Comic Book Legends Revealed #483
Welcome to the four hundred and eighty-third in a series of examinations of comic book legends and whether they are true or false. Click here for an archive of the previous four hundred and eighty-two. This week, was there really a sexually suggestive Mickey Mouse milk ad from 1934? How did Casper the Friendly Ghost give us the Silver Age return of the Spectre? And what was Marv Wolfman’s “escape route” for keeping Barry Allen alive after Crisis on Infinite Earths?
NOTE: The column is on three pages, a page for each legend. There’s a little “next” button on the top of the page and the bottom of the page to take you to the next page (and you can navigate between each page by just clicking on the little 1, 2 and 3 on the top and the bottom, as well).
COMIC LEGEND: A creamery made a sexually suggestive Mickey Mouse ad back in 1934.
Something I have tried to make clear over the years is that retelling a false legend isn’t a big deal, as that’s WHY they’re legends, it is specifically BECAUSE they are believable. I mean, the entire ORIGIN of this column is that I fell for a false legend involving Walter Simonson years ago (Here is the legend in question). I bring this up because this week we take a look at a legend that I fell for, hook, line and sinker.
A few years back, there was a hilariously sexually suggestive milk ad featuring Mickey and Minny Mouse making the rounds on the internet…
I was wary about the legitimacy of the ad (I’m pretty much a professional skeptic, ya know?) but I thought that I had found confirmation when I found the actual comic book that the ad was from, a giveaway from the Grand Rapids Creamery…
And sure enough, I saw the ad on the back cover and thought, “Oh, okay, the ad is for real.” So I ran it for I Saw It Advertised One Day.
However, I foolishly didn’t look further. I just saw the ad and said “Oh, okay, the ad is for real” instead of actually EXAMINING the ad. Had I done so, I would have discovered the following copy on the ACTUAL ad…
A few thoughts…
1. That’s some damn fine editing of the picture by whoever created the fake ad. Well done.
2. While I made the mistake, I still feel somewhat pleased to at least look back at the people who admonished people for thinking that the fake ad was sexually suggestive. “It’s a stretch to read anything dirty into that.” Nope, it being dirty was the POINT of the hoax.
Anyhow, while I missed the change, my pal, the great Disney expert David Gerstein, did not and David let me know about the hoax.
David also threw in some extra neat info about the making of the Grand Rapids Creamery comic book, noting “publisher Hal Horne licensed the characters, then used a mixture of Disney art and his staffers’ own. Dairies like Grand Rapids made arrangements with Horne and Disney to distribute certain numbers of copies with their names attached.”
Awesome. Thanks, David! Be sure to check out David’s website, everyone! It’s filled with neat stuff!
Check out my latest TV Legends Revealed at Spinoff Online: Discover the strange origins of the TV series Miami Vice!
How did Casper the Friendly Ghost factor into the Silver Age return of The Spectre?