Axel-In-Charge: Facing the 'Divided' Marvel NOW! Future
The NBA has cancelled plans to release a “Krypto-Nate” T-shirt after DC complained about stupid copyright infringement. After this year’s NBA All-Star Weekend, during which wee Nate Robinson leaped over Dwight Howard to win the slam-dunk contest (Howard was wearing a Superman cape, like he did last year, and Robinson was wearing a green Knicks jersey and using a green ball), the NBA planned to release green T-shirts with “Krypto-Nate” written across the back:
Yeah, well, DC put the kibosh on that right quick. Actually, they didn’t really put the squeeze on the NBA, they just pointed out that, as Superman and Superman-related stuff (such as Kryptonite) belongs to them (but for how much longer?????), they should get a piece of the action. The NBA decided to kill the shirt instead.
I heard about this on Pardon the Interruption this afternoon, where Michael Wilbon ripped DC for giving up the free publicity this would garner them. Hmmm … that sounds familiar! How dare DC exercise its property rights? Don’t they know that everyone who buys a Krypto-Nate T-shirt would immediately rush out to buy DC comics? It’s marketing gold, baby!
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