The Big Bang Theory
Committed: Big Bang Theory Vs. Morgan Spurlock (or “When a Sitcom is Less Insulting than a Documentary”)
Like junk food, I expect my consumption of sitcoms to be unsatisfying and flippantly derogatory. I do not expect the same from films calling themselves “documentaries” but unfortunately that is what I experienced.
Last week an episode of the The Big Bang Theory (season 6, episode 13) featured the guys going to a small convention in costume, leaving their girlfriends to explore comic books. As usual, it was presented in a denigrating and ridiculous manner, belittling everyone involved. No big surprise, it was the usual mildly amusing collection of silly clichés played out by an ensemble of two-dimensional characters.
Outside of comic books themselves, there is very little advertising for comic books, online or on television. Targeting non-comic book readers could be effective, but are the corporations who own comic book publishers really trying to sell comic books?