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CSBG Archive

I Saw It Advertised One Day #35

We conclude a MONTH of I Saw It Advertised One Day! Each day this January I’ve given you a piece looking at advertisements in comic books over the decades that amused me for whatever reason. In each installment, we’ve take a look at three ads!

Here is an archive of all installments of this feature.

I’ll still do these on occasion, just not one a day! For the last one, I’ve saved three exceptionally bizarre ads for last!


Edo Bosner sent in this one. It is from 1979 and, yeah, I can’t imagine who thought that kids would ever like this…


A lot of people asked me about this one, so here you go!


Finally, reader Scott has been dying to see Count Dante featured on here, and I wanted to, but there was a very specific ad I was looking for.

Scott was thinking of this ad from 1975…

Count Dante, by the way, died later that year. He was a controversial figure who was involved in so-called “Dojo Wars” between rival schools (Dante and a friend were caught putting dynamite blasting caps on a rival school – later, Dante and other friends got into a brawl with students from another school – the fight ended in the death of one of Dante’s friends).

But THIS is the ad I wanted, and eventually I found it on this Martial Arts ad website!

Also from 1975…

I love it! The ad professes to teach you the DEATH TOUCH!!

What was Marvel thinking having an ad like this, even in one of their black and white magazines?

There ya go, Scott! Happy now?

That’s all for this installment! If you can think of some goofy comic book ads you’d like to see me feature in the future, drop me a line at bcronin@comicbookresources.com. Do not make suggestions in the comment section, so that they can still be a surprise for future readers! In fact, I think I’ll just delete comments that contain future suggestions.


When I was a kid, I had no idea who Meat Loaf was, and thought he was some in-universe rock star they just hadn’t used in recent memory. Little did I know the awesomeness I had not yet been exposed to. (Really, why did they decide Meat Loaf would appeal to kids in the 80s? That’s like putting Gavin Rossdale in an ad geared toward kids in 2011. And it didn’t even really look like Meat Loaf, either… nor do I think Meat Loaf can play the guitar, but I might be wrong on that.)

Oh, and, now that I know they exist, I *TOTALLY* want a banana walkie-talkie.

I don’t think I’ve ever seen Meat Loaf with a guitar, let alone seen him play one in such a bizarre position. I like how they made sure to colour the Hulk grey, which had just recently happened, but they still have Iron Man in a suit he hadn’t worn in over a year and a half, at least.
How long after this ad was it til Meat Loaf had his big comeback? Maybe this is what brought him back to the charts.

Yay, Count Danté and his Frightful Fro!! Thank you! (yeah it’s me). I love the Death Touch ad too, though it’s much less scary looking, even though bright magenta’s usually not very scary it adds to the luridness.

I always thought it looked like Meat Loaf was playing behind his back or impaled on his guitar. And he is a humongous rock star of SOME universe, somewhere else..

Yeah, I thought Meatloaf was impaled in that first panel, too. It would explain the tears coming out of his eyes.
As for Count Dante, I remember that first ad, but never saw that second one – and it is truly unbelievable (esp. the entire “Poison Hand” section). I would think even a magazine like Soldier of Fortune would hesitate to publish something like this, much less Marvel.

That “Dim Mak” ad was brilliantly parodied in ‘Monty Python’s Other Book’ as “Llap-Goch – the ancient Welsh art of self-defence”.

remember that banana ad and always wondered if kids actuly bought the stuff for surely the ad was just a way to try and get kids to eat Banana’s the meat loaf ad interesting a team up for a worthy cause though meat loaf looks like he is implaed. those count Dante ads. what was marvel thinking knowing those things are proably not on the up and up

Wow – Count Dante died the same year that ad was out? The first time I came across it was via that CD-ROM that Marvel put out a few years back that contained .pdf scans of all the Amazing Sider-Man issues up to 2004. I saw that add, laughed like crazy, and promptly forgot about it but always kind of wondered what happened to the great Count Dante as I never saw anymore adds for him and never heard of him in any other kind of capacity. To Wikipeadia for the details!

And, uh, yeah, that is about the sorriest looking Meat Loaf I’ve ever seen. All for a good cause though . . .

Count Danté and Meatloaf: yeah, remember them. I thought the Death Touch was an urban myth anyway, like Bruce Lee’s ‘one inch punch’ thing.
The Frightful Fro!! Could be the stand-ins for the Frightful Four when they’re on holiday!

For some reason that Meat Loaf ad really bugged me when I was a teenager. Probably because it was so poorly executed.

Anyone want to hear the Special Olympics theme song from 1987 that the ad is trying to sell on vinyl or cassette? Yeah, me neither. But it’s still on YouTube: http://www.youtube.com/watch?v=UdUDBUEC8so

That Meatloaf ad is like bad underground comix art. I think, if I remember my Behind the Music correctly, Loaf was probably drinking heavily around that time, so this probably seemed like a good idea at the time…

Read the disclaimer type text on the coupon of the Dim Mak one. They send it in a plain wrapper (like pornography!), and you have to promise to use it for defense only. That’s wacky!

Hey, that Meat Loaf song features Queen’s Brian May on guitar.

I would think that Queen would have been a far bigger draw than Meat Loaf in the 80s. They were still cranking out hits, after all. They should’ve done the same ad with Brian May, and had Meat Loaf standing behind him, trying to say, “I did the vocals.”

“…On Aug.1st,1967, the World Federation of Fighting Arts crowned the Count ‘THE WORLD’S DEADLIEST FIGHTING ARTS CHAMPION AND MASTER’ “…. On Aug. 2nd, 1967 I was born. Coincidence? I DON’T THINK SO!!!

I STILL have my banana walkie talkies!! It was the first thing I ever got from a magazine!!

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