Axel-In-Charge: Extending "Secret Wars," Excitement for a "Totally Awesome Hulk"
This is the third in a series (of indefinite length and regularity) of pieces looking at advertisements in comic books over the decades that amused me for whatever reason. In each installment, we’ll take a look at three ads!
Here is an archive of all installments of this feature.
Just so you didn’t think that companies were not STILL trying to sell crappy food as “energy fuel,” even to this day, check out this 2006 Lunchables ad.
I suppose we’re not that far removed from “Dextrose – real food energy”!
I like this Daisy BB gun ad from the mid-70s just because it looks as though it’s, like, a junior NRA ad…
No offense to the NRA – I just think the idea of a “junior NRA” ad is amusing.
Finally, I’m gonna mix things up a bit by showing an ad for a comic book! Namely, the last issue of Green Lantern to feature the Denny O’Neil/Neal Adams “Green Lantern/Green Arrow” team-up. The book was canceled with #89, but that issue tells us where to look for Green Lantern next.
What I love about this ad is the way Green Arrow is, like, the jilted lover in this ad. “You screwed me out of my own book, Green Arrow, now I’m going to talk about how great of a partner the FLASH is” and Green Arrow gets his little inset where he’s basically saying, “Hey guys, don’t forget about me!!!”
While I’m talking about Green Lantern #89, the COVER of the issue also, in a way, has an ad on it.
Check it out…
Note the price bit. That’s to counteract the fact that Marvel was charging 20 cents for a normal sized comic book while DC was charging 25 cents for a giant-sized comic. Marvel had also tried the 25 cent idea but quickly dumped it. Coincidentally or not, this was the point in history where Marvel officially passed DC as the #1 selling comic book company.
DC’s cover claim almost seems more desperate than anything – “Come on, people!! We have so many more pages!!!!”
That’s all for this installment! If you can think of some goofy comic book ads you’d like to see me feature here, drop me a line at firstname.lastname@example.org. Do not make suggestions in the comment section, so that they can still be a surprise for future readers. In fact, I think I’ll just delete comments that contain future suggestions.
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