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CSBG Archive

I Saw It Advertised One Day #26

We continue a MONTH of I Saw It Advertised One Day! Each day this January you’ll get a piece looking at advertisements in comic books over the decades that amused me for whatever reason. In each installment, we’ll take a look at three ads!

Here is an archive of all installments of this feature.

Enjoy!

Yes, these are, indeed, cardboard pieces of luggage.

But at less than $4, how can you pass up the opportunity to buy them (even if you’re just going to throw them out right away)?!?!

Oh, Honor House Products, the 60s would have been a lot less filled with scams without you.
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Did you know that Unilever still actually produces Lifebuoy in Cyprus?

Freaking Lifebuoy…back when your soap smelling good was a sign that it wasn’t strong enough!
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I love Infantino actually going right to the readers about the price increase in the early 1970s, as if the readers cared about anything more than having to spend more money for their comics.


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That’s all for this installment! If you can think of some goofy comic book ads you’d like to see me feature here, drop me a line at bcronin@comicbookresources.com. Do not make suggestions in the comment section, so that they can still be a surprise for future readers! In fact, I think I’ll just delete comments that contain future suggestions.

9 Comments

I’m a little disturbed to think that us buying DC Comics turned Carmine on.

But it’s refreshing to think back to the days when comics companies would apologize profusely for charging an extra nickel.

Shouldn’t that be “Cyprus”, not “Cypress” – or has unilever taken a page from Keebler and opened up a factory of magical elves in a hollow swamp tree somewhere?

And, you notice that the largest of those suitcases is 14 INCHES? you couldn’t even fit a pair of men’s shoes in it, let alone anything of decent size. The luggage was ahead of its time – these days, they could slap some stupid designer name on them, charge $30-40 each and sell them as makeup bags, or craft boxes, or maybe even to carry portable game systems, netbooks, or RPG stuff in…. The 8″ one looks like it would have been neat to use as a case for dice and pencils…..

always thought the cypress soap was one of of those sell a lot of stuff things. the luggage is no doubt a rip off for odds are the moment the stuff arrived it would have been in the trash. for one can not get luggage for that price.

Re: Carmine Infantino and the price increase – I vaguely recall seeing a similar explanation/apology on the letters page (or was it in the Bullpen Bulletins?) in a Marvel book vis-a-vis one of those price increases in the late 70s. And yes, I agree with buttler, it’s somehow nice that they would write these solemn, thoughtful explanations over a 5 cent price hike.

I remember in one issue of “The Micronauts”, the first book I ever collected month-to-month, that the price was 35¢. Then one issue, the cover had a big “flash blurb” on the price area and it said “STILL ONLY 35¢!!” and I said to myself, “Uh-oh…”
And next issue, lo and behold, the price was a whopping 40¢, minus the flash blurb. Still, it was 3 comics for a buck twenty, instead of 3 comics for like fifteen bucks like today. Freaking ridiculous. No wonder I took 12 books a month!
I don’t think printing itself has gone up that much. It’s great that creators get paid more these days, but with modern coloring and paper stock (so we can see overly-dark glossy pages colored by some hot Photoshop studio crew), the production styles and more-fair wages for creators have priced comics out of the price range of kids. More could be done these days with the old coloring methods and papers, should anyone actually try. Alas and alack!

And, you notice that the largest of those suitcases is 14 INCHES? you couldn’t even fit a pair of men’s shoes in it, let alone anything of decent size. The luggage was ahead of its time – these days, they could slap some stupid designer name on them, charge $30-40 each and sell them as makeup bags, or craft boxes, or maybe even to carry portable game systems, netbooks, or RPG stuff in…. The 8? one looks like it would have been neat to use as a case for dice and pencils…..

I believe that’s exactly how they sell these things nowadays, as cases for your junk.

Ah the 60s… back when you could actually show a pre-teen boy in the tub without anyone caring.

In the Infantino letter, I really appreciate the use of underlining to denote “telling it like it is”… though my sad, pitiful 21st-century brain moused over those words in hopes that it was a hyperlink to a previous time DC Comics told it like it was.

Bryan, it says the suitcases are chip board, not cardboard. This was pretty common for cheap-o luggage back in those days. I had a few of them over the years and it actually was fairly durable. I never put any of mine through the Samsonite gorilla test, but it held together for many years until the locks finally gave up and wouldn’t close. I think the ultra-low price for the stuff in the ad is more than likely from it being so small, rather than just what it was made of, too.

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