With the increasing popularity of Comic-Con, perhaps now would be a good time to look at ways to disseminate and grow the audience of the brand by inviting the world to participate in the excitement and joy that attendees are privileged to experience. By beginning with something as basic as posting panel recordings online in a professionally branded setting, a quantum shift in perception could be created and a knowledge base for the brand, dramatically changing the world’s perception of Comic-Con and expanding potential growth areas.
Like many others, I had an incredible time at Comic-Con last week, missing more good friends and events than I managed to see (and I saw a lot). I was blown away by the love and joy for comic books and ideas which was evident everywhere I looked. Somehow I didn’t see any television of movie promotion (I know, it’s crazy. I must have been looking wrong… or right) and my time was filled with exploring comic books and meeting comic book creators. It did occur to me however, that simply creating an increasingly crowded city cannot possibly be a cost-effective way to grow the brand. With over 130,000 people in attendance this year (and possibly twice as many people simply wandering the streets to take a look) it was disturbingly packed. Continue Reading »