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CSBG Archive

I Saw It Advertised One Day #12

We continue a MONTH of I Saw It Advertised One Day! Each day this January you’ll get a piece looking at advertisements in comic books over the decades that amused me for whatever reason. In each installment, we’ll take a look at three ads!

Here is an archive of all installments of this feature.


If you asked me where the best place would be to get people to buy land in New Mexico, I would tell you “in a comic book ad!” Luckily, someone else in 1966 agreed with me!

Also, I am sure that this is a totally, completely legit deal and not at all a scam.

Not at all.

These early 90s 3 Musketeers ads were weeeeeeeeeeird…

Anyone know who did the art for them?

What I like about this ad is that maybe this really WAS some revolutionary thing (I doubt it, but maybe) but even if it WAS…

A. Why are you advertising in a 1967 comic book?


B. Why is your ad practically impossible to understand?

That’s all for this installment! If you can think of some goofy comic book ads you’d like to see me feature here, drop me a line at bcronin@comicbookresources.com. Do not make suggestions in the comment section, so that they can still be a surprise for future readers! In fact, I think I’ll just delete comments that contain future suggestions.


I assumed then and I still assume that the series of 3 Musketeers ads (as there were more) were probably produced by the ad side of Neal Adams’ Continuity Studios. Whether the art is actually Adams though is up for debate. He had a lot of comic artists working for him in the early to mid-90’s.

Does it count as a scam if all the terms of the sale are as represented in the New Mexico land ad? That said, it’s certainly a ripoff. Land in rural New Mexico could be had in the sixties for less than $100 per acre – one sixth of the price listed in the ad even if the terms of sale are as represented. My family’s still got acreage outside of Belen that my dad picked up in one of these speculation grabs in the late ’60s. (When he was young enough to read comics, as it happens). The problem, of course, is that anyone that wants to build out there has to track down hundreds of tiny landowners to try to piece together a development plan, when it’s easier to go a mile or two away and grab huge swaths of land in a single deal. So no development gets done, and the land value never rises.

Is the 3 Muskateers ad appear around the same time as “The Abyss?” That would explain the content. And yeah, that looks like Continuity Studios art. Maybe Grindberg.

“If it is, I’m biting” is my new out of context catch phrase.

“Is it raining out?”
“If it is, I’m biting!”

I love those Three Musketeers ads. Did they ever build to a grand conclusion?

If I recall correctly the ad campaign culminates with a global epiphany. Men and women of all stripes and colors take a bite from the chocolate covered leviathan and realize, “This is just cheap chocolate and air filled nougat. What a rip-off.” The Navy uses the outsize confection in the first atmospheric nuclear weapons test in decades, and aliens invade shortly thereafter. This made for a rather poor 3 Musketeers ad, but some of the best comics since Ms. Mystic.

I would buy a collection of those Musketeers ads, the same as I would buy a collection of Hostess ads. Shameless advertising at its finest– no need for subtlety! Product placement? Product pervasiveness!

Is the gas ad related to the Church of the Subgenius?

My favorite of the 3 Musketeers ads had a crew of paleontologists casually blasting apart a mountain near a giant dinosaur skeleton find…and finding the giant candy bar inside.

I found a copy here: http://www.flickr.com/photos/paxtonholley/4776591743/

If the 3 Musketeers ad isn’t from the Continuity studio, then it’s most likely by Arlen Schumer, who used to work with his wife as The Dynamic Duo. Did/Does a lot of comics-inspired advertising art, with a very strong Neal Adams influence. He’s also a comics historian, does a lot of lectures and writing, including a terrific book on the Silver Age.

Were there any more 3 Musketeers ads? This and the dinosaur one (thanks for the link Kelson) I distinctly recall but I also seem to remember one set in an icy backdrop…

Have you ever gone to Deming New Mexico? Really…that land should be MUCH MUCH cheaper than what it is.

On the “GT Energy Chamber”: Popular Science apparently did a Mythbusters-style test of these things way back then, and somebody has a page about it!


Some of these things actually did “work” to some extent, in that they increased gas mileage… but at a cost of a severe hit in engine PERFORMANCE.

With havin so much written content do you ever run into any issues of plagorism or copyright violation? My website has a lot of unique content I’ve either created myself or outsourced but it looks like a lot of it is popping it up all over the internet without my authorization. Do you know any techniques to help prevent content from being stolen? I’d truly appreciate it.

Sherri Wolfgang

July 18, 2011 at 7:29 pm

Hi there! I was the Dynamic half of the Dynamic Duo Studio. We did all the Musketeer Ads! And yes, early in our careers Arlen Schumer and I started off in Neal Adam’s Continuity Studio. Thank you for the interest!!

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