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CSBG Archive

I Saw It Advertised One Day – Who Else Wants a Live Monkey?

This is the latest in a series (of indefinite length and regularity) of pieces looking at advertisements in comic books over the decades that amused me for whatever reason. In each installment, we’ll take a look at three ads!
Here is an archive of all installments of this feature.


Reader Christopher M. sent in this ad from 1965’s Creepy #6…

George Khoury did an article about these monkey ads at CBR awhile back that you can read here. Thanks to Graeme Burk for the link.

I love this mid-80s Fig Newton ad. “Let’s give them some puzzles! Kids love puzzles! But kids are really, really stupid, so let’s make them as easy as we possibly can!”

“Mommy, I can’t figure this one out – what Fig Newton is spelled with an F, an I and a G?”

I always appreciate how Daisy would come up with strategies to help kids convince their parents to buy them a BB gun, and they’re always really subtle like this 1963 ad, “Cut out this page and leave it for him on top of his coffee cup”…

Well played, Daisy, well played!

That’s all for this installment! If you can think of some goofy comic book ads you’d like to see me feature in the future, drop me a line at bcronin@comicbookresources.com. Do not make suggestions in the comment section, so that they can still be a surprise for future readers!


Fig Newtons had a regular series of these ads. I remember the one that contained what must have been the world’s easiest maze.

And yes, the live monkey thing was real,as George Khoujry discusses on CBR:

I think my comment got moderated for including a link, but George Khoury’s Pop column on CBR actually interviews people who ordered the live squirrel monkeys from these ads.

Well played indeed.

$19.95 for a monkey?! Back then, that was a week’s wages! In 1965 dollars, that’s like $2000!! What kid had that kinda money laying around?!

I read the article that Greame referred to. It is a quite interesting article about two boys raising their monkeys. Search for “George Khoury cbr monkey”. Look for the article dated “September 28, 2008″

I can’t wait to eat that monkey.

I can’t remember where I read it, but there was an entire article about people who sent off and received their monkeys from these old ads. They would send off the money, and then in six or so weeks get a little tiny box with some air holes punched in the sides, pop it open and “ta-da” your own little pet monkey. I am gonna have to look up the link for that article.

I find it amazing that you could even ship a live baby monkey like that. That box had to be pretty messy to open.

Papel Newtons? Sounds delicious.

Thanks to all of the above commenters who mentioned that article, and esp. to B. Mahoney for providing the link. That was something that I had always been curious about as well. However, I see that Khoury only mentioned two of what I would consider best-case scenarios: people willing to take the trouble to give the monkey a good home and take proper care of it. I wonder how many cases there were of the poor little guys being either stuffed back into that liltle box and sent back or taken to a vet to be put to sleep, or worse…

Spider monkeys are cute, until they begin having strong sexual desires. Not so cute then.

Marc, I want to hear about your experience with the randy spider monkey. Is it too painful of a memory? Please share. It sounds hilarious.

Does anyone remember the ads where you could buy live baby alligators? I remember being warning in pet books that they usually turned out to be caimans. I heard stories of kids who bought them but I never met anyone firsthand.

Comes from my mother, she encountered one as a 18 year old who grew up in a very rural place in late 1950’s Canada. She visited a home where the owner had a spider monkey. Humped her, was quite vicious about that and wanting food. My own monkey experience comes from a trip to Cuba. I was walking through a park and a man had a monkey (bigger than a spider monkey, but I am unsure of what type). Monkey was cute until he jumped on my back and bit my neck. I am thinking, “Shit, rabies…” and the monkey’s owner is telling me in broken English, “No worry. No worry.” I was not impressed.

Somehow my attempt at a comment got lost in the ether, so if this is a double post, oops.

Who DOESN’T want a live monkey?

well, I guess after reading Marc C’s stories, maybe not.

Bill, pray for Mojo.

Those Newton ads were in the first comics I got from the mid 80s, I believe. Some early Marvel Transformers issues. I probably found them too simplistic at age 6.

The Daisy ad was in this column a few installments back.

The Daisy ad was in this column a few installments back.

So it was. I’ve edited it out of the older installment. Thanks!

Reblerybu?? What the hell flavor is that?? I’m gonna be up all night on this one…

Reblerybu?? What the hell flavor is that??

Close! Reblerybu the Unpalatable is not a Hell flavor exactly, but a Great Old One flavor.

Which is why they don’t make them anymore, I’m guessing. Too many sacrifices to write off as mere “factory accidents”.

Thanks for clearing that one up. Imagine my embarrassment when I finally got that ritual started.

“Oh, I’m sorry. I thought you were from the 6th circle. Uh…I guess you can go back to R’lyeh now…my bad.”

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