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CSBG Archive

I Saw It Advertised One Day #30

We continue a MONTH of I Saw It Advertised One Day! Each day this January you’ll get a piece looking at advertisements in comic books over the decades that amused me for whatever reason. In each installment, we’ll take a look at three ads!

Here is an archive of all installments of this feature.


Decades before “Moneyball” explained that there was a market imbalance in the way that players with high on base percentages were treated (a balance that has since been totally corrected, by the way, as teams like the Yankees and the Red Sox began jumping all over players who walked a lot), here is a Wheaties ad celebrating walks!!


My pal Lyle sent in this 1967 ad from an Archie comic where they showed the girl version of wearing a glue-on goatee/sideburns…


Reader Jamie sent in this 1951 ad that goes along with yesterday’s female corset ad…


That’s all for this installment! If you can think of some goofy comic book ads you’d like to see me feature here, drop me a line at bcronin@comicbookresources.com. Do not make suggestions in the comment section, so that they can still be a surprise for future readers! In fact, I think I’ll just delete comments that contain future suggestions.


Wow, as someone who’s read a lot of Bill James and read Moneyball, that ad really seems ahead of its time. Guess it wasn’t as novel a breakthrough insight as I thought!

Six hair pieces? But they only show five ways to wear it (unless it just sitting there all on it’s own is meant to be a use for it…). And again, send us your hair…there’s just something creepy about that.

Not enough clothes these days have a detachable crotch piece.

Yes, I nominated the “Commander!” Thanks for using it Brian! I’ll have to go through my golden age books and see if I can find anything really odd.

I’ve decided (it only took me 30 days… maybe you could do another month of these?) to use the item from each ad at the same time. So I took some video of me sitting at the breakfast table eating a bowl of Wheaties while wearing just my Commander slimming shorts and sporting my Go Go Tail. Anyone wanna see it? (I’m joking! I’m joking!) ;-P

another “corset” ad…and like the one before it it’s not a corset but rather a girdle…

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