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CSBG Archive

I Saw It Advertised One Day #29

We continue a MONTH of I Saw It Advertised One Day! Each day this January you’ll get a piece looking at advertisements in comic books over the decades that amused me for whatever reason. In each installment, we’ll take a look at three ads!

Here is an archive of all installments of this feature.

Today is a special installment, just for the ladies in the audience!


Kirk Teeters correctly noted that it is weird seeing corset ads in 1960s Marvel comic. I guess their demographics really WERE broad (the comic was Linda Carter, Student Nurse)…


Edo Bosner sent in this interesting 1980 ad for women to gain weight…


Andrew Polinsky sent in this super duper bizarre ad from a 1985 Charlton comic…

I agree, Andrew, I don’t quite know what the drawing is, either!

That’s all for this installment! If you can think of some goofy comic book ads you’d like to see me feature here, drop me a line at bcronin@comicbookresources.com. Do not make suggestions in the comment section, so that they can still be a surprise for future readers! In fact, I think I’ll just delete comments that contain future suggestions.


There was also the male version of the Wate-On ad, with a dude throwing a football. I was a really skinny kid, and the only store in the area that sold this stuff was Thrifty (now Rite-Aid). Got the tablets, didn’t work. However my metabolism slowed to a crawl in my late 20s, and being skinny is now a problem I wish I had.

Clearly, the third picture is side boob.

The last image is a somewhat crude depiction of the inner anatomy of the breast. Goodness knows why.

I guess it’s supposed to be a mammary gland, but it’s not very clear.

think the last thing is suppose to be some sort of bikini or ladies pants if one would use the cream in the ad. the other two can not believe the comic companies accepted ads for weight loss or gain products

Wait a second, Charlton was still putting out comics in 1985?

(I know, a whole post with boobies and stuff and THAT’S what I focus on.)

And given that the first ad was in a Marvel book that sounds like it was specifically geared to be for women (whether or not women were actually interested in it is another matter), it’s not that odd that it was in there. But given what we think of as ’60s Marvel, yeah, it’d be weird in Hulk or Captain America.

Those women’s weight-gain ads were apparently kind of common in romance titles from the 50s or early 60s onward, and they were often full-page ads (not like this little box at the bottom corner of a page advertising about a dozen other products). So I’m sure there’s individual comic books that featured that a “weight on” ad followed a few pages later by that “tummy slim” ad.
And yes, I think that last picture is a cross-section of a mammary gland, too. Kind of weird, but I think the text is what really gets me – it’s on the verge of being light erotica. By the way, did that ad appear in one of Charlton’s romance titles, or something else, like, say, a funny animal comic?

Oh, by the way, Brian, my last name ends in “-ar” not “-er.”

In the first ad that isn’t a corset, it’s a girdle.

Ha! “Methods”…

It’s a horse riding helmet on it’s side, yes?

Interestingly, looking through a handful of girl-oriented Marvel books from circa 1969-1972 (Millie the Model, Chili, My Love), they seem to have had exactly the same ads that would’ve run in Avengers or Sgt. Fury or whatever.

Some seem WILDLY inappropriate, like the classic Charles Atlas and other bodybuilding ads. I didn’t see a single clearly girl-oriented ad in any of the 4 books I leafed through.

To answer Travis Pelkie’s question Charlton Comics stopped makeing comics in 1985 so this was from it’s final days.

Right, the integration of the Charlton heroes was supposed to be one of the big changes in the Crisis DC Universe.

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