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CSBG Archive

I Saw It Advertised One Day – Mickey Just Wants His Milk in Minnie


This is the latest in a series (of indefinite length and regularity) of pieces looking at advertisements in comic books over the decades that amused me for whatever reason. In each installment, we’ll take a look at three ads!
Here is an archive of all installments of this feature.

Today we look at a retroactively creepy Mickey Mouse milk ad, a misleading book about building your own working glider and information about how to buy a nega-jinx!


In the early 1930s, Grand Rapids Creamery had a giveaway comic featuring Disney characters (my guess is that they licensed the characters and did the artwork themselves, or hired someone from Disney to do it freelance – in other words, I doubt that this was actually produced BY Disney)….


On the back cover of this issue is one insane ad…


While it is surely is just a case of modern language being applied to the past, it is almost difficult to believe that the double meaning expressed in the ad did not occur to the original writers of the ad.

As noted in this Comic Book Legends Revealed installment, my pal David Gerstein wrote in to explain that the ad is, indeed, a hoax. Here’s the real ad:


Still kind of funny, but not nearly the same!

In this 1952 ad, the advertisers are just really promising you a book about how Leonardo Da Vinci built a glider and a parachute, but since they’re going to give you diagrams of the things he built, then obviously that means that YOU can build them too!


It’s just SO simple!

Reader Reno M. sent this one in from 1975’s Charlton Bullseye #1…


I miss the days of extremely long text ads filled with BS.

That’s all for this installment! If you can think of some goofy comic book ads you’d like to see me feature in the future, drop me a line at bcronin@comicbookresources.com. Do not make suggestions in the comment section, so that they can still be a surprise for future readers!


I really want to know if the NEGAJINXS ad really sent you anything if you sent in the three dollars. And that Mickey ad is awesome!

If you read carefully, it’s not even a real NEGAJINX (whatever that may be), it’s a replica!

Back then the NEGAJINX secret might have told you to run your own NEGAJINX ad and the money (instant luck) comes pouring in! :-)

I would say those long text ads made a comeback during the heyday of the Sharper Image.

I totally forgot that I sent that NEGAJINX ad in. I wonder how many people were fooled by that.

That Mickey ad is insanely amazing! It’s almost hard to believe it existed.

Well, I know what my next Valentine’s card is going to be.

That Charlton Bullseye ad….looks like it’s in color, and the original Charlton Bullseye (compiled by CPL/Gang Publications, of which people like Roger Stern and John Byrne were members) was black and white.

There was another Charlton Bullseye, which was in color, which started in 1981, publishing up-and-comers for the promise of 50 contributor copies and you kept the copyright. Could that have been where it came from?

I could only imagine what would happen if a man actually said what Mickey said about his milk to a real woman. Depends on the mood I guess. The things they got away with back in the day. That Jap stuff in the Thom McAn ad would cause an uproar in modern times. How times have changed for O.J.

that negajinx add sounds like one of the early you can make money easy selling stuff like grit door to door ads. plus never thought given how disney likes to have a rep of being so family friendly that they would okay a milk ad where mickey makes a sexual over tone to minnie using milk.

Mickey Milk made my brain swirl.

Never noticed how creepy the original Mickey was until now. Not only what he says, but also how he looks.

That plane Mickey’s flying looks like it was designed by M.C. Escher. Most of the plane is tilted away from the viewer, but Mickey’s cockpit and the tail are tilted toward the viewer. It’s like an aeronautical equivalent of one of those brokeback poses where the superheroine’s breasts and buttocks are simultaneously pointed toward the viewer.

I don’t know, trying to find innuendo in the Mickey ad feels like a stretch…but then I’m familiar with the phrasing/joke from the alleged Groucho Marx quote “”Outside of a dog, a book is a man’s best friend. Inside of a dog it’s too dark to read.”

I’d agree, scavenger, but you’ve got to wonder why MIckey’s speech balloon uses the word ‘my’ instead of ‘that’ when describing the milk, and thus no longer mirroring Minnie’s speech properly. If they hadn’t changed that one word, this would be completely innocuous, I agree.

Andy E. Nystrom

June 30, 2014 at 10:51 am

Agreed. That one word definitely makes it seem a lot more possible that it was deliberate. I could honestly believe either way.

Looks like there are still people selling the Negajinx thingy

Looks like there are still people trying to sell the negajinx

I just ordered a negajinx at the link above. I will let everyone know if it works….

Where people looking for a raise and about to undergo major operations a major demographic of Charlton Bullseye?

The Mickey milk ad was distorted in modern times as an internet prank. Here’s the original:


And here’s a scan of a different printing (from a different dairy), where the reproduction is smaller but the word can still be read (it’s “that,” not “my”).

You say that your “guess is that [Grand Rapids Creamery] licensed the characters and did the artwork themselves.” Actually, publisher Hal Horne licensed the characters, then used a mixture of Disney art and his staffers’ own. Dairies like Grand Rapids made arrangements with Horne and Disney to distribute certain numbers of copies with their names attached.

Glad to see it wasn’t quite real after all. Minnie is safe for now.

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