage of Hugh Jackman.

Omar Karindu, back from an Internet Thogal ritual

December 13, 2008 at 3:25 pm

All this talk about The Prestige being "Batman vs. Wolverine" on the main site has made me realize that Hugh Jackman was the villain in Batman RIP.

Omar Karindu, back from an Internet Thogal ritual

December 13, 2008 at 5:39 pm

There should have been a link in there to Jackman singing "Sympathy for the Devil" in Viva Laughlin, but the HTML ated it.

Out Cold is a far better remake of Casablanca than any other remake of Casablanca. It's like Casablanca, of course, but with snow. And Caroline Dhavernas, who is perfection. Er...

Anyway, seen a bootleg of this trailer already, and I'm sure it's going to be the most okay Wolverine movie since X2! Woo!

Maybe there should have been a trailer for Wolverine in Punisher: War Zone. It might have helped. Not being mean, just sayin'. That, and He-Man and She-Ra Christmas Special is on YTV, and as bad as that was, it's just really cool that they would put that on TV. I'm not sure if it makes me feel like a kid or if I just feel really, really old.

BTW, I agree with the comparison to the trailers and comic books of today. "If you thought 'Secret Invasion" was the shit, you are wrong! It's 'Dark Reign'! Followed by ..."
As for Batman R.I.P., you think they'll include Final Crisis in the trades, or will they just put a little note saying, to pick up the Crisis trade ... oh wait, comics aren't supposed to let readers know what to pick up anymore to help figure something out ... we're just supposed to pick up EVERYTHING.

1) The Redford movie Havana was also a Casablanca remake.

2) I'm all for getting excited over the next thing. Think about it: How much better was Indy 4 when it was the trailer with him swinging THROUGH the warehouse with the Ark, than what we actually saw?

3) Still, though, it's like advertising a movie by saying the theater has comfortable seats, or fresh popcorn. Those are not attributes of the movie but of the movie-seeing experience. You're trying to sell us on the movie....right?

4) If properly done, it shoudl say "you loved this, and you'll love what's coming next even more!" instead of "YOU PLODDED THROUGH THIS POINTLESS MEDIOCRITY, so COME TASTE SOME MORE FAIL!"

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