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Comic Book Questions Answered – Who Designed the Famous Avengers “A”?

Comic Book Questions Answered – where I answer whatever questions you folks might have about comic books (feel free to e-mail questions to me at bcronin@comicbookresources.com). Here is a link to an archive of all the past questions that have been answered so far.

Today we discover who designed the famous Avengers “A.”

Enjoy!

Movie-goers discovered a cool logo that comic fans have been familiar with for years, the famed “Big A” Avengers logo…

Reader Robert wrote in to ask who designed it.

The logo debuted in 1972′s Avengers #96…

It is so famous that, while different logos have come and go over the years (including a particularly bad one around the time of the first Secret Wars and another rough one after Steve Epting left the title), forty years later it remains the logo of the Avengers…

But WHO designed the logo?

To get the answer, I went to the logo expert, the legendary letterer and logo designer, Todd Klein, whose Logo Studies series on his blog is one of the most informative piece of comic book history on the entire internet.

Todd said that it was notable Marvel letterer Gaspar Saladino who did it. Saladino, you might recall, was featured in a Comic Book Legends Revealed column back in 2006 about how he actually served as the designated “First page letterer” for Marvel in the 1970s.

So there ya go, Robert!

Thanks so much for the info, Todd! Everyone be sure to check out Todd’s wonderful website, Todd’s Blog.

10 Comments

I still hate that they didn’t use the Avengers logo on the title screen of the movie. Hope Joss Whedon fixes that in the sequel!

I never realized how important that #96 was — but would it be possible to see some of the other logos for reference – -the original, and some of the reworks that didn’t last?

Todd Klein periodically does Logo Studies on his website, but he doesn’t seem to have covered the Avengers yet. I know that he’s featured the original Silver Age Avengers logo on his “Logo of the Day” feature on Facebook.

We could have asked Jarvis, but he gets surprisingly ragey about some of these message-board questions.

Who’s that girl Cap’s about to pounce on?

@Black Manta: That’s Rachel Summers of the X-Men. I wonder if he actually got to pounce on her…

Avengers #212 was my first issue of the series and I vividly recall how cool the logo seemed then as it does now. Gaspar is one of the industry’s unsung legends. Ditto with Todd Klein. You guys have got to check out his website, it truly is an archival masterpiece.

Loving that A vs X cover. It’s like something out of the 70′s Marvel Magazine line. Awesome piece.

JamesP, that scene did not actually appear in the comic. So no, Cap didn’t get to pounce her.

It’s cool, but I like Sol Brodsky’s original from the 60′s.

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