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CSBG Archive

I Saw It Advertised One Day #31

We continue a MONTH of I Saw It Advertised One Day! Each day this January you’ll get a piece looking at advertisements in comic books over the decades that amused me for whatever reason. In each installment, we’ll take a look at three ads!

Here is an archive of all installments of this feature.


I know I JUST did a bit on an ad involving a male corset, but that one (from the 1950s) at least made it clear that its purpose really was just to make a person look slimmer. This 1940 male corset ad, has a different view on exactly what it is that corsets do…

I especially love the odd reaction from the wife. “How’s he’s do it?” “Yes!” It’s like two really dumb ladies talking. The first doesn’t know how to speech English “How’s he’s do it?” and the second doesn’t know when “Yes/No” is not an appropriate answer.

A toy…

A comic book…

A video game…

Give it up, Revell, Power Lord isn’t going to happen!!

Man, it is hard to imagine that this was, like, the video game of its era.


That’s all for this installment! If you can think of some goofy comic book ads you’d like to see me feature here, drop me a line at bcronin@comicbookresources.com. Do not make suggestions in the comment section, so that they can still be a surprise for future readers! In fact, I think I’ll just delete comments that contain future suggestions.


I especially love the odd reaction from the wife. “How’s he’s do it?” “Yes!” It’s like two really dumb ladies talking. The first doesn’t know how to speech English “How’s he’s do it?” and the second doesn’t know when “Yes/No” is not an appropriate answer.

It seems that town has some pretty dumb women. She also says “You have GOT careless Jim” instead of “have gotten.”

Wow, that Power Lords comic has a cover by Texiera AND Giordano. I know Tex was a bit of an unknown at the time, but that’s quite a pedigree for such an unpopular comic, and that’s without even cracking it open!

I thought that “Yes!” was an affirmation of the statement “Your Jim certainly keeps young!”, and thus not grammatically wrong.
Makes one wonder though…from what I have heard those corsets, while giving a slimmer figure, didn’t exactly help on exertion, quite the opposite…

Finally an ad for a “corset” that is an actual corset and not yet another girdle…

A number of people don’t know how to speech English properly, it seems.

I just wonder what’s going on in the very first panel. Is the kid beating up his own clone?

“In all, the 8 rolls of 4 color film make up 112 different pictures of Disneyland and his friends!”

I didn’t know that “Disneyland” was a person!

Also, DC seems to have really backed some dogs when it came to toy licensing in the 80s. I remember Marvel having Transformers, GI Joe and Thundercats while DC had Atari Force, Mask and Power Lords. Surely DC got some good toy licenses in the 80s, right? I remember they had Masters of the Universe comic, but that’s about it. Marvel eventually got that license as well.

Did the comic version of Power Lord transform by turning his torso around? That could’ve been cool.

T– ‘Have got’ is proper English. ‘Gotten’ is usually considered a vulgar Americanism.

Gotten is not a vulgar Americanism. It’s a British term that fell out of usage with British people. Brits used to say “have got” and “have gotten.” They dropped the “gotten” and no longer use it.

“I just wonder what’s going on in the very first panel. Is the kid beating up his own clone?”

He is saving us all before his clone punches reality.


And Blimp Man shall save us all.

i remember seeing the ads for power lords and wondering if the company was trying to cash in on the old motu craze or they were suppose to be a sup set never produced.

And in the category of unintended innuendo, the winner is”Push his secret action button “

I seem to remember having the Power Lord action figure. It was as terrible as it looked. I couldn’t ever figure out why a guy’s archenemy was on his back.

When I zoomed in on the Power Lords ad, I recognized the purple moth-looking guy. I got him for a birthday present one year, and never knew what he was. He actually wasn’t a bad toy at all, and would still be in my collection if the spindly forearms weren’t so fragile; he broke an arm off in storage a few years later. He fought against my GIJoes whenever I wanted a crazy alien invader.


I wouldn’t quite call Atari Force a “dog” – it was actually quite well written and drawn (and remembered fondly). In fact, it won at least one award, and placed on one year’s top 10 comics list in an industry magazine.

Now, also Revell-related Like Power Lord, there was one that really DID qualify. There was a planned 3-issue series that turned into 2 issues, called “Robotech Defenders”. It was using the models that Revell had licensed from Macross, Dougram, Orguss and a couple other anime, and it apparently was aborted when Harmony Gold (who was trying to market a translated Macross series) approached them to combine their efforts, using the “Robotech” name for the resulting series (that was extended from 36 episodes to 85 by adding two series Revell didn’t have models for).

Brian, there’s one to investigate…. Was Robotech Defenders shortened to 2 issues because it STUNK, or because the Revell/HG agreement occurred during the process? Ironically, HG had ALSO licensed Macross as a comic to Comico, and that series morphed into Robotech: The Macross Saga with Issue #2 (and for several years, so few of the Macross #1 issues were on the market, that they were bringing $20-50 prices by mail, before someone released a glut of them that knocked them down to cover price, as the R:TMS neared completion)

Isn’t saying that the Toy line wasn’t very successful however?

Put a T between Isn’t and saying above.

It’s not very clear from the ad, but it seems “the guy on his back” with the blue skin actually *is* Power Lord in his “hero” form, and Arkus is some other figure in the set. But Power Lord certainly looks like he could be a bad guy.

DC vs. Marvel in the licensed comics arena might be an interesting subject for someone to take a close look at. The impression I get is that Marvel in the ’70s and ’80s was probably better than DC at giving licensors what they expected. For better or worse, Marvel really did have a house style back then, and even the licensed comics looked and felt pretty much like other Marvel comics, even if lesser talents were working on the book. DC could be all over the map, both in the “regular” comics and the licensed ones.

Sadly, I had both the Power Lord action figure and the comic book. Not the video game, though.

Hello there! This post couldn’t be written any better! Reading through this post reminds me of my previous room mate! He always kept chatting about this. I will forward this article to him. Pretty sure he will have a good read. Thanks for sharing!

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