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CSBG Archive

I Saw It Advertised One Day #5

Today begins a MONTH of I Saw It Advertised One Day! Each day this January you’ll get a piece looking at advertisements in comic books over the decades that amused me for whatever reason. In each installment, we’ll take a look at three ads!

Here is an archive of all installments of this feature.


I feel bad for sort of “picking” on Daisy air rifle ads, but man, they did SO many different ad campaigns, and so many of them are amusing for one reason or another.

I like this mid-70s ad where they show you a booklet on how to convince your dad to buy you an air rifle!!


People know about EC Comics for their 1950s horror, crime and science fiction comics, but as many of you know, before Bill Gaines took over his father’s company in 1947 after Max Gaines died, the company was not Entertaining Comics, but rather, Educational Comics, and their main title was Picture Stories from the Bible!

Here’s an ad for that series!


Who, exactly, is the audience for giant stallion masterpieces?!?!

I mean, 1966 is a long time ago, but this was never a thing that people were into it, was it?

That’s all for this installment! If you can think of some goofy comic book ads you’d like to see me feature here, drop me a line at bcronin@comicbookresources.com. Do not make suggestions in the comment section, so that they can still be a surprise for future readers! In fact, I think I’ll just delete comments that contain future suggestions.


I totally had comics with that gun ad in them. A lot of them, I think.

I think I just read a comic with that gun ad in it.

Ooh, a month of these! I’ll have to email you a few suggestions of my own.

I think you could easily do a month of BB gun ads – I’m sure there was more than a enough for 30/31 days worth of posts.
As for those stallion/thoroughbred murals and prints, well, I’ve seen much more kitschy/cheesier stuff hanging on the walls of people’s houses, to say nothing of cheap motels.

I only have daughters, so I’d bet they’d love that Stallion mural. It’d be great to have a boy and have him come home and ask for a gun, so I could say to him, “You’ll shoot your eye out, kid”.

Who, exactly, is the audience for giant stallion masterpieces?

Girls, I think. I mean it is kind of expected little girls will want a pony. I guess you could make a case Western fans but really I think boys put car posters up, girls put up horses (or unicorns, ect)

My grandmother had a giant picture of horses on her wall. Not one of the ones advertised, though.

Girls would be a good suggestion, but the ad doesn’t seem to be geared towards girls, right? It mentions hanging in your office! So I just would love to know what person is reading a comic book in 1966 looking for ideas on how to decorate his/her office! :)

i remember the adds for the horse portrait and also the bible stories. and always wondered if any one ever spent their money on one of those horse prints. plus the bb gun thought if a kid had to get a book to convince the parents to get him the bb gun then it means the kid was not ready yet if took a book to try and get the gun.

Gotta admit, I loved my Daisy BB Guns, and seeing that box of Golden Bullseye BBs brought back memories. I look forward and entire month of this feature, and may have a couple of my own to email you.

Yeah, with the way I make fun of the Daisy ads (and I will be teasing a lot more of them as the month goes by), I always sort of bad, because it’s not like I actually have any sort of problem with them as a concept, ya know? But boy did they come up with some goofy ads over the years!

Whenever I see ads in comics for low-priced, mail order junk that the ad suggests is for adults (“…hang it in your home office…”) I always figure they’re trying to convince kids that it’s “the king of thing adults like,” to make them think it would make a good birthday/Christmas/anniversary present for their parents, or possibly to make them think “that’s the kind of thing an adult would have hanging on the wall of his home office! If my friends see that on the wall in my room, they’ll think I’m all sophisticated and stuff!”

So my question would be: is $1 the kind of money a kid would have as disposable cash in 1966? I know that sometime between the 1920s and the 1980s we went from “you can get a thick juicy steak with all the fixin’s for a nickel” to “nothing in the unverse costs less than 50 cents,” but I don’t really know where we were on the spectrum in 1966.

A few points:

I think it is pretty interesting that the Daisy ad shows both a girl and a boy in their ad demonstrating how to safely hold the rifle. I never would have guessed that they were targeting girls at all.

I’m not 100% clear what is amusing about the Bible comics. Is it the concept in and of itself of the Bible in comic book form? I mean, my first Bible was actually a gigantic comic book (I love that thing), and my second was a simplified Bible with full page illustrations. They were both pretty good at getting the stories across to me when I was six years old. Or is it just amusing because of the irony of EC, which is famous for horror and crime, getting its start by publishing Bible stories?

@ZZZ, according to the Inflation Calculator posted by the US Bureau of Labor Statistics, $1 in 1966 is equivalent to $6.75 in 2010 dollars… not sure how accurate that is, but it makes me guess that it wouldn’t be beyond reasoning for a kid to have that much money on hand.

Or is it just amusing because of the irony of EC, which is famous for horror and crime, getting its start by publishing Bible stories?

That one.

I’m using the word “amuse” in its primary definition for this feature, so it won’t always be things that I think are FUNNY, but things I find interesting.

Another tidpbit on Pictures Stories from the Bible – it started out as a publication of All American Publications, which had been originally founded by Max Gaines.

Gaines eventually sold his interest in All American and took the only comic he cared about – Picture Stories from the Bible – with him as the foundation of his new Educational Comics company.

All American then became a third sister company to National Publications and Detective Comics, Inc. with those three merging into National Periodical Publications (Thus the old DC logos with “Superman – National Comics” surrounding DC in the logo) which became the “DC Comics” of today.

Gaines was killed in a boating accident a very short time later (a year or so?) his son Bill took over Educational Comics and the rest is history.

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