web stats

CSBG Archive

A Month of Webcomics – The Hero Business

All throughout May, I’ll spotlight a different webcomic. Like with the month of independent comics and the month of LGBT comics, I figure I will let you webcomic creators out there suggest your comic for spotlight during this month. So if you want me to spotlight your comic, drop me a line at bcronin@comicbookresources.com!

Today we look at Bill Walko’s The Hero Business, a nifty strip about a company that specializes in supporting superheroes, from marketing, to publicity, to costume design to tech support – pretty much everything! As Bill terms it in his description – “with great power comes great marketability!” And so far in this strip, it also goes hand in hand with great fun!

As Walko describes on the Hero Business website, the idea behind this series comes from the curiosity that peeks out from behind the general suspension of disbelief for stuff like, “how do these superheroes afford all of their technology? Heck, how do some of these heroes afford to live period?”

Hero Business is an all-purposes management firm for superheroes. They supply technology, costume design, publicity and, perhaps most importantly, they handle endorsements and the like (how everything gets paid for).

Naturally, they are kept quite busy by the plentiful amount of superheroes out there. The lovable cast of characters who populate Hero Business include a former supervillain who now is head of research and development, an old school superhero who now works as a consultant for the company (and as a sort of liaison between the company and the hero population) plus a bunch of other “normal” workers. One of these workers is Parker Jameson, the receptionist for the company.

As the strip debuts, we begin with Parker’s first day on the job…

That’s about what you can expect from the strip on a regular basis (it updates every Thursday)!

Here’s a snippet from the beginning of the current storyline…

Fun stuff, right?

So go check out the site here. Walko does a wonderful job designing the site.


I usually hate metacommentary in the actual comics. As a series of its own, though? Hit me. :D

The artwork looks nice, the jokes were spot-on (the “I just had an Origin” one made me LOL) and the cast looks intriguing (especial El Malo, what’s a villain doing there?) so I may follow this.

(Btw I suspect that meeting is pretty much how things get planned by the actual writers and editors. Not “Where the character should go now, logically” so much as “How can we insert the current fad in it?” )

The Crazed Spruce

May 13, 2011 at 6:49 am

Looks like a fun strip. Souns like it could go hand-in-hand with one of my favourites, Evil Inc. (Basically the same deal, from the villain’s perspective.)

Travis Pelkie

May 13, 2011 at 7:35 am

I got the print version of this in Boston. Bill had a postcard with a strip of a female character being ret-conned right in front of the receptionist. The comment that got me was when the character said “Am I Greek? I feel vaguely Greek.” Until he mentioned it, I didn’t realize he was specifically commenting on Donna Troy, but the strip was funny enough to shell out my cash. Haven’t read it yet, still (damn my giant pile of comics!), but seeing these strips, it looks like I picked a good one.

[…] If you aren’t following Brian Cronin’s blog over at Comic Book Resources, you should be. “Comics Should Be Good” celebrates many wonderful facets of the four-colored world of comics. Throughout May, “Comics Should Be Good” is spotlighting a different webcomic every day. And today, “The Hero Business” got a little PR: […]

Wow, it’s an honor to have a spotlight here. Thanks, Brian!

I will also add, a good way to get into THE HERO BUSINESS is through the “Coffee Break” done-in-one gags. You can access them in the “previously” section on the left of my landing page. I alternate between the done-in-ones and longer story arcs. Hope you guys find something to enjoy! Thanks for looking!

Leave a Comment



Review Copies

Comics Should Be Good accepts review copies. Anything sent to us will (for better or for worse) end up reviewed on the blog. See where to send the review copies.

Browse the Archives