Disney
Committed: Targeted Marketing for the Geek-Curious
Outside of comic books themselves, there is very little advertising for comic books, online or on television. Targeting non-comic book readers could be effective, but are the corporations who own comic book publishers really trying to sell comic books?
ESPN + Superheroes … How will Marvel marketing screw this up?
If you haven’t seen or heard about the NBA preview in ESPN The Magazine (the world’s most idiotically-named magazine!), it features various Marvel artists blending various Marvel characters with various NBA players. It’s, frankly, pretty goddamned cool. And I’m sure Marvel will see absolutely no bump in comics sales from it, because they’re, well, a [...]
Sunday Brunch: 9/6/09
Another week, another pile o’ links. QUESTION OF THE WEEK: So if Disney and Marvel produce a crossover between their respective “universes,” what match-up are you most itching to see? Me, I’m partial to “Beauty & the Beast and the Beast,” myself.
The Disneyfication of Marvel?
Disney is buying Marvel for $4 billion in cash and stock. Thoughts?
