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Welcome to the four hundred and sixty-first in a series of examinations of comic book legends and whether they are true or false. Click here for an archive of the previous four hundred and sixty. This week, did Marvel have to pull a series of ads bragging about winning DC vs. Marvel? Did Al Capp REALLY invent a Li’l Abner prototype while working on Joe Palooka? And did John Byrne amusingly swipe a drawing that was a swipe of a John Byrne drawing?
NOTE: The column is on three pages, a page for each legend. There’s a little “next” button on the top of the page and the bottom of the page to take you to the next page (and you can navigate between each page by just clicking on the little 1, 2 and 3 on the top and the bottom, as well).
COMIC LEGEND: Marvel had to pull a series of house ads bragging about winning DC vs. Marvel.
In 1996, DC and Marvel had the popular crossover series DC vs. Marvel…
which pitted Marvel characters versus DC characters in various fights…
Fans would vote on the winners of the fights. The results would then be put into the comic. This led to the hard-to-believe “resolved off panel” Lobo (who was able to hang in a fight with Superman in the past) vs. Wolverine fight…
Once the series was over, Marvel created a house ad bragging about being the winner. There was just one problem. Part of the contract with DC for the series was that neither company COULD publicly proclaim to be the winner!
So Marvel had to quickly pull all of the house ads. A few made it through, though, including in Fantastic Four 2099 #5. Here it is, courtesy of helpful reader Benjamin Gordon….
Thanks again to Benjamin for the help, and all the dozens of 2099 fans who also were willing to search their collections to find the ad I was looking for!
Check out my latest Movie Legends Revealed at Spinoff Online: Was Robert Downey Jr. written out of his own TV wedding on Ally McBeal?
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