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Scott’s Classic Comics Corner: ACG’s Recycled Romance

I have a soft spot in my heart for ACG (American Comics Group), as they brought us the first ongoing horror comic (Adventures Into the Unknown) as well as Herbie. Long before it was popular to go ‘green’, ACG started recycling some of their romance covers, but only after making some rather odd modifications.

I recall reading a piece in Comic Book Marketplace about alterations made to pre-Code stories in order to make them more appropriate for the post-Code world. She showcased a very interesting story in which an ‘ugly duckling’ girl was mistreated by all around her. Well, the punches were pulled after the story had been reworked and the tone was noticeably less cruel. I later owned some original artwork to a Bob Powell drawn story that included many edits for a post-Code reprint.

That’s always made sense to me, as the content of a pre-Code book may not be approved by the CCA. What I really found odd, however, was the fact that ACG reprinted several of its CCA approved covers in the early 60s, making alterations that toned done the subject matter. Take a look at these examples and see what you think:

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The transformation from Confessions of the Lovelorn #94 (June, 1958) to My Romantic Adventures #130 (March, 1963) is one of the most interesting I’ve seen. The ‘Accusing Fingers’ style of cover was very popular pre-Code, but was not seen very often in post-Code comics, as it was perhaps a bit too harsh for the CCA. The original cover really focuses on the world “Jilted” and warns women “not to be the kind Men jilt”. What we’ve got here is the sense that the man has ‘cheated’ on the woman. That theme will subtlety be removed from many of these covers. You’ll notice that the modified cover simply accuses the man of being a ‘braggart’ and a ‘liar’.

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The cover Confessions of the Lovelorn #92 (April, 1958) was altered quite significantly to create the cover to My Romantic Adventures #131 (April-May, 1963). This is an ‘ugly duckling’ story, but I don’t think that this is the same one reference by Michelle Nolan, as that would have been a pre-Code story. You’ll notice a couple of things about this cover. First, our heartbroken heroine is no longer referred to as an ‘ugly duckling’. Second, our lovers have been taken from the back seat of a car (too lewd?) and placed on a park bench. These tweaks create a fundamental shift in the overall tone of the cover.

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The cover to Confessions of the Lovelorn #78 (February, 1957) is really rather shocking, as the woman stumbles upon her fiancée kissing another woman. When the cover was reworked for My Romantic Adventures #127 (Oct-Nov, 1962), the reference to the upcoming nuptials was removed. Suddenly, the bride-to-be is transformed into the ‘Brainless Type’ and seems to be assigning herself some of the blame, stating that ‘he couldn’t love a fool like me’. Perhaps the series should have been re-titled My Self-Esteem Issues.

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Confessions of the Lovelorn #87 (November, 1957) is a strange one and I can’t quite put my finger on why it was changed for My Romantic Adventures #138 (March, 1964). The cover blurb in the original states : The Path of True Love Didn’t Run Smooth For Andrea. Learn Why in a Romance that Pack a Punch! ‘Professional Man’. Andrea’s beau, states “It’s Just a Dream House Now Sweetheart – but Someday It’ll be Ours”. Seems like a typical American Dream type story, but it was changed so that the blurb reads: An Amazing Romance – Straight From the Heart. ‘Anything Can Happen In New York’. Here, our Romeo states “The Girl I’ve Dreamed of… and our own Honeymoon Cottage”. Well, I guess it’s now clear that they are married (or at least that the nuptials are pending), but the I really don’t understand this switch, unless they felt the phrase ‘Professional Man’ would be interpreted in a lurid way. Also, the house has been downsized considerably – so maybe they were removing the implication that the woman was a gold digger. The only thing I find ‘amazing’ is that they got such a large yard in NYC.

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Confessions of the Lovelorn #100 (December, 1958) ) is a pretty typical cover, except for the fact that the message is a bit negative. The caption states that our heroine always ran from those Awful Young Men, and she states that she’d always “Been Afraid of Men”. Perhaps the editors thought it was a bit of a downer cover, or perhaps they felt that too much could be read between the lines, but they did a complete 180 degree turnaround with the reworked cover for My Romantic Adventures #136 (Dec-Jan, 1963). Here, the caption indicates that the tables are turned and that our fella has “Got To Do Something For Her”, and she states, somewhat cryptically, that “It’s Always Been This Way With Me”. Huh? Is she in love or is she infirm. The latter wouldn’t surprise me as we saw a lot of disease and injury centric love stories in the 60s and early 70s.

And that’s not all of them, folks. There are plenty more. I’m sorry to say that I’ve not investigated the actual stories in these books to see if they have been altered, or if the covers correspond to completely different stories. The romance genre is vast, and it gets a bit difficult (and pricey) to investigate properly. If you are interested in finding out more about classic romance comics, I encourage you to dig up any Michelle Nolan articles you can find, as well as checking out Sequential Crush.

For more comic book nonsense – stop by my blog, Seduction of the Indifferent

9 Comments

Maybe they meant New York state?

Cool feature. Over the last year I’ve developed an appreciation for old romance comics, so I’d love to see more.

Great feature Scott. I knew from previous exchanges that you have long been a fan of Michelle Nolan’s great CBM article’s from back in the day. It really is some of the best comic book journalism you can find. I also fondly remember reading about her ACG romance comics investigations. Those pre-code covers (alas, as deep as I get into them) from ACG’s romance stable are really quite unforgettable!

Maybe someone considered the “someday we’ll live there” suggestion without mentioning marriage suggested they would have house before marriage? Changing it to a honeymoon cottage to make an honest woman out of her?

My God, I can only imagine the in depth sociological studies that could be done on the sexism in these comics! The actual stories must be worse than the covers.

Nice interpretation of the changes, Scott! I only have one ACG romance book, but it is a rather early one. I need to get some from the ’60s, but as you point out — they are expensive in vast quantities. Since they were a smaller publisher, I believe their romances are a bit harder to find as well. Speaking of pointing… I like that first cover immensely!

It really is to bad that digital versions of Comic Book Marketplace were never made available. I have nearly two-thirs of the issue, but a digital version would be amazing for quick reference.

I have a feeling that the Nolan column I referenced pertained to Stanmor books.

I really wish I had more time and money to explore the difference in pre-Code and post-Code romance books – because it really it quite interesting.

As I mentioned, I had the original art to a Harvey Comics story drawn by Bob Powell. It has been changed quite a bit with new word balloon taped over the old ones, and some art alterations. I sold the pages, but I think I’ve got digital photos somewhere. Perhaps for another week’s piece.

Thelonious_Nick

October 7, 2009 at 10:44 am

But why would they change the cherry tree on the first cover, which is really quite beautifully done, to a generic green branch on the second cover? Too much symbolism in the “cherry” tree? Or am I reading too much into it, and they just didn’t want to put the effort into the coloring?

“Or am I reading too much into it, and they just didn’t want to put the effort into the coloring?”

Maybe it’s just the scan, but it looks as if the latter cover has less colors overall.

Were some of these a case of just slightly altering an old cover to make it work for a new story? Because that would pretty easily explain some of the differences. Or maybe they just wanted to cover their tracks a bit on the off chance that 5 years after the first cover someone might still be buying the comic, and change it a bit so it’s not totally obvious it was already used. The changes are very interesting, I just wonder if they were changed for censorship type reasons, or simply business/recycling reasons.

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