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CSBG Archive

I Saw It Advertised One Day #8

We continue a MONTH of I Saw It Advertised One Day! Each day this January you’ll get a piece looking at advertisements in comic books over the decades that amused me for whatever reason. In each installment, we’ll take a look at three ads!

Here is an archive of all installments of this feature.

Enjoy!

I just love the idea of some father reading the back cover of this comic book and saying, “Hmmm…yes, son, this makes a lot of sense. Let me put down my pipe and order one for you today!”


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I think it would be hilarious if it turns out that hypnocoins actually worked.


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This satellite toy is pretty normal, actually.

I just thought it was funny how they had to sort of OVER sell it.

It’s a cool toy, you don’t need to throw in stuff like “it’s good for exercise!” in there!
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That’s all for this installment! If you can think of some goofy comic book ads you’d like to see me feature here, drop me a line at bcronin@comicbookresources.com. Do not make suggestions in the comment section, so that they can still be a surprise for future readers! In fact, I think I’ll just delete comments that contain future suggestions.

19 Comments

Is the “Scientific Principal” like some kind of super-genius school administrator?

I think it would be hilarious if it turns out that hypnocoins actually worked.

Dude. You live in a country with a political party that wants to remove all possibility of health cover for anyone who’s not filthy rich, in the name of democracy and freedom, and they just got voted into power. If hypnocoins don’t work, I can’t think of any other explanation that doesn’t involve drugs in the water supply.

The first ad is such an obvious attempt to repair the PR damage done to BB guns by the movie “The Christmas Story”. They might have as well added “No you won’t shoot your eye off”! (Hate that movie, BTW… never understood why people think it’s a Christmas Classic.)

“It must work or your money back!” People back then had a lot of faith that nobody would ever sue them over things like this (or the infamous X-Ray glasses) eh? Today they would never dare to say that no matter how obviously fake the product is.

“Based on a scientific principal” Gee their wonderful spellchecking only encourages me to believe them more (and isn’t it funny they misspelled “principle” but got “unearthly right?) Heh.

All glory to the Hypnocoin.

well we do have flouride in some of our water supply

Dude. You live in a country with a political party that wants to remove all possibility of health cover for anyone who’s not filthy rich, in the name of democracy and freedom, and they just got voted into power. If hypnocoins don’t work, I can’t think of any other explanation that doesn’t involve drugs in the water supply.

I’m not really that much into politics, and I not registered as either a Republican or a Democrat. That being said, my guess is that the Republicans gaining more poltical power in the US would be because of the economic woes more than any other issue. A lot of people are out of work and/or having tough times, and they are going to blame the party at the top (i.e. President Obama and the Democrats) regardless of any concrete evidence one way or the other. If a Republican takes the presidency in 2012 and the economy is still in the dumper in 2014, you’ll see a bunch of Democrats getting voted into Congress, mark my words.

The short-lived “Bartman” comic from Bongo actually devoted an issue to a villain who obtained an “accidentally released” working model of that hypno-coin.

I love how the gun ad, in three different places, points how purchasing one can lead to medals and awards.

“I could get a medal with this? Sign me up!”

And all the talk of how great it is for training, as though learning to shoot is as required and expected as learning to walk, read or do simple math.

The first ad is such an obvious attempt to repair the PR damage done to BB guns by the movie “The Christmas Story”.

I’m fairly certain this ad predates the movie, which didn’t come out until 1983.

Eric,

You could do what I do. Pay for my own health insurance by working at a job.

Philip…what does that cost you a year? What about the angle that companies could save a lot of money on their “share” of health care costs if taxes/government picked up some of the tab? Funny I have never heard this argument articulated before–public health care saves corporations money–makes America more competitive because I think every other G20 country has a public option available and most of them are doing better than the US economy. Hey, if you are a social Darwinist, then, none of this means squat to you–unless you find yourself without health care one day when your HMO decides you are no longer a cost effective customer.

Back to comics

I knew the hypno-coin would make an appearance sooner or later.

Teebore: In some areas of the country it is as expected that a child learn to shoot as to learn to swim. Where I grew up in the 70s, gun safety was taught in school.

Philip: Not every job gives health insurance. My father owns his own company, and pays a little over $500 per month for his insurance. And, when he needed to go to the hospital two years ago, the first time in 30 years BTW, his insurance company decided that the procedure advised by his doctor was unnecessary, so he had to pay out of pocket. This specific incident was actually brought up in committee meetings when the House was debating the health care bill.

And, that isn’t even going into the many documented and reported cases where someone comes down with cancer and suddenly the insurance company doesn’t want them as a customer anymore. As happened to many 9-11 first responders who lost their jobs and subsequently their insurance when they became too ill to continue working.

Theno

Does anyone remember the hypnotism ads that ran in Penthouse back in the 70s? The banner read “Learn how tohypnotize girls” and showed a blank-eyed woman unbuttoning her blouse? I’m sure it didn’t work any more than the hypnocoin but I can’t see an ad like that flying today.

Don’t you think the Hypnocoin was targetted to the “unidjikated” adult reader…hence the woman always being hypnotized? 8 year old Bobby would want it to hynpotize his dad into buying a BB gun!!!!

Does any one know how much of this stuff was really sent out and received after being paid for?

“Does any one know how much of this stuff was really sent out and received after being paid for?”

I was kind of a mail-order junkie as a kid (mid 70s), I don’t recall ever not receiving anything I ordered except for maybe once. Now, whether they arrived in good condition, or look anything like their ads, that’s another story. I would tape coins to an index card when sending cash…but when I discovered money orders…woooh-boy!

PS – Never ordered hypno-coin or x-ray specs.

Seeing that girl successfully hypnotized by the Hypno-Coin would close the deal for me. It’s hard to argue with actual photographic evidence.

When I was a kid I ordered the Hypnocoin. After about 2 months and it never came, I gave up looking in the mailbox after school. I wrote a letter to the company asking for my money back. In about a week, surprisingly, it came. It was cheap. I was extremely disappointed. It was no better than a Cracker Jack toy. It was like one of those things that you move back and forth and there’s really two pictures on the paper and if you change the angle slightly it looks like a moving picture.

I practiced for 2 minutes and then used it on my older brother. After about 45 minutes of moving the Hypnocoin back and forth in front of his eyes, and telling him he was getting sleepy, I was successful at putting him in a deep slumber. Where he stayed until it was time to get up for school the next day. He didn’t cluck like a chicken like I commanded him to do. And he obviously didn’t wake up when I snapped my fingers. The only thing that Hypnocoin was really good for was getting a 5th grader in a lot of trouble during homeroom.

And I also had the Daisy gun that’s advertised (I still have it in the attic!). Every other kid had the Daisy pump pellet gun so when we had BB gun fights in the woods, I was really at a disadvantage. The pellet guns could kill a rabbit but all my Daisy would do is leave a sparrow angry and with a slightly sore tail. The BB moved so slow through the air I could actually watch its flight from barrel to target.

Other stuff I had ordered was Itching Powder (cactus thorns cut it into tiny pieces, it really worked!), some electric motors, dehydrated worms (sponges), rockets, t-shirts, and the miniature-micro spy camera (this worked, too, though the picture quality was awful). The best part was the new catalog you got with these orders, loaded with all kinds of garbage too good to be true. I always wanted that 2-man sub but I never did order it…

Chris Elliott’s “Get a Life” devoted an episode to that “Two Man Submarine”. In the first season, with Bob Elliott instead of Brian Doyle-Murray.

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