There’s a genre one sees quite a bit of in manga that seem to appear rarely elsewhere – the magic shop story. These are usually very similar, with a proprietor or a set of characters that runs a shop full of magical items that are vended to unsuspecting patrons, often with ironic results. It’s a good framing device for series of unconnected short stories, usually horror-themed, and a kind of analogue to the horror collections that used to appear often among US comics. The US horror collections and these “magic shop” series are quite different, however. I’m going to cover the most popular “magic shop” series in this column, but there are so many that the topic will come up at least one more time. Also interesting is that the “flavor” of the series is often determined by the shop owner and characters – there is always an overarching plot and direction for the series, and all three of these are radically different, despite being horror-flavored collections of short stories united with a framing device.