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CSBG Archive

I Saw It Advertised One Day #24

We continue a MONTH of I Saw It Advertised One Day! Each day this January you’ll get a piece looking at advertisements in comic books over the decades that amused me for whatever reason. In each installment, we’ll take a look at three ads!

Here is an archive of all installments of this feature.


Do you know who benefits the most from wars?

Kids getting army surplus stuff, obviously!!!


Reader Edo Bosner sent in this awesome add for the Cleveland Institute of Electronics…

Ed’s correct that, generally speaking, ads for places like the CIE are so common as to not be worth featuring, but this one definitely stands out!

I just love the depiction of Santa Claus on this fishing rod ad.

It makes Santa sort of look like a homeless dude, clutching what money he’s begged for the day.

That’s all for this installment! If you can think of some goofy comic book ads you’d like to see me feature here, drop me a line at bcronin@comicbookresources.com. Do not make suggestions in the comment section, so that they can still be a surprise for future readers! In fact, I think I’ll just delete comments that contain future suggestions.


I think Santa’s got um… “ideas” for Spider-Man.

The Santa one is an awesome find, I remember that one clearly. When I first saw it as a kid on first glance I thought it was Uncle Jesse from Dukes of Hazzard trying to proposition Spidey.

I love how the compass ad helps the kid rationalize buying something just because it’s cool by pretending it will actually have a useful function at some point.

Santa is offering moustache rides for a quarter.

I was always amazed at one of those learn at home ads from the early 70s where the testimony talked about how much money the guy was making- he was headed for the FIVE figure bracket!

santa has a glow in his eyes over taking spider man’s money for the fishing rod. the one ad for cie always made me wonder if the thing existed

Matthew Johnson

January 21, 2011 at 8:20 am

Is that a young Harvey Pekar in the CIE ad?

I think Matthew’s got it, it’s good ol’ Harvey there!

Actually, it looks kind of like the fumetti in National Lampoon or Help!

Santa should not wear trucker hats.

Is it just me, or is the last speach balloon set up so that the kid’s hat is doing the talking in the last panel of the ad for the compass? I know there is a tiny curve toward the kid, but it’s just odd!

Matthew Johnson

January 21, 2011 at 9:17 am

@Travis: I hadn’t even noticed when I made that comment that CIE is the _Cleveland_ Institute of Electronics. The plot thickens…

CIE is still around (as are web posts saying they’re a scam).

The Garcia ad is weird on several levels. One is that the nexus between Spider-Man and fishing is a negligible one, at best, both in theory and in the ad itself (it’s not an ad for Spidey-branded fishing stuff, just Spidey implicitly saying “Fishing is cool!”

The officer’s compass is actually a bit pricey. Not sure what the date on the ad is, but $1.49 in 1946 dollars would be $16.20 in 2009.

What’s the date of that CIE ad?
Mr. Pekar was indeed a Cleveland native.
The lettering reminds me of John Costanza during Moore era Swamp Thing – it always stood out to me

The CIE ad’s from my battered copy of Brave and the Bold #109 – currently the oldest comic in my now meager collection – which came out in late 1973.

I love how the boss is still very condescending right up to the very end in that CIE ad.

Good riddance to Bill. He’s the one at fault and he still had the gall to behave badly. :)

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