CSBG Archive
Captain America: Reborn Incentive Covers Not Much of an Incentive
June 19, 2009 @ 11:26 AM
- by Brian Cronin
- in General
- 9 Comments
Think what you will about the relative evil of comic books having variant covers that a comic book retailer has to order X amount of copies of the regular cover to purchase a copy of the variant cover. Whatever you might think about it, it’s become a pretty standard sales tactic by Marvel and DC (plus other companies, but DC and Marvel use it extensively).
Marvel has a few incentive covers for Captain America: Reborn #1, one by John Cassaday and one by Joe Quesada.
But get this – the variant covers ship THREE WEEKS after the regular cover.
That’s not much of an incentive.
“Order X copies to get this special cover, but then wait three weeks until you get it!” is not much help to retailers.
9 Comments
Jim
June 19, 2009 at 11:56 am
It builds up anticipation and the excitement
danjack
June 19, 2009 at 12:07 pm
meh
Sallyp
June 19, 2009 at 12:22 pm
That’s…that’s kind of idiotic, actually.
pmpknface
June 19, 2009 at 12:30 pm
This isn’t the 1st time this has happened. I went searching for one of the 70th ann. covers (I think the BP #1 that was a Namor cover) and it didn’t ship the same week.
Boatman
June 19, 2009 at 6:52 pm
Or do they think buyers are so stupid that thye might see the variant cover, and assume it’s a book they don’t already own?
Alan Coil
June 19, 2009 at 7:46 pm
Well, probably 5 or 6 weeks for the Quesada cover.
yuri999
June 19, 2009 at 11:12 pm
Okay so who is taking bets that the majority of REBORN will be pencilled AND inked by Butch Guice???
Dalarsco
June 20, 2009 at 7:52 am
I wouldn’t say they do it extensively. Most high profile books get them, but the majority of their output has only one cover. IDW does two regular covers and two incentive covers (if not more) for everything they publish.
bird
June 20, 2009 at 11:31 am
i know my LCS raises the prices on the variant covers. so if people want to pay the extra money and it helps keep my LCS in business i think it’s a good thing.