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CSBG Archive

I Saw It Advertised One Day #14

We continue a MONTH of I Saw It Advertised One Day! Each day this January you’ll get a piece looking at advertisements in comic books over the decades that amused me for whatever reason. In each installment, we’ll take a look at three ads!

Here is an archive of all installments of this feature.


You know what helps sell shoes?


Ah, Thom McAn. One of the funnier aspects of this ad is the fact that the ad really has absolutely NOTHING to do with the shoe being sold!

Right off the bat, Scooter is one of the most blatant money grabs imaginable.

“Hey, the Beatles are popular, right? So what if we rip off the Beatles AND Archie and have a British Archie with hair like the Beatles!”

Doesn’t that just sound like something some middle-aged executive would come up with?

But then you add in the bizarre ad copy and this ad becomes transcendent…


Good ol’ Graeme Burk insists that I feature this classic OJ Simpson Dingo ad, so here it is, in its retrospectively absurd beauty!


That’s all for this installment! If you can think of some goofy comic book ads you’d like to see me feature here, drop me a line at bcronin@comicbookresources.com. Do not make suggestions in the comment section, so that they can still be a surprise for future readers! In fact, I think I’ll just delete comments that contain future suggestions.


At least we know what boots were OJ’s.

He signed his name O. J. Dingo? And three panels in a row have aberrant apostrophes?

I miss ‘What Where They Thinking?’.

Ah, that swinging 60s lingo is just the living end, hope people would be using more of it…and mixed with pseudo-Shakespearian doggerel? Can one ask for more?

Naturally, guy named Sylvester saying that Scooter’s his disco-buddy made me think of this:

What would have been great is if DC made a deal with Monogram so that the 60s cash grab Scooter also traveled around in the last 60s cash grab you featured, the surfing rock band garbage truck/

It’d be awesome if DC’s Vertigo line brought Scooter back in a series wherein he’s now a drug-addicted, debauched MI6 agent on a psychedelic journey across the face of modern America.

amazing back then that the first ad manage to be okayed for now adays those bazkoa shoe with ads like that would not fly. plus wonder if o.j. before his infamy ever wore real Digo’? scooter was way before my time.


If Brother Power (and even Super Hip!) can come back, so can Scooter! Sounds perfect for Mike & Laura Allred

Who wrote that Scooter ad? Bob Haney? It reads like a Silver Age Teen Titans issue.

shame you’ve started truncating your posts in RSS. sadly unsubscribing.

I’ve been itching to bring Scooter back for years now.

Onion – I’m working on some posts now

That H thing from the shoe ad will haunt my dreams. Why they thought it necessary to play up the silent H is beyond me, but now I have a new nightmare. Thank you Thom McAn.

Didn’t H go on to star in those weird Quiznos ads?

What the hell is that creepy elf thing in the ‘silent H’ panel of the shoes ad? And why does Thom look suspiciously like a dwarf pretending to be a child…

Man, check out how good OJ is looking in those boots. They fit him like a glove.

Funny, I’ve only just noticed OJ’s arm around the kid in panel 3 – all these years and I’ve never seen it before.

I’m shocked the Thom McAn ad had the Asians saying “So Sorry” rather than “So Solly” like most racist caricature humor of the era did. I mean it was so outrageously racist, how did it miss that extra stereotypes cliche of all things?

In 2007 OJ tried to get back his ‘ O.J. Dingo’ autograph in a Las Vegas hotel room.

They should force Bendis to do all his comics in Scooter-speak.

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