CSBG Archive
Your Odd Company-Wide Marketing Bit for the Day
June 3, 2009 @ 03:40 PM
- by Brian Cronin
- in General
- 29 Comments
Having the Shield pop up randomly in comics…
Green Arrow/Black Canary #20…

Wonder Woman #32…

Weird.
Having the Shield pop up randomly in comics…
Green Arrow/Black Canary #20…

Wonder Woman #32…

Weird.
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29 Comments
Josh
June 3, 2009 at 3:49 pm
No way! DC is putting characters into books that aren’t their own! I can’t believe it! That’s so dumb.
No but seriously, DC is cramming the Red Circle/Archie/marginal characters no one cared about til JG Jones redesigned them down everyone throats and since they want them in continuity this is how they are introducing them to it, much like they are forcing Kingdom Come on its readership with that ten-year story that ran through JSA (to please Alex Ross because DC needs covers!) and now a Magog on-going.
Yet, Mr. Terrific doesn’t get an on-going or cofeature. Lame.
Jake
June 3, 2009 at 4:00 pm
This is what you call “shoving them down our throats”?
Overreact much?
Mar
June 3, 2009 at 4:14 pm
Also, in Superman #688 appeared in monitors, the Milestone characters and the Red Circle characters… I think it’s a good way of let know everyone that this are the new character of the DCU…
Josh
June 3, 2009 at 4:15 pm
Combine that with the mass coverage of all things Red Circle, the fact that they’re all getting co-features/on-goings (without knowing if fans will even respond to the one-shots); it’s getting to be a little ridiculous. I don’t have any reason to care about these characters, it’s just DC expanding the universe with more characters for what appears to be no reason whatsoever other then “just because”.
Thok
June 3, 2009 at 4:20 pm
The Wonder Woman panel was fairly jarring in context.
(Also, aren’t the two panels on opposite sides of the US? GA/BC takes place in Star City, which I thought was a Seattle stand-in, while Wonder Woman was near Washington DC. Does the Shield have a teleporter?)
Brian Cronin
June 3, 2009 at 4:31 pm
I think, Thok, that that might be a plot point, that he’s popping up everywhere.
T.
June 3, 2009 at 4:35 pm
What’s so weird about it? In fact, it’s probably one of the few logical, not weird choices Didio has made in recent years. Has that great feel of old Marvel comics where characters made random cameos in other characters books.
Çteve!
June 3, 2009 at 4:42 pm
This is the redesign of The Shield by J.G. Jones ? Ouch!
T.
June 3, 2009 at 4:46 pm
Why the “ouch?” It’s not stellar but considering the Shield’s older outfits its definitely not the worst outfit the guy’s ever worn. The blond hair I don’t like though.
Scavenger
June 3, 2009 at 4:46 pm
The Wonder Woman felt like they just redrew one of the cops to be the Sheild since no one notices or mentions him.
Çteve!
June 3, 2009 at 5:00 pm
The “ouch!” came from anticipation. I don’t have high-speed internet. I read Josh’s comment (that it was a J.G. Jones redesign) before the image loaded. This is not the worst redesign i’ve ever seen or anything. I do find it unimpressive, though.
Brian Cronin
June 3, 2009 at 5:05 pm
Yeah, that was definitely a good way of doing it.
Apodaca
June 3, 2009 at 5:14 pm
I’m prett sure that The Shield was the only character J.G. Jones didn’t change the costume for.
FunkyGreenJerusalem
June 3, 2009 at 5:16 pm
I don’t read JSA, but was under the impression that Kingdom Come was, and still is, a pretty damn popular book.
I’d have thought people who like a book like JSA would be pretty happy about it.
(And knowing Johns, something he wanted to do).
A Magog ongoing is odd though, a bit like those Lobo books where the writers didn’t seem aware he was a satire.
Andrew Collins
June 3, 2009 at 6:03 pm
I’m afraid to say that I just can’t seem to work up any kind of enthusiasm for either the Red Circle or Milestone characters. I applaud DC for bringing them back to life, and I’m honestly not bothered by their efforts at marketing/exposing them to readers, but I haven’t put a single book on my pull list that has starred or featured either set of characters. I just keep thinking about how DC has a large enough repertoire of characters now, and that it doesn’t really need to be expanded even further.
I’d prefer it if they were each given one of the alternative “52″ earths and made occasional forays into the DCU proper, but Didio seems to intent on holding off any multiverse stories for Morrison and whatever wankery he has planned next…which is too bad because I don’t think he should be given exclusive keys to the whole thing…
Bill Reed
June 3, 2009 at 7:23 pm
I’m probably the only guy who misses Impact.
JackKing
June 3, 2009 at 7:24 pm
I think it’s kinda cool.
C. Adams
June 3, 2009 at 8:44 pm
No Bill, I loved the Impact universe. A good set of books with a solid stable of creators. You can get the whole lot for about a buck a piece in certain stores. (The Fly alone was worth getting them all.)
Sijo
June 3, 2009 at 9:28 pm
I really don’t see why DC bought The Arch- I mean Red Circle heroes, or the Milestone ones for that matter. They hardly seem special (with the exception that most Milestone heroes are non-white). And DC has *tons* of characters that they’re not using (except to kill them off.)
Sure, DC has a story of buying other companies’ heroes- like Fawcett’s- and then do little with them, usually sticking them on their own universes and then forgetting about them. (The only major exception were the Charlton characters, who got to star in their own fully-integrated series for years, though they missed being turned into The Watchmen by a hair.)
Why keep doing this? Is this a way to reduce the competition? Fawcett only challenged DC’s sale in the 40′s. Are they really that paranoid?
Anyway, nothing I’ve seen has yet interested me in DC’s newest acquisitions- and the fact they’re being published under the current DC regime makes it even less likely I’ll enjoy them.
Gavin
June 3, 2009 at 9:40 pm
They did the same thing with Charlton in the 80′s….Blue Beetle?!?!?!? You bitch about him being killed and then redone but this is a problem?
STFU
Stephen
June 4, 2009 at 6:11 am
“GA/BC takes place in Star City, which I thought was a Seattle stand-in, while Wonder Woman was near Washington DC.”
Well, presumably Seattle is Seattle in the DCU. I recall Ollie saying something like “Seattle? Why would I move there” during Smith’s GA tenure, so they’re obviously not the same place. I *think* Star City’s supposed to be in the midwest, but with Winick writing who the hell knows where it’s been placed recently.
“Why keep doing this?”
Moichandising. Those DCUC and DC Direct figures don’t spring up from nowhere.
Stephen
June 4, 2009 at 6:14 am
My bad, forgot that Star City’s supposed to be somewhere between San Francisco and Sacramento. It *was* in the Midwest back in the 60s, however.
T.
June 4, 2009 at 7:22 am
DC has a ton of characters, but most of them are pretty lame. Milestone has more cool ones.
C. Adams
June 4, 2009 at 7:22 am
I really like these characters, but no longer buy the floppies. Although, I think they should have brought back the Impact! versions. At least those characters had some sort of history.
C. Adams
June 4, 2009 at 7:23 am
and, I think that this is a great way to introduce the characters. It has a real “old School” feel of introduction.
buttler
June 4, 2009 at 11:40 am
I like having the Shield back in action, just because he was very the first flag-draped superhero.
(And before someone says “Tex Thompson,” Tex was already around in plainclothes but didn’t become Mr. America until a year after the Shield’s debut.)
Agent_Torpor
June 4, 2009 at 11:46 am
The Shield looks like a joke of a character.
buttler
June 4, 2009 at 12:09 pm
Er… the very first, I mean. Not very the first.
garbonzo
June 4, 2009 at 12:11 pm
It feels a bit like the 70′s and 80′s Marvel books. I remember reading comics and seeing random characters pop up. It was kind of fun!